The chapter on management should be an elaboration on the
people operating the business. Those people that actually run the
business, their job, titles, duties, responsibilities and
background resume's. It's important that you "paint" a strong
picture of your top management people because the people coming
to work for you or investing in your business, will be "investing
in these people" as much as your product ideas. Individual
tenacity, mature judgement under fire, and innovative
problem-solving have "won over" more people than all the AAA
Credit Ratings and astronomical sales figures put together.
People becoming involved with any new venture want to know that
the person in charge-the guy running the business knows what
he's doing, will not lose his cool when problems arise, and has
what it takes to make money for all of them> After showing the
"muscle" of this person, go on to outline the other key positions
within your business; who the persons are you've selected to
handle those jobs and the sources as well as availability of any
help you might need.
If you've been in business of any kind scale, the next chapter
is a picture of your financial status-a review of your operating
costs and income from the business to date. Generally, this is a
listing of your profit & loss statements for the six months, plus
copies of your business income tax records for each of the
previous three years the business has been an entity.
The chapter on the explanation of your plans for the future
growth of your business is just that-an explanation of how you
plan to keep your business growing-a detailed guide of what
you're going to do, and how you're going to increase your
profits. These plans should show your goals for the coming year,
two years, and three years. By breaking your objectives down into
annual milestones, your plan will be accepted as more realistic
and be more understandable as a part of your ultimate success.
Following this explanation, you'll need to itemize the
projected cost and income figures of your three year plan. I'll
take a lot of research, an undoubtedly a good deal of erasing,
but it's very important that you list these figures based upon
thorough investigation. You may have to adjust some of your plans
downward, but once you've got these two chapters on paper, your
whole business plan will fall into line and begin to make sense.
You'll have a precise "map" of where you're headed, how much it's
going to cost, when you can expect to start making money, and how
much.
Now that you know where you're going, how much it's going to
cost and how long it's going to be before you begin to recoup
your investment, you're ready to talk about how and where you're
going to get the money to finance your journey. Unless you're
independently wealthy, you'll want to use this chapter to list
the possibilities and alternatives.
Make a list of friends you can approach, and perhaps induce to
put up some money as silent partners. Make a list of those people
you might be able to sell as stockholders in your company-in
many cases you can sell up to $300,000 worth of stock on a
"private issue" basis without filing papers with the Securities
and Exchange Commission. Check with a corporate or tax attorney
in your area for more details. Make a list of relatives and
friends that might help you with an outright loan to furnish
money for the development of your business.
Then search out and make a list of venture capital
organizations. Visit the Small Business Administration office in
your area-pick up the loan application papers they have-read
them, study them, and even fill them out on a preliminary
basis-and finally, check the costs, determine which business
publications would be best to advertise in, if you were to
advertise for a partner or investor, and write an ad you'd want
to use if you did decide to advertise for monetary help.
With listing of all the options available to your needs, all
that's left is the arranging of these options in the order you
would want to use them when the time come to ask for money. When
you're researching these money sources, you'll save time by
noting the "contact" deal with when you want money, and whenever
possible, by developing a working relationship with these people.
If your documentation section, you should have a credit report
on yourself. Use the Yellow Pages or check at the credit
department in your bank for the nearest credit reporting office.
When you get your credit report, look it over and take whatever
steps are necessary to eliminate any negative comments. Once
these have been taken care of, ask for a revised copy of your
report and include a copy of that in your business plan.
If you own any patents or copyrights, include copies of these.
Any licenses to use someone else's patent or copyright should
also be included. If you own the distribution, wholesale or
exclusive sales rights to a product, include copies of this
documentation. You should also include copies of any leases,
special agreements or other legal papers that might be pertinent
to your business.
In conclusion, write out a brief, overall summary of your
business- when the business was started, the purpose of the
business, what makes your business different, how you're going to
gain a profitable share of the market, and your expected success
during the coming 5 years..
The last page of your business plan is a "courtesy page"
listing the names, addresses and phone numbers of personal and
business references-persons who have known you closely for the
past five years or longer-and companies or firms you've had
business or credit dealings with during the past five years.
And, that's it-your complete business plan. Before you send it
out for formal typing, read it over once a day for a week or ten
days. Take care of any changes or corrections, and then have it
reviewed by an attorney and then, an accountant. It would also be
a good idea to have it reviewed by a business consultant serving
the business community to which your business will be related.
After these reviews, and any last-minute changes you want to
make, I'll be ready for formal typing.
Hire a professional typist to type the entire plan on ordinary
white bond paper. Make sure you proof-read it against the
original. Check for any corrections and typographical
errors-then one more time-read it through for clarity and the
perfection you want of it.
Now you're ready to have it printed and published for whatever
use you have planned for it-distribution amongst your partners
or stockholders as the business plan for putting together a
winning financial proposal, or as a business operating manual.
Take it to a quality printer in your area, and have three
copies printed. Don't settle for photo-copying..Have it printed!
Photo-copying leaves a slight film on the paper, and will
detract from the overall professionalism of your business plan,
when presented to someone you're trying to impress. So, after
going to all this work to put together properly, go all the way
and have it duplicated properly.
Next, stop by a stationery store, variety store or even a dime
store, and pick up an ordinary, inexpensive bind-in theme cover
for each copy of your business plan. Have the holes punched in
the pages of your business report to fit these binders and then
slip each copy into a binder of its own.
Now, you can relax, take a break and feel good about
yourself..You have a complete and detailed business plan with
which to operate a successful business of your own. A plan you
can use as a basis for any financing proposal you may want to
submit..And a precise road-map for the attainment of real
success...
Congratulations, and my best wishes for the complete
fulfillment of all your dreams of success!!!
12.30.2009
HOW TO PREPARE A BUSINESS PLAN THAT GUARANTEES BIG PROFITS ( #2 )
On the very first page, which is the title page, put down the
name of your business-ABC ACTION-with your business address
underneath. Now, skip a couple of lines, and write it all in
capital letters: PRINCIPAL OWNER-followed by your name if you're
the principal owner. On your finished report, you would want to
center this information on the page, with the words "principal
owner" off-set to the left about five spaces.
Examples: ABC ACTION
1234 SW 5th Ave.
Anywhere, USA 00000
PRINCIPAL OWNER: Your Name
That's all you'll have on this page except the page number -1-
Following your title page is the page for your statement
purpose. This should be a simple statement of your primary
business function, such as: We are a service business engaged in
the business of selling business success manuals and other
information by mail.
The title of the page should be in all capital letters across
the top of the page, centered on your final draft-skip a few
lines and write the statement of purpose. This should be direct,
clear and short-never more than (2) sentences in length.
Then you should skip a few lines, and from the left hand margin
of the paper, write out a sub-heading in all capital letters,
such as: EXPLANATION OF PURPOSE.
From, and within this sub-heading you can briefly explain your
statement of purpose, such as: Our surveys have found most
entrepreneurs to be "sadly" lacking in basic information that
will enable them to achieve success. This market is estimated at
more than a 100 million persons, with at least half of these
people actively "searching" for sources that provide the kind of
information they want, and need.
With our business, advertising and publishing experience, it is
our goal to capture at least half of this market of information
seekers, with our publication. MONEY MAKING MAGIC! Our market
research indicates we can achieve this goal and realize a profit
of $1,000,000 per year within the next 5 years...
The above example is generally the way you should write your
"explanation of purpose," and in subtle definition, why you need
an explanation. Point to remember: Keep it short. Very few
business purpose explanations justify more than a half page long.
Next comes your table of contents page. Don't really worry
about this until you've got the entire plan completed and ready
for final typing. It's a good idea though, to list the subject
(chapter titles) as I have, and then check off each one as you
complete that part of your plan.
By having a list of the points you want to cover, you'll also
be able to skip around and work on each phase of your business
plan as an idea or the interest in organizing that particular
phase, stimulates you. In other words, you won't have to make
your thinking or your planning conform to the chronological order
of the "chapters" of your business plan-another reason for the
loose leaf notebook.
