While the circulars are being printed, and the ink is drying,
line up your initial distribution efforts. The first thing is to
contact the Cub Scout and Brownie organizations in your area.
Arrange with the leaders of these groups to pay them $10 per
thousands if they'll station people at the exits to all the
shopping centers in your area and pass out one of your circulars
to everyone as they leave the shopping center. Simply tell them
that you've got 10,000 of these circulars to hand out, and that
you'll pay them the $100 for handing them out, on the first of
the month.
The best kind of places to handout your circulars are those that
feature discount stores, recycled clothing stores, and inventory
reduction sales. Next on your list of places to hand out
circulars should be Flea Markets, Swap and Shop events, and even
garage sales. Anywhere there's a lot of people congregating or
coming & going, is a good place to hand out your advertising
circulars-all in your own home town and without postage costs.
Now comes the good part...While your "hired helpers" are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store
owner or manager in the area.
Show them each copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won't want to become involved in
extra bookkeeping nor the handling of money for you, so you'll
have to devise a method of knowing where your orders come from--a
code for each of the stores handing out circulars for you.
This is very simple. Just assign a different "department number"
to each store, and when you have the circulars printed for each
store, insert the department code in the address the reader is
supposed to send his order to...
Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the "special coding"
for each store. Thus the need for a good working relationship
with the printer in your area. The amount of commissions per
order received that you allow to each store should range between
15 to 30 percent, but of course, always try to finalize each deal
for the least amount.
Be sure to keep records of al your in coming orders. It would be
wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each
distributor's customers with him when you pay him his commission
at the end of the month. At the same time, you should jot the
name, address and phone number of each person sending in an
order, onto a 3x5 index card. Arrange thee cards in alphabetical
ad zip code order, ad store them in an old shoebox. When you have
10, 15, or 25 thousand of them, you'll be able to sell them at $1
per name to any number of mailing list brokers.
Another thing you'll want to do, each envelope you receive--clip
the stamp off and save these in still another shoebox--stamp
collectors will pay you $10 to $25 for each shoebox full of
stamps you can collect. After you've clipped the stamps off,
place these envelopes with your customer's return address in
still another storage box. When you have several boxes full of
these envelopes from people who have spent money with you, there
are any number of "list buyers" who'll pay you for them.
Once you've got your town saturated with circular distributors--
be sure to leave a stack in all the barber shops and beauty
salons, as well as at the counter in cafe restaurants, bowling
centers, theaters, and the "lodges" of all the fraternal as well
as labor unions in the area--your next move is simply to
duplicate these efforts in a neighboring town or city.
Basically, we're talking about multi-level marketing and total
advertising-recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible--show them the
program, and if they want it, let them get in on it--if not,
forget about them and move on to the next prospect...This is
called "prospecting," and it's going to cost you money and time,
regardless of what you're trying to sell.
So you put together an "invitation type announcement" which is
your initial 42 advertising circular and you get it to as many
people as possible. They pay you a "cover charge" of $2 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this:
Let's suppose there are 42,000 people in your town--30,000
adults, and 18,000 separate families. If each of these 18,00
families were to send you $2, how much money would you have?
436,000 right? Now then, tell me whether or not you'd like to
have an extra $36,000.
The people send you $2 for a "look see" at your program for
solving their money problems. You send them back your multi-level
program brochure which describes how they can duplicate what
you're doing and make a bundle of money for themselves, and the
cost of the supplies for them to get started. At the same time,
you send out another one-page advertising circular that offers
business success reports.
Just another for instance, let's say
that 30% of the people receiving your MLM Brochure enroll and
send for a start-up kit or supplies. You've expanded your MLM
distributorship and made money, right? And now, let's suppose
that of all the people who've sent $2 to find out what your
program is all about, a total of 40% spend $5 with you for one of
your business success reports-$36,000 gross income for initial
expenses of $600-then,
let's say your MLM brochures cost you
$100 per thousand for total expenses thus far of $2,400-plus
another $600 for your business success reports circulars-with
another $11,250 as your commission from these reports, for a
total gross income thus far of $47,250-then, 3rd class postage
and envelope costs of $2,550...Subtract your expenses from your
gross income of $47,250 and you should end up taking $41,700 to
your bank, catching up on all your bills, or spending on a long
overdue vacation to Acapulco or Hawaii...
That's it! That's how easy and simple it is and it actually
works! Once you've covered your entire state in this manner,
simply start renting mailing lists of people listed as
Opportunity Seekers, and shotgun your basic page, $2 offer to all
of them. By following these instructions and working according to
this plan, you should easily take in more than a million dollars
within the next twelve months.
We've been using the attached "$2 circular{ for some time now,
and it's proven to be a fantastic winner for us from the
start...We had 10,000 printed at a cost to us of $200--paid a
couple of cub scout troups $100 to hand them out for us; and from
the initial 10,000 circulars we handed out, we received 2,341 $2
inquires=$4,682...And, another 353 orders for the MLM Manual
offered on the same circular=$7,060- Total income form our
initial $300 investment was $11,742...
Since that time, we've expanded our market, and we're now putting
out 10,000 of these circulars each and every week.
You can do it too! All it takes is that first circular and then,
distribution. If you'd like to make some of this "big money"
we've been talking about-feel free to duplicate our circular
with your name/address on it, and get it out to the people in
your area.
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