HOW TO START A DATING AND ESCORT SERVICE #1

Starting and operating a successful Dating and Escort Service can
bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair- while still maintaining good
taste.

To get started, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four-page application works well.

This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a "personal file." your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be--giving a greater
aura of credibility to your business, and thus to prospective
clients.

In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:

*** A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use intact, be sure to check some of the modern
women's magazines. And don't discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without actually involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.


*** Near the end of the application, you should include a short
paragraph pointing up the fact that your organization, in
addition to bringing people together as a dating service, also
provides an escort service for out-of-town visitors and local
non-members. You then pose the question: "Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum fee of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy."

*** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any responsibilities or
promises implied and/or not specifically stated within the
application.

The building in which your locate: for this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being"jivey"-one that would appeal
to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society
is"getting younger" and more vigorous,"still interested in
life"more than in years past. In other words, the section where
you locate should reflect a modern attitude, but with solid
values.

The reception area of your office should be large and comfortable
with as expensive a look as you can manage. Your receptionist is
very important-very. She should be attractive, with a vivacious
and outgoing personality. She should be able to quickly put your
prospective clients at ease, and generally make them feel that
belonging to your group is going to be the beginning of happier
times, fun, and lasting friendships.