In describing your business, it's best to begin where your
statement purpose leaves off. Describe your product, the
production process, who has responsibility for what, and most
importantly, what makes your product or service unique-what
gives it an edge in your market. You can briefly summarize your
business beginnings, present position and potential for future
success, as well.
Next, describe the buyers you're trying to reach-why they need
and want or will buy your product-and the results of any tests
or surveys you may have conducted. Once you've defined your
market, go on to explain how you intend to reach that market-how
you'll these prospects to your product or service and induce them
to buy. You might want to break this chapter down into sections
such as..publicity and promotions, advertising plans, direct
sales force, and dealer/distributor programs. Each section would
then be an outline of your plans and policies.
Moving into the next chapter on competition, identify who your
competitors are-their weakness and strong points-explain how
you intend to capitalize on those weaknesses and match or better
the strong points. Talk to as many of your "indirect" competitors
as possible-those operating in different cities and states.
One of the easiest ways of gathering a lot of useful
information about your competitors is by developing a series of
survey questions and sending these questionnaires out to each of
them. Later on, you might want to compile the answers to these
questionnaires into some form of directory or report on this type
of business.
It's also advisable to contact the trade associations and
publications serving your proposed type of business. For
information on trade associations and specific trade
publications, visit your public library, and after explaining
what you want ask for the librarian's help.
name of your business-ABC ACTION-with your business address
underneath. Now, skip a couple of lines, and write it all in
capital letters: PRINCIPAL OWNER-followed by your name if you're
the principal owner. On your finished report, you would want to
center this information on the page, with the words "principal
owner" off-set to the left about five spaces.
Examples: ABC ACTION
1234 SW 5th Ave.
Anywhere, USA 00000
PRINCIPAL OWNER: Your Name
That's all you'll have on this page except the page number -1-
Following your title page is the page for your statement
purpose. This should be a simple statement of your primary
business function, such as: We are a service business engaged in
the business of selling business success manuals and other
information by mail.
The title of the page should be in all capital letters across
the top of the page, centered on your final draft-skip a few
lines and write the statement of purpose. This should be direct,
clear and short-never more than (2) sentences in length.
Then you should skip a few lines, and from the left hand margin
of the paper, write out a sub-heading in all capital letters,
such as: EXPLANATION OF PURPOSE.
From, and within this sub-heading you can briefly explain your
statement of purpose, such as: Our surveys have found most
entrepreneurs to be "sadly" lacking in basic information that
will enable them to achieve success. This market is estimated at
more than a 100 million persons, with at least half of these
people actively "searching" for sources that provide the kind of
information they want, and need.
With our business, advertising and publishing experience, it is
our goal to capture at least half of this market of information
seekers, with our publication. MONEY MAKING MAGIC! Our market
research indicates we can achieve this goal and realize a profit
of $1,000,000 per year within the next 5 years...
The above example is generally the way you should write your
"explanation of purpose," and in subtle definition, why you need
an explanation. Point to remember: Keep it short. Very few
business purpose explanations justify more than a half page long.
Next comes your table of contents page. Don't really worry
about this until you've got the entire plan completed and ready
for final typing. It's a good idea though, to list the subject
(chapter titles) as I have, and then check off each one as you
complete that part of your plan.
By having a list of the points you want to cover, you'll also
be able to skip around and work on each phase of your business
plan as an idea or the interest in organizing that particular
phase, stimulates you. In other words, you won't have to make
your thinking or your planning conform to the chronological order
of the "chapters" of your business plan-another reason for the
loose leaf notebook.
In describing your business, it's best to begin where your
statement purpose leaves off. Describe your product, the
production process, who has responsibility for what, and most
importantly, what makes your product or service unique-what
gives it an edge in your market. You can briefly summarize your
business beginnings, present position and potential for future
success, as well.
Next, describe the buyers you're trying to reach-why they need
and want or will buy your product-and the results of any tests
or surveys you may have conducted. Once you've defined your
market, go on to explain how you intend to reach that market-how
you'll these prospects to your product or service and induce them
to buy. You might want to break this chapter down into sections
such as..publicity and promotions, advertising plans, direct
sales force, and dealer/distributor programs. Each section would
then be an outline of your plans and policies.
Moving into the next chapter on competition, identify who your
competitors are-their weakness and strong points-explain how
you intend to capitalize on those weaknesses and match or better
the strong points. Talk to as many of your "indirect" competitors
as possible-those operating in different cities and states.
One of the easiest ways of gathering a lot of useful
information about your competitors is by developing a series of
survey questions and sending these questionnaires out to each of
them. Later on, you might want to compile the answers to these
questionnaires into some form of directory or report on this type
of business.
It's also advisable to contact the trade associations and
publications serving your proposed type of business. For
information on trade associations and specific trade
publications, visit your public library, and after explaining
what you want ask for the librarian's help.
HOW TO PREPARE A BUSINESS PLAN THAT GUARANTEES BIG PROFITS ( #1 )
Success in business comes as a result of planning. You have to
have a detailed, written plan that shows what the ultimate goal
is, the reason for the goal, and each milestone that must be
passed in order to reach your goal.
A business plan is written definition of, and operational plan
for achieving your goal. You need a complete but
success tool in order to define your basic product, income
objectives and specific operating procedures. YOU HAVE TO HAVE A
BUSINESS PLAN to attract investors, obtain financing and hold
onto the confidence of your creditors, particularly in times of
cash flow shortages-in this instance, the amount of money you
have on hand compared with the expenses that must be met.
Aside from an overall directional policy for the production,
sales effort and profit goals of your product-your basic "travel
guide" to business success-the most important purpose your
business plan will serve, will be the basis or foundation of any
financial proposals you submit. Many entrepreneurs are under the
mistaken impression that a business plan is the same as a
financial proposal, or that a financial proposal constitutes a
business plan. This is just a misunderstanding of the uses of
these two separate and different business success aids.
The business plan is a long range "map" to guide your business
to the goal you've set for it. The plan details the what, why,
where, how and when, of your business-the success planning of
your company.
Your financial proposal is a request for money based upon your
business plan-your business history and objectives.
Understand the differences. They are closely related, but they
are not interchangeable.
Writing and putting together a "winning" business plan takes
study, research and time, so don't try to do it all in just one
or two days.
The easiest way to start with a loose leaf notebook, plenty of
paper, pencils, pencil sharpener, and several erasers. Once you
get your mind "in gear" and begin thinking about your business
plan, "10,000 thoughts and ideas per minute" will begin racing
thru your mind...So, it's a good idea when you aren't actually
working on your business plan, to carry a pocket notebook and jot
down those business ideas as they come to you-ideas for sales
promotion, recruiting distributors, and any other thoughts on how
to operate and/or build your business.
Later, when you're actually working on your business plan, you
can take out this "idea notebook" evaluate your ideas, rework
them, refine them, and integrate them into the overall "big
picture" of your business plan.
The best business plans for even the smallest businesses run 25
to 30 pages or more, so you'll need to "title" each page and
arrange the different aspects of your business plan into
"chapters." The format should pretty much run as follows:
Title Page
Statement of Purpose
Table of Contents
Business Description
Market Analysis
Competition
Business Location
Management
Current Financial Records
Explanation of Plans For Growth
Projected Profit & Loss/Operating Figures
Explanation of Financing for Growth
Documentation
Summary of Business & Outlook for The Future
Listing of Business & personal References
This is a logical organization of the information every
business plan should cover. I'll explain each of these chapters
titles in greater detail, but first, let me elaborate upon the
reasons for proper organization of your business plan.
Having a set of "questions to answer" about your business
forces you to take an objective and critical look at your ideas.
Putting it all down on paper allows you to change, erase and
refine everything to function in the manner of a smoothly oiled
machine. You'll be able to spot weakness and strengthen them
before they develop into major problems. Overall, you'll be
developing an operating manual for your business-a valuable tool
which will keep your business on track, and guide you in the
profitable management of your business.
Because it's your idea, and your business, it's very important
that YOU do the planning. This is YOUR business plan, so YOU
develop it, and put it all down on paper just the way YOU want it
to read. Seek out the advice of other people; talk with, listen
to, and observe, other people running similar businesses; enlist
the advice of your accountant and attorney-but at the bottom
line, don't ever forget it has to be YOUR BUSINESS PLAN!
Remember too, that statistics show the greatest causes of
business failure to be poor management and lack of
planning-without a plan by which to operate, no one can manage;
and without a direction in which to aim its efforts, no business
can attain any real success.
have a detailed, written plan that shows what the ultimate goal
is, the reason for the goal, and each milestone that must be
passed in order to reach your goal.
A business plan is written definition of, and operational plan
for achieving your goal. You need a complete but
success tool in order to define your basic product, income
objectives and specific operating procedures. YOU HAVE TO HAVE A
BUSINESS PLAN to attract investors, obtain financing and hold
onto the confidence of your creditors, particularly in times of
cash flow shortages-in this instance, the amount of money you
have on hand compared with the expenses that must be met.
Aside from an overall directional policy for the production,
sales effort and profit goals of your product-your basic "travel
guide" to business success-the most important purpose your
business plan will serve, will be the basis or foundation of any
financial proposals you submit. Many entrepreneurs are under the
mistaken impression that a business plan is the same as a
financial proposal, or that a financial proposal constitutes a
business plan. This is just a misunderstanding of the uses of
these two separate and different business success aids.
The business plan is a long range "map" to guide your business
to the goal you've set for it. The plan details the what, why,
where, how and when, of your business-the success planning of
your company.
Your financial proposal is a request for money based upon your
business plan-your business history and objectives.
Understand the differences. They are closely related, but they
are not interchangeable.
Writing and putting together a "winning" business plan takes
study, research and time, so don't try to do it all in just one
or two days.
The easiest way to start with a loose leaf notebook, plenty of
paper, pencils, pencil sharpener, and several erasers. Once you
get your mind "in gear" and begin thinking about your business
plan, "10,000 thoughts and ideas per minute" will begin racing
thru your mind...So, it's a good idea when you aren't actually
working on your business plan, to carry a pocket notebook and jot
down those business ideas as they come to you-ideas for sales
promotion, recruiting distributors, and any other thoughts on how
to operate and/or build your business.
Later, when you're actually working on your business plan, you
can take out this "idea notebook" evaluate your ideas, rework
them, refine them, and integrate them into the overall "big
picture" of your business plan.
The best business plans for even the smallest businesses run 25
to 30 pages or more, so you'll need to "title" each page and
arrange the different aspects of your business plan into
"chapters." The format should pretty much run as follows:
Title Page
Statement of Purpose
Table of Contents
Business Description
Market Analysis
Competition
Business Location
Management
Current Financial Records
Explanation of Plans For Growth
Projected Profit & Loss/Operating Figures
Explanation of Financing for Growth
Documentation
Summary of Business & Outlook for The Future
Listing of Business & personal References
This is a logical organization of the information every
business plan should cover. I'll explain each of these chapters
titles in greater detail, but first, let me elaborate upon the
reasons for proper organization of your business plan.
Having a set of "questions to answer" about your business
forces you to take an objective and critical look at your ideas.
Putting it all down on paper allows you to change, erase and
refine everything to function in the manner of a smoothly oiled
machine. You'll be able to spot weakness and strengthen them
before they develop into major problems. Overall, you'll be
developing an operating manual for your business-a valuable tool
which will keep your business on track, and guide you in the
profitable management of your business.
Because it's your idea, and your business, it's very important
that YOU do the planning. This is YOUR business plan, so YOU
develop it, and put it all down on paper just the way YOU want it
to read. Seek out the advice of other people; talk with, listen
to, and observe, other people running similar businesses; enlist
the advice of your accountant and attorney-but at the bottom
line, don't ever forget it has to be YOUR BUSINESS PLAN!
Remember too, that statistics show the greatest causes of
business failure to be poor management and lack of
planning-without a plan by which to operate, no one can manage;
and without a direction in which to aim its efforts, no business
can attain any real success.
12.29.2009
SECRETS TO SUCCESSFULLY STARTING YOUR OWN BUSINESS (capture two)
Leases are almost always very strong contracts written by
attorneys to the advantage of the property-owner. When you sign
an agreement to pay someone for the use of their space over any
length of time, you're "nailed in" to paying for that space
regardless of what happens to your business.
In the beginning, it's wise to either get the shortest-term lease
possible, or arrange to rent with an option to lease at a later
date. This does not apply to a retail business, unless your
particular business happens to be an untried one.
Definitely, you should open a business bank account. In
selecting a bank for your business, scout around and look for one
that can, and will help you. Determine what your banking needs
will be, and then via telephone, interview the managers of the
banks in your area. The important convenient bank to your
business location.
A point to remember: the closer you can make the relationship
between you and the bank manager, the better your chances are
going to be for approval on loans and/or special favors you may
need at a later date.
Try to become acquainted with as many of the bank employees as
possible. The better you know them, the more courtesies they'll
be extending especially to you in the course of your association.
Just as a doctor is a specialist in his field, and you go to him
for medical problems, your banker is a specialist in his field
and you should go to him for your money problems. In business,
you'll have to learn that everyone is an expert in his own line
of work, and in your associations with other business people,
refrain from acting like a "sharpie" and/or pretending that you
know exactly how everything works in someone else's specialty.
You'll find that very often, different banks specialize in
different types of businesses. As an example, you're sure to
find banks that specialize in real estate transactions,
export-import businesses, and even manufacturing operations only.
What I'm saying here is that if you're planning to sella fairly
expensive item, your customers will probably need and/or want
financing. It will behoove you to select a bank familiar with
your type of product that will afford your customers, through
you, contract financing.
Some of the questions you should ask of your banker include the
following:
Is it necessary to maintain a certain balance in your account
before the bank will approve a loan for you?
What qualifications must you have in order to obtain a line of
credit with the bank?
Does the bank limit the number of loans, or types of loans it
will approve for small businesses?
What is the bank's policy regarding the size of a check you might
deposit that requires holding for collection?
And what about checks less than that amount - will they be
immediately credited to your account?
In almost all types of businesses, it will be to your benefit to
set up with your bank, a method of handling VISA, Master Charge,
and regional credit cards. The important thing here is to
ultimately set up your account in the bank that will service all
of these credit transactions for you - one stop for all your
banking needs. In most instances, you'll find that having the
capability to fill orders/make sales via credit card
transactions, will increase your volume of sales appreciatively.
Once you've made the decision as to which bank is going to handle
your account, you'll need your Social Security Number or your
Federal Employer's Identification Number, your driver's license,
the fictitious name certificate, and if you're requesting a VISA
or Master Charge franchise, you'll also need a financial
statement.
For corporations, you'll also need a corporate resolution
approving of the opening of your business account.
There are different policies exercised in just about every state
regarding installation/hook-up charges by the telephone and
utility companies. Some require a deposit, and some don't.
You'll find that a great number of city business license
departments are there solely for the purpose of collecting
another tax. Depending on the type of business you're asking a
license for, the building and zoning people may inspect your
premises for soundness of structure and safety. Generally, you
won't encounter any difficulties - you simply pay your fee to
operate your business in that city, and the clerk types your name
onto a city license certificate.
Relative to sales tax permits and licenses, each state's rules
and regulations very widely. The best thing to do is call your
state offices and ask for information concerning registry and
collection procedures. Many states require an advance deposit or
bond, and you'll find that some wholesalers or manufacturers will
not sell to you at wholesale prices until you can show them your
sales tax permit or number.
Should your business entail selling your products or services
across state lines, in another state, you're not required to
collect taxes except in those where you have offices or stores.
You may find also that your particular business requires the
collection of Federal Excise Taxes. For information along these
lines, check in with your local office of the Internal Revenue
Service.
Some states also require certain businesses to hold state
licenses, such as those required in many states for TV Repairmen.
These are known as "occupational permits" and are most often
required of barbers, hair stylists, real estate people and a
number of other consumer oriented businesses. If you have any
doubts, check with your state offices for a list of those
occupations that require licensing.
Any business doing business in any type of interstate commerce is
subject to federal regulations, usually through the Federal Trade
Commission. This means that any business that shops, sells or
advertises in more than one state is subject to such regulation,
and this includes even the smallest of mail order operations.
Normally, very few business people ever have and contact with the
federal regulatory agencies. The only exceptions being when
there is a question of your operating your business unethically
or illegally.
Any business that sells or distributes food in any manner almost
always requires a county health department permit. If your
business falls into this category, simply call the county health
department and invite them out to your place of business for an
inspection. The fees generally range from about $25, depending
on the size of your business when they first inspect it for
permit approval.
There are also a number of businesses that require inspection by
a fire marshall, and fire department approval. Generally, these
are those that handle flammable materials or attract large
numbers of people, such as a theater. Overall, the local fire
department has to be allowed to inspect your premises whenever
they desire to do so.
You may also run into a requirement for an air and/or water
pollution control permit. These specifically apply to any
business that burns anything, discharges anything into the sewers
or waterways, or use any gas-producing product, such as a paint
sprayer.
Without a doubt, you'll need to check on local regulations
relating to advertising display signs. Each city or township
makes its own
rules and then enforces those rules according to its own thinking
-check before you contract to have a sign made for your business.
The design and placement of your sign is very important to your
business - specifically to retail establishments - but let me
remind you that your business sign is usually the first thing a
potential customer sees and as such, it should catch his eye and
leave an impression that lasts. It would be a good idea to ride
around your town and take a look at the signs that catch your
eye, and try to determine the impression of the business that
sign leaves on you. This is a basic learning formula for
determining the design, size and placement of your business sign.
Some of the other things to consider before opening for business
- If you intend to employ one or more employees, you'll be
required to deduct Federal Income Taxes, and Social Security
payments from their checks. This will involve your filing for a
Federal Tax Number and necessitates contact with your local IRS
Office.
Most states have "unemployment taxes" which will have to be
deducted from the paychecks of any employees you hire. And there
are a number of states that have income taxes - disability
insurance - and any number of other taxes. Again, the best thing
to do is check with your local office of the IRS. And above all
else, don't forget to ask for the rules of the minimum wage law,
and comply.
When your business grows to the point of needing additional help,
don't be afraid to look for and hire the help you need. when
you're ready to hire someone, simply run an ad in your local
paper and/or register your needs with the local office of your
state's employment service. Businesses either grow or die, and
those that grow eventually need more people in order to continue
growing.
When that time comes, hire the additional people you need, and
your business will continue growing. If you don't, for whatever
reason, you'll find yourself married to your business and your
business growth stymied.
Regardless of how small your business is when you begin, never
walk in with the thought in mind that it's something to keep you
busy. Anyone with an attitude of that kind is a fool. You begin
and make a business successful in order to realize financial
freedom. Establish your business. Put it on its feet, and then
hire other people to do the work for you. And those businesses
that require an operations manager, or someone to run a phase of
the business you're too busy to handle, hire the person needed or
the business will surely suffer.
To protect the investment of your business, you need business
insurance. If you've never had any experience with business
insurance, simply look under the heading of "business insurance"
in your phone directory. Ask for bids from several different
companies or agents...Primarily, you should have a policy that
gives you general liability, fire, workmen's compensation,
business interruption, and vehicle coverage. You amy also want
coverage against possible losses related to burglary, robbery,
Life & Accident, Key Man, and Fidelity Bonds.
As the sole proprietor of a business, you won't be paid as an
employee, so there will be no income tax deducted from whatever
you
withdraw from the company's earnings. What you'll have to do is
a gain check with the IRS Office for a Tax Guide For Small
Businesses Handbook, and probably end up filing an estimated tax
return on a quarterly basis.
The minute you open your doors for business, you'll have to spend
some time engaged in the work of bookkeeping. Exactly how, and
using what forms, you keep books, should be on the
recommendations of a good tax counselor...The same holds true for
your overall business and/or payroll accounting system. Look for
an experienced CPA that knows the accounting problems to your
particular kind of business, and solicit his advise/counseling.
If your business is going to involve the possible purchase or
lease of operating equipment, again seek the help of your tax
counselor for the most advantageous method of obtaining the
needed equipment.
Basically, arranging for your suppliers to give you materials on
credit will depend upon your honesty and personal financial
statement. The best way is usually a personal visit to the
person with the power to approve or disapprove of credit at the
company where you want to set up a credit account. Show him your
financial statement, and explain your prospects for success.
Then assure him that you've always honored all of your
obligations, and that if ever there's a question or problem,
you'd like for him to call you at home. And of course, give him
your home phone number.
We won't go into the exigencies of advertising your products,
services or business here, but there is something along these
lines you should always keep in mind. The best kind of
advertising your business can receive is that you don't really
pay for - publicity.
When something unusual happens to you, your business, or your
employees - that's news, so be sure to tell the news media in
your area about it.
In closing, let me say that the most important ingredient of your
eventual success will be the soundness of the planning you did
before you started your business. Any number of bad things can
really throw your business into a tailspin, but it you've done
your homework well - really set up a detailed business plan
before starting - your losses or setbacks will be minimal.
Success takes planning, and within this report, you've got a
basic checklist...The rest is up to you...Good luck, and may your
life overflow with success in all that you undertake from this
moment forward.
attorneys to the advantage of the property-owner. When you sign
an agreement to pay someone for the use of their space over any
length of time, you're "nailed in" to paying for that space
regardless of what happens to your business.
In the beginning, it's wise to either get the shortest-term lease
possible, or arrange to rent with an option to lease at a later
date. This does not apply to a retail business, unless your
particular business happens to be an untried one.
Definitely, you should open a business bank account. In
selecting a bank for your business, scout around and look for one
that can, and will help you. Determine what your banking needs
will be, and then via telephone, interview the managers of the
banks in your area. The important convenient bank to your
business location.
A point to remember: the closer you can make the relationship
between you and the bank manager, the better your chances are
going to be for approval on loans and/or special favors you may
need at a later date.
Try to become acquainted with as many of the bank employees as
possible. The better you know them, the more courtesies they'll
be extending especially to you in the course of your association.
Just as a doctor is a specialist in his field, and you go to him
for medical problems, your banker is a specialist in his field
and you should go to him for your money problems. In business,
you'll have to learn that everyone is an expert in his own line
of work, and in your associations with other business people,
refrain from acting like a "sharpie" and/or pretending that you
know exactly how everything works in someone else's specialty.
You'll find that very often, different banks specialize in
different types of businesses. As an example, you're sure to
find banks that specialize in real estate transactions,
export-import businesses, and even manufacturing operations only.
What I'm saying here is that if you're planning to sella fairly
expensive item, your customers will probably need and/or want
financing. It will behoove you to select a bank familiar with
your type of product that will afford your customers, through
you, contract financing.
Some of the questions you should ask of your banker include the
following:
Is it necessary to maintain a certain balance in your account
before the bank will approve a loan for you?
What qualifications must you have in order to obtain a line of
credit with the bank?
Does the bank limit the number of loans, or types of loans it
will approve for small businesses?
What is the bank's policy regarding the size of a check you might
deposit that requires holding for collection?
And what about checks less than that amount - will they be
immediately credited to your account?
In almost all types of businesses, it will be to your benefit to
set up with your bank, a method of handling VISA, Master Charge,
and regional credit cards. The important thing here is to
ultimately set up your account in the bank that will service all
of these credit transactions for you - one stop for all your
banking needs. In most instances, you'll find that having the
capability to fill orders/make sales via credit card
transactions, will increase your volume of sales appreciatively.
Once you've made the decision as to which bank is going to handle
your account, you'll need your Social Security Number or your
Federal Employer's Identification Number, your driver's license,
the fictitious name certificate, and if you're requesting a VISA
or Master Charge franchise, you'll also need a financial
statement.
For corporations, you'll also need a corporate resolution
approving of the opening of your business account.
There are different policies exercised in just about every state
regarding installation/hook-up charges by the telephone and
utility companies. Some require a deposit, and some don't.
You'll find that a great number of city business license
departments are there solely for the purpose of collecting
another tax. Depending on the type of business you're asking a
license for, the building and zoning people may inspect your
premises for soundness of structure and safety. Generally, you
won't encounter any difficulties - you simply pay your fee to
operate your business in that city, and the clerk types your name
onto a city license certificate.
Relative to sales tax permits and licenses, each state's rules
and regulations very widely. The best thing to do is call your
state offices and ask for information concerning registry and
collection procedures. Many states require an advance deposit or
bond, and you'll find that some wholesalers or manufacturers will
not sell to you at wholesale prices until you can show them your
sales tax permit or number.
Should your business entail selling your products or services
across state lines, in another state, you're not required to
collect taxes except in those where you have offices or stores.
You may find also that your particular business requires the
collection of Federal Excise Taxes. For information along these
lines, check in with your local office of the Internal Revenue
Service.
Some states also require certain businesses to hold state
licenses, such as those required in many states for TV Repairmen.
These are known as "occupational permits" and are most often
required of barbers, hair stylists, real estate people and a
number of other consumer oriented businesses. If you have any
doubts, check with your state offices for a list of those
occupations that require licensing.
Any business doing business in any type of interstate commerce is
subject to federal regulations, usually through the Federal Trade
Commission. This means that any business that shops, sells or
advertises in more than one state is subject to such regulation,
and this includes even the smallest of mail order operations.
Normally, very few business people ever have and contact with the
federal regulatory agencies. The only exceptions being when
there is a question of your operating your business unethically
or illegally.
Any business that sells or distributes food in any manner almost
always requires a county health department permit. If your
business falls into this category, simply call the county health
department and invite them out to your place of business for an
inspection. The fees generally range from about $25, depending
on the size of your business when they first inspect it for
permit approval.
There are also a number of businesses that require inspection by
a fire marshall, and fire department approval. Generally, these
are those that handle flammable materials or attract large
numbers of people, such as a theater. Overall, the local fire
department has to be allowed to inspect your premises whenever
they desire to do so.
You may also run into a requirement for an air and/or water
pollution control permit. These specifically apply to any
business that burns anything, discharges anything into the sewers
or waterways, or use any gas-producing product, such as a paint
sprayer.
Without a doubt, you'll need to check on local regulations
relating to advertising display signs. Each city or township
makes its own
rules and then enforces those rules according to its own thinking
-check before you contract to have a sign made for your business.
The design and placement of your sign is very important to your
business - specifically to retail establishments - but let me
remind you that your business sign is usually the first thing a
potential customer sees and as such, it should catch his eye and
leave an impression that lasts. It would be a good idea to ride
around your town and take a look at the signs that catch your
eye, and try to determine the impression of the business that
sign leaves on you. This is a basic learning formula for
determining the design, size and placement of your business sign.
Some of the other things to consider before opening for business
- If you intend to employ one or more employees, you'll be
required to deduct Federal Income Taxes, and Social Security
payments from their checks. This will involve your filing for a
Federal Tax Number and necessitates contact with your local IRS
Office.
Most states have "unemployment taxes" which will have to be
deducted from the paychecks of any employees you hire. And there
are a number of states that have income taxes - disability
insurance - and any number of other taxes. Again, the best thing
to do is check with your local office of the IRS. And above all
else, don't forget to ask for the rules of the minimum wage law,
and comply.
When your business grows to the point of needing additional help,
don't be afraid to look for and hire the help you need. when
you're ready to hire someone, simply run an ad in your local
paper and/or register your needs with the local office of your
state's employment service. Businesses either grow or die, and
those that grow eventually need more people in order to continue
growing.
When that time comes, hire the additional people you need, and
your business will continue growing. If you don't, for whatever
reason, you'll find yourself married to your business and your
business growth stymied.
Regardless of how small your business is when you begin, never
walk in with the thought in mind that it's something to keep you
busy. Anyone with an attitude of that kind is a fool. You begin
and make a business successful in order to realize financial
freedom. Establish your business. Put it on its feet, and then
hire other people to do the work for you. And those businesses
that require an operations manager, or someone to run a phase of
the business you're too busy to handle, hire the person needed or
the business will surely suffer.
To protect the investment of your business, you need business
insurance. If you've never had any experience with business
insurance, simply look under the heading of "business insurance"
in your phone directory. Ask for bids from several different
companies or agents...Primarily, you should have a policy that
gives you general liability, fire, workmen's compensation,
business interruption, and vehicle coverage. You amy also want
coverage against possible losses related to burglary, robbery,
Life & Accident, Key Man, and Fidelity Bonds.
As the sole proprietor of a business, you won't be paid as an
employee, so there will be no income tax deducted from whatever
you
withdraw from the company's earnings. What you'll have to do is
a gain check with the IRS Office for a Tax Guide For Small
Businesses Handbook, and probably end up filing an estimated tax
return on a quarterly basis.
The minute you open your doors for business, you'll have to spend
some time engaged in the work of bookkeeping. Exactly how, and
using what forms, you keep books, should be on the
recommendations of a good tax counselor...The same holds true for
your overall business and/or payroll accounting system. Look for
an experienced CPA that knows the accounting problems to your
particular kind of business, and solicit his advise/counseling.
If your business is going to involve the possible purchase or
lease of operating equipment, again seek the help of your tax
counselor for the most advantageous method of obtaining the
needed equipment.
Basically, arranging for your suppliers to give you materials on
credit will depend upon your honesty and personal financial
statement. The best way is usually a personal visit to the
person with the power to approve or disapprove of credit at the
company where you want to set up a credit account. Show him your
financial statement, and explain your prospects for success.
Then assure him that you've always honored all of your
obligations, and that if ever there's a question or problem,
you'd like for him to call you at home. And of course, give him
your home phone number.
We won't go into the exigencies of advertising your products,
services or business here, but there is something along these
lines you should always keep in mind. The best kind of
advertising your business can receive is that you don't really
pay for - publicity.
When something unusual happens to you, your business, or your
employees - that's news, so be sure to tell the news media in
your area about it.
In closing, let me say that the most important ingredient of your
eventual success will be the soundness of the planning you did
before you started your business. Any number of bad things can
really throw your business into a tailspin, but it you've done
your homework well - really set up a detailed business plan
before starting - your losses or setbacks will be minimal.
Success takes planning, and within this report, you've got a
basic checklist...The rest is up to you...Good luck, and may your
life overflow with success in all that you undertake from this
moment forward.
SECRETS TO SUCCESSFULLY STARTING YOUR OWN BUSINESS (capture one)
The American Dream is, and always will be, to come up with an
idea, start a business and become rich from your own efforts.
Based upon this motivation, thousands of businesses fail each
year, due primarily to not being familiar with the basics
involved in running
a business.
This report will enlighten you, and give you a number of
suggestions you can use to better guarantee your chances for
success. This report is written with the warning that any and
every business venture contains certain inherent risks, and any
number of alternatives. We do not espouse that any one way is
the right way or that our suggestions are the only way. On the
contrary, we advise that before investing any money in a business
venture, you seek counselling and help from a qualified
accountant and/or attorney.
Just about the first thing you should consider before deciding to
start or purchase a business is the legal form you'll be
operating under. There are basically four choices: sole
proprietorship, partnership, limited partnership, and/or
corporation.
Each has a number of advantages and disadvantages. We'll try to
enumerate some of them for you.
As much as anything else, for many people starting a business is
a form of ego-gratification, and they form a corporation for some
sort of prestige gain - just to say, "I own a corporation."
With just a little bit of observation, you'll find that one of
the major causes of business failures is due to the founder
wasting start-up capital on frills, such as an impressive
store-front office, expensive furnishings, and corporate legal
costs.
One of the basic traits you must develop it you're going to be
successful in business, is a tight hold on your expenditures. In
fact, a good rule of thumb is that anything that does not make
money for yo or protect your investment, should not be purchased
at this time. Very definitely, this applies to the expense of
setting up your own corporation.
Unless you have a partnership and start your business as such,
the only real advantage to forming a corporation would appear to
be that a corporate structure will semi-protect the property you
personally own.
As an example, you own a home and car. You form a corporation to
protect these possessions from business losses. Yet, if you can
be found guilty of misusing corporate funds, your business
creditors can pierce the corporate shield and come after your
possessions.
Basically, if you invest everything you have in your business, as
most newcomers do, you don't usually need a corporation because
you have nothing to protect. Your household possessions,
personal belongings, generally your car, and even a portion of
the equity in your home is protected by the homestead provision
of the Federal Bankruptcy Act, and cannot be taken away from you.
As a sole proprietor or partner of a business you'll be paying
taxes on your overall earnings, much the same as if you were
holding down a salaried or hourly paid job. Whether you do or
don't take out money as a salary will have no bearing on the
earnings of your business and tax return.
The often advertised advantage of incorporating, that you can
manipulate your salary in order to save on tax dollars, is real
because of corporation laws. However, the IRS frowns on this
practice. When your business is successful and making a lot of
money, definitely check with your accountant on the advantages of
incorporating.
As a corporation, you'll be subject to a number of other
drawbacks as well: generally higher state taxes, stricter laws
concerning the operation of your business, more elaborate
accounting procedures, and legal papers that are required just
about every time you make a major move or sign almost any
contract. Thus, your legal and accounting fees will be much
higher as a corporation than will those required for a sole
proprietorship type of business.
As a sole proprietor or partnership, you'll find many areas
require the registration of your business name. The cost
however, is minimal, ranging from $5 to $100. About the best way
to find out what laws apply in your area, is to call your bank
and ask if they need a fictitious name registration card or
certificate in order for you to open a business account.
Selecting a name for your business is quite important to you and
particularly relative to advertising. Your business name should
describe the product or services you offer. Fancy names such as,
Linda's Clipping Service will lose potential "walk-in and
passing" customers to the beauty shop across the street that
calls itself, Patti's Beauty Salon or Jane's Hair Styling Shop.
The advantage of using your full name in the title of your
business, such as Johnny Jones' Meat Lockers, has the advantage
of making credit somewhat easier to come by - provided you pay
your bills on time - but it also includes the disadvantage of
confining your services to a local or at most, a regional area.
Should you buy, lease, or rent a space for your business? think
twice before you make any decision along these lines. Most
businesses tend to grow quickly or they never get off the ground.
There are a few exceptions, but only a very few, that tend to
grow at a modified rate.
So, buying a piece of property and setting up your business on or
within that property, obligates you to ownership regardless of
what happens to your business.
idea, start a business and become rich from your own efforts.
Based upon this motivation, thousands of businesses fail each
year, due primarily to not being familiar with the basics
involved in running
a business.
This report will enlighten you, and give you a number of
suggestions you can use to better guarantee your chances for
success. This report is written with the warning that any and
every business venture contains certain inherent risks, and any
number of alternatives. We do not espouse that any one way is
the right way or that our suggestions are the only way. On the
contrary, we advise that before investing any money in a business
venture, you seek counselling and help from a qualified
accountant and/or attorney.
Just about the first thing you should consider before deciding to
start or purchase a business is the legal form you'll be
operating under. There are basically four choices: sole
proprietorship, partnership, limited partnership, and/or
corporation.
Each has a number of advantages and disadvantages. We'll try to
enumerate some of them for you.
As much as anything else, for many people starting a business is
a form of ego-gratification, and they form a corporation for some
sort of prestige gain - just to say, "I own a corporation."
With just a little bit of observation, you'll find that one of
the major causes of business failures is due to the founder
wasting start-up capital on frills, such as an impressive
store-front office, expensive furnishings, and corporate legal
costs.
One of the basic traits you must develop it you're going to be
successful in business, is a tight hold on your expenditures. In
fact, a good rule of thumb is that anything that does not make
money for yo or protect your investment, should not be purchased
at this time. Very definitely, this applies to the expense of
setting up your own corporation.
Unless you have a partnership and start your business as such,
the only real advantage to forming a corporation would appear to
be that a corporate structure will semi-protect the property you
personally own.
As an example, you own a home and car. You form a corporation to
protect these possessions from business losses. Yet, if you can
be found guilty of misusing corporate funds, your business
creditors can pierce the corporate shield and come after your
possessions.
Basically, if you invest everything you have in your business, as
most newcomers do, you don't usually need a corporation because
you have nothing to protect. Your household possessions,
personal belongings, generally your car, and even a portion of
the equity in your home is protected by the homestead provision
of the Federal Bankruptcy Act, and cannot be taken away from you.
As a sole proprietor or partner of a business you'll be paying
taxes on your overall earnings, much the same as if you were
holding down a salaried or hourly paid job. Whether you do or
don't take out money as a salary will have no bearing on the
earnings of your business and tax return.
The often advertised advantage of incorporating, that you can
manipulate your salary in order to save on tax dollars, is real
because of corporation laws. However, the IRS frowns on this
practice. When your business is successful and making a lot of
money, definitely check with your accountant on the advantages of
incorporating.
As a corporation, you'll be subject to a number of other
drawbacks as well: generally higher state taxes, stricter laws
concerning the operation of your business, more elaborate
accounting procedures, and legal papers that are required just
about every time you make a major move or sign almost any
contract. Thus, your legal and accounting fees will be much
higher as a corporation than will those required for a sole
proprietorship type of business.
As a sole proprietor or partnership, you'll find many areas
require the registration of your business name. The cost
however, is minimal, ranging from $5 to $100. About the best way
to find out what laws apply in your area, is to call your bank
and ask if they need a fictitious name registration card or
certificate in order for you to open a business account.
Selecting a name for your business is quite important to you and
particularly relative to advertising. Your business name should
describe the product or services you offer. Fancy names such as,
Linda's Clipping Service will lose potential "walk-in and
passing" customers to the beauty shop across the street that
calls itself, Patti's Beauty Salon or Jane's Hair Styling Shop.
The advantage of using your full name in the title of your
business, such as Johnny Jones' Meat Lockers, has the advantage
of making credit somewhat easier to come by - provided you pay
your bills on time - but it also includes the disadvantage of
confining your services to a local or at most, a regional area.
Should you buy, lease, or rent a space for your business? think
twice before you make any decision along these lines. Most
businesses tend to grow quickly or they never get off the ground.
There are a few exceptions, but only a very few, that tend to
grow at a modified rate.
So, buying a piece of property and setting up your business on or
within that property, obligates you to ownership regardless of
what happens to your business.
12.27.2009
INSIDER'S SECRETS TO YOUR OWN MILLION DOLLAR MULTI-LEVEL #2
While the circulars are being printed, and the ink is drying,
line up your initial distribution efforts. The first thing is to
contact the Cub Scout and Brownie organizations in your area.
Arrange with the leaders of these groups to pay them $10 per
thousands if they'll station people at the exits to all the
shopping centers in your area and pass out one of your circulars
to everyone as they leave the shopping center. Simply tell them
that you've got 10,000 of these circulars to hand out, and that
you'll pay them the $100 for handing them out, on the first of
the month.
The best kind of places to handout your circulars are those that
feature discount stores, recycled clothing stores, and inventory
reduction sales. Next on your list of places to hand out
circulars should be Flea Markets, Swap and Shop events, and even
garage sales. Anywhere there's a lot of people congregating or
coming & going, is a good place to hand out your advertising
circulars-all in your own home town and without postage costs.
Now comes the good part...While your "hired helpers" are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store
owner or manager in the area.
Show them each copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won't want to become involved in
extra bookkeeping nor the handling of money for you, so you'll
have to devise a method of knowing where your orders come from--a
code for each of the stores handing out circulars for you.
This is very simple. Just assign a different "department number"
to each store, and when you have the circulars printed for each
store, insert the department code in the address the reader is
supposed to send his order to...
Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the "special coding"
for each store. Thus the need for a good working relationship
with the printer in your area. The amount of commissions per
order received that you allow to each store should range between
15 to 30 percent, but of course, always try to finalize each deal
for the least amount.
Be sure to keep records of al your in coming orders. It would be
wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each
distributor's customers with him when you pay him his commission
at the end of the month. At the same time, you should jot the
name, address and phone number of each person sending in an
order, onto a 3x5 index card. Arrange thee cards in alphabetical
ad zip code order, ad store them in an old shoebox. When you have
10, 15, or 25 thousand of them, you'll be able to sell them at $1
per name to any number of mailing list brokers.
Another thing you'll want to do, each envelope you receive--clip
the stamp off and save these in still another shoebox--stamp
collectors will pay you $10 to $25 for each shoebox full of
stamps you can collect. After you've clipped the stamps off,
place these envelopes with your customer's return address in
still another storage box. When you have several boxes full of
these envelopes from people who have spent money with you, there
are any number of "list buyers" who'll pay you for them.
Once you've got your town saturated with circular distributors--
be sure to leave a stack in all the barber shops and beauty
salons, as well as at the counter in cafe restaurants, bowling
centers, theaters, and the "lodges" of all the fraternal as well
as labor unions in the area--your next move is simply to
duplicate these efforts in a neighboring town or city.
Basically, we're talking about multi-level marketing and total
advertising-recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible--show them the
program, and if they want it, let them get in on it--if not,
forget about them and move on to the next prospect...This is
called "prospecting," and it's going to cost you money and time,
regardless of what you're trying to sell.
So you put together an "invitation type announcement" which is
your initial 42 advertising circular and you get it to as many
people as possible. They pay you a "cover charge" of $2 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this:
Let's suppose there are 42,000 people in your town--30,000
adults, and 18,000 separate families. If each of these 18,00
families were to send you $2, how much money would you have?
436,000 right? Now then, tell me whether or not you'd like to
have an extra $36,000.
The people send you $2 for a "look see" at your program for
solving their money problems. You send them back your multi-level
program brochure which describes how they can duplicate what
you're doing and make a bundle of money for themselves, and the
cost of the supplies for them to get started. At the same time,
you send out another one-page advertising circular that offers
business success reports.
Just another for instance, let's say
that 30% of the people receiving your MLM Brochure enroll and
send for a start-up kit or supplies. You've expanded your MLM
distributorship and made money, right? And now, let's suppose
that of all the people who've sent $2 to find out what your
program is all about, a total of 40% spend $5 with you for one of
your business success reports-$36,000 gross income for initial
expenses of $600-then,
let's say your MLM brochures cost you
$100 per thousand for total expenses thus far of $2,400-plus
another $600 for your business success reports circulars-with
another $11,250 as your commission from these reports, for a
total gross income thus far of $47,250-then, 3rd class postage
and envelope costs of $2,550...Subtract your expenses from your
gross income of $47,250 and you should end up taking $41,700 to
your bank, catching up on all your bills, or spending on a long
overdue vacation to Acapulco or Hawaii...
That's it! That's how easy and simple it is and it actually
works! Once you've covered your entire state in this manner,
simply start renting mailing lists of people listed as
Opportunity Seekers, and shotgun your basic page, $2 offer to all
of them. By following these instructions and working according to
this plan, you should easily take in more than a million dollars
within the next twelve months.
We've been using the attached "$2 circular{ for some time now,
and it's proven to be a fantastic winner for us from the
start...We had 10,000 printed at a cost to us of $200--paid a
couple of cub scout troups $100 to hand them out for us; and from
the initial 10,000 circulars we handed out, we received 2,341 $2
inquires=$4,682...And, another 353 orders for the MLM Manual
offered on the same circular=$7,060- Total income form our
initial $300 investment was $11,742...
Since that time, we've expanded our market, and we're now putting
out 10,000 of these circulars each and every week.
You can do it too! All it takes is that first circular and then,
distribution. If you'd like to make some of this "big money"
we've been talking about-feel free to duplicate our circular
with your name/address on it, and get it out to the people in
your area.
line up your initial distribution efforts. The first thing is to
contact the Cub Scout and Brownie organizations in your area.
Arrange with the leaders of these groups to pay them $10 per
thousands if they'll station people at the exits to all the
shopping centers in your area and pass out one of your circulars
to everyone as they leave the shopping center. Simply tell them
that you've got 10,000 of these circulars to hand out, and that
you'll pay them the $100 for handing them out, on the first of
the month.
The best kind of places to handout your circulars are those that
feature discount stores, recycled clothing stores, and inventory
reduction sales. Next on your list of places to hand out
circulars should be Flea Markets, Swap and Shop events, and even
garage sales. Anywhere there's a lot of people congregating or
coming & going, is a good place to hand out your advertising
circulars-all in your own home town and without postage costs.
Now comes the good part...While your "hired helpers" are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store
owner or manager in the area.
Show them each copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won't want to become involved in
extra bookkeeping nor the handling of money for you, so you'll
have to devise a method of knowing where your orders come from--a
code for each of the stores handing out circulars for you.
This is very simple. Just assign a different "department number"
to each store, and when you have the circulars printed for each
store, insert the department code in the address the reader is
supposed to send his order to...
Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the "special coding"
for each store. Thus the need for a good working relationship
with the printer in your area. The amount of commissions per
order received that you allow to each store should range between
15 to 30 percent, but of course, always try to finalize each deal
for the least amount.
Be sure to keep records of al your in coming orders. It would be
wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each
distributor's customers with him when you pay him his commission
at the end of the month. At the same time, you should jot the
name, address and phone number of each person sending in an
order, onto a 3x5 index card. Arrange thee cards in alphabetical
ad zip code order, ad store them in an old shoebox. When you have
10, 15, or 25 thousand of them, you'll be able to sell them at $1
per name to any number of mailing list brokers.
Another thing you'll want to do, each envelope you receive--clip
the stamp off and save these in still another shoebox--stamp
collectors will pay you $10 to $25 for each shoebox full of
stamps you can collect. After you've clipped the stamps off,
place these envelopes with your customer's return address in
still another storage box. When you have several boxes full of
these envelopes from people who have spent money with you, there
are any number of "list buyers" who'll pay you for them.
Once you've got your town saturated with circular distributors--
be sure to leave a stack in all the barber shops and beauty
salons, as well as at the counter in cafe restaurants, bowling
centers, theaters, and the "lodges" of all the fraternal as well
as labor unions in the area--your next move is simply to
duplicate these efforts in a neighboring town or city.
Basically, we're talking about multi-level marketing and total
advertising-recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible--show them the
program, and if they want it, let them get in on it--if not,
forget about them and move on to the next prospect...This is
called "prospecting," and it's going to cost you money and time,
regardless of what you're trying to sell.
So you put together an "invitation type announcement" which is
your initial 42 advertising circular and you get it to as many
people as possible. They pay you a "cover charge" of $2 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this:
Let's suppose there are 42,000 people in your town--30,000
adults, and 18,000 separate families. If each of these 18,00
families were to send you $2, how much money would you have?
436,000 right? Now then, tell me whether or not you'd like to
have an extra $36,000.
The people send you $2 for a "look see" at your program for
solving their money problems. You send them back your multi-level
program brochure which describes how they can duplicate what
you're doing and make a bundle of money for themselves, and the
cost of the supplies for them to get started. At the same time,
you send out another one-page advertising circular that offers
business success reports.
Just another for instance, let's say
that 30% of the people receiving your MLM Brochure enroll and
send for a start-up kit or supplies. You've expanded your MLM
distributorship and made money, right? And now, let's suppose
that of all the people who've sent $2 to find out what your
program is all about, a total of 40% spend $5 with you for one of
your business success reports-$36,000 gross income for initial
expenses of $600-then,
let's say your MLM brochures cost you
$100 per thousand for total expenses thus far of $2,400-plus
another $600 for your business success reports circulars-with
another $11,250 as your commission from these reports, for a
total gross income thus far of $47,250-then, 3rd class postage
and envelope costs of $2,550...Subtract your expenses from your
gross income of $47,250 and you should end up taking $41,700 to
your bank, catching up on all your bills, or spending on a long
overdue vacation to Acapulco or Hawaii...
That's it! That's how easy and simple it is and it actually
works! Once you've covered your entire state in this manner,
simply start renting mailing lists of people listed as
Opportunity Seekers, and shotgun your basic page, $2 offer to all
of them. By following these instructions and working according to
this plan, you should easily take in more than a million dollars
within the next twelve months.
We've been using the attached "$2 circular{ for some time now,
and it's proven to be a fantastic winner for us from the
start...We had 10,000 printed at a cost to us of $200--paid a
couple of cub scout troups $100 to hand them out for us; and from
the initial 10,000 circulars we handed out, we received 2,341 $2
inquires=$4,682...And, another 353 orders for the MLM Manual
offered on the same circular=$7,060- Total income form our
initial $300 investment was $11,742...
Since that time, we've expanded our market, and we're now putting
out 10,000 of these circulars each and every week.
You can do it too! All it takes is that first circular and then,
distribution. If you'd like to make some of this "big money"
we've been talking about-feel free to duplicate our circular
with your name/address on it, and get it out to the people in
your area.
INSIDER'S SECRETS TO YOUR OWN MILLION DOLLAR MULTI-LEVEL #1
EMPIRE BY MAIL AND OTHERWISE
There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researchers haven't analyzed
them all, but based upon the appeal of those for the
participants-most of them look as though they could put money in
your pockets. However, don't ever delude yourself into thinking
that multi-level marketing won't cost you anything nor require
much of your time, or work on your part. Indeed, successful
selling, and most assuredly, multi-level marketing, will require
an investment-decication-and a lot of hard work!
However, before you "sign-up" for any MLM deal or begin one of
your own, it's going to pay you to do a little bit of market
research relative to the sales potential of the whole deal. for
instances, if you can sell to a "waiting market" you'll make
money. But if the people you attempt to recruit as duplicates of
yourself feel that they're going to have a hard time selling it
to someone else, then you haven't got much of a winning MLM
program; regardless of how much money you claim they can make, if
only they'll get out there and sell!
This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods, household
"knick-knacks", books on needlecraft or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the "bad parts" of an
offer, and then weigh these against the ease with which you'll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will
find it even harder to sell, and that'll be the end of your "big
money" muti-level program.
There are countless reports, manuals, books and other
publications that "supposedly" tell you how to attain riches in
mail order, party plan selling, and even street-corner sales. the
thing is, all of these "how-to" publications try to instruct you
how to put a mailing piece together, how often to send for you
offers out, and even the importance of "neatness & quality"
within your offer, but very few if any come right out and help
you get your offer to your most likely customers. As you know,
unless an interested buyer sees your offer, you're not going to
make any money.
What I'm saying is that most people thrash around,waste time,
spend hundreds of dollars, and never make any money simply
because they don't know how to get their offers to the
people-without it costing them an arm and a leg...
Here's how it's done: Regardless of what your offer entails,put
together the most dynamic and mass-appeal "one-page" advertising
circular you can come up with. As I've so often stated in the
past, the best-selling and most-productive circular is one that
"tells the reader you have a solution to his many money
problems." In other words, with your circular, promise him a way
to make himself rich, and he'll not only be interested,he'll jump
on your program.
Next, make it as easy as possible for the people who see your
offer to respond. That is, addition to an order coupon at the
bottom of the advertising circulars describing your offer, give
him the chance to get involved in your program for least possible
cost.
If you've put together a "winning offer" most people seeing it
will want to know more about it, but if you charge them $5 for
registration or enrollment fees, you'll lose about half of those
" wanting in," because they're afraid of being ripped off. But if
you charge them $2 or less, almost all of the people seeing your
offer will "take a chance," just to find out what kind of deal it
is you're offering.
In summary, you must have a one-page advertising circular that
really appeals to most of the people CHANCE TO SOLVE ALL YOUR
MONEY PROBLEMS! It must include a coupon the reader clips off and
sends in to you for enrollment or registration in your program.
It has to be priced at $2 or less to "get everbody" to at least
check it out. And, it must be complete on one page to hold your
printing costs in line.
Assuming you're with us, and organized thus far, take this
advertising circular you've made up in original form, to a quick
printer in your area. Ask him to print up $10,000 of these
one-page advertising circulars for you. This will cost you
approximately $200.
If you don't have the money, you can either work an arrangement
with the printer to pay him in 30 days, or include him in as a
"silent partner" in your program. Ask him to read over your
offer, explain how you intend to get it to the people, and about
how much money you expect to gross from it. Then, simply offer to
split the proceeds if he'll carry your printing costs for you.
There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researchers haven't analyzed
them all, but based upon the appeal of those for the
participants-most of them look as though they could put money in
your pockets. However, don't ever delude yourself into thinking
that multi-level marketing won't cost you anything nor require
much of your time, or work on your part. Indeed, successful
selling, and most assuredly, multi-level marketing, will require
an investment-decication-and a lot of hard work!
However, before you "sign-up" for any MLM deal or begin one of
your own, it's going to pay you to do a little bit of market
research relative to the sales potential of the whole deal. for
instances, if you can sell to a "waiting market" you'll make
money. But if the people you attempt to recruit as duplicates of
yourself feel that they're going to have a hard time selling it
to someone else, then you haven't got much of a winning MLM
program; regardless of how much money you claim they can make, if
only they'll get out there and sell!
This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods, household
"knick-knacks", books on needlecraft or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the "bad parts" of an
offer, and then weigh these against the ease with which you'll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will
find it even harder to sell, and that'll be the end of your "big
money" muti-level program.
There are countless reports, manuals, books and other
publications that "supposedly" tell you how to attain riches in
mail order, party plan selling, and even street-corner sales. the
thing is, all of these "how-to" publications try to instruct you
how to put a mailing piece together, how often to send for you
offers out, and even the importance of "neatness & quality"
within your offer, but very few if any come right out and help
you get your offer to your most likely customers. As you know,
unless an interested buyer sees your offer, you're not going to
make any money.
What I'm saying is that most people thrash around,waste time,
spend hundreds of dollars, and never make any money simply
because they don't know how to get their offers to the
people-without it costing them an arm and a leg...
Here's how it's done: Regardless of what your offer entails,put
together the most dynamic and mass-appeal "one-page" advertising
circular you can come up with. As I've so often stated in the
past, the best-selling and most-productive circular is one that
"tells the reader you have a solution to his many money
problems." In other words, with your circular, promise him a way
to make himself rich, and he'll not only be interested,he'll jump
on your program.
Next, make it as easy as possible for the people who see your
offer to respond. That is, addition to an order coupon at the
bottom of the advertising circulars describing your offer, give
him the chance to get involved in your program for least possible
cost.
If you've put together a "winning offer" most people seeing it
will want to know more about it, but if you charge them $5 for
registration or enrollment fees, you'll lose about half of those
" wanting in," because they're afraid of being ripped off. But if
you charge them $2 or less, almost all of the people seeing your
offer will "take a chance," just to find out what kind of deal it
is you're offering.
In summary, you must have a one-page advertising circular that
really appeals to most of the people CHANCE TO SOLVE ALL YOUR
MONEY PROBLEMS! It must include a coupon the reader clips off and
sends in to you for enrollment or registration in your program.
It has to be priced at $2 or less to "get everbody" to at least
check it out. And, it must be complete on one page to hold your
printing costs in line.
Assuming you're with us, and organized thus far, take this
advertising circular you've made up in original form, to a quick
printer in your area. Ask him to print up $10,000 of these
one-page advertising circulars for you. This will cost you
approximately $200.
If you don't have the money, you can either work an arrangement
with the printer to pay him in 30 days, or include him in as a
"silent partner" in your program. Ask him to read over your
offer, explain how you intend to get it to the people, and about
how much money you expect to gross from it. Then, simply offer to
split the proceeds if he'll carry your printing costs for you.
CAMERA PROFITS USING YOUR CAMERA FOR EXTRA MONEY
One of the easiest ways to making extra money is with a camera.
More people own cameras than radios, and photography is the
fastest growing hobby in the world. Yet using a camera as an
extra income tool is largely overlooked!
With a little imagination, a flair for showmanship, and just a
hint of showmanship, the average man or woman, or even teenager,
can easily make an extra $300 a week with his camera.
You don't have to have one of the popular, more expensive cameras
either, or a lot of high priced attachments and equipment. in
many instances, a Polaroid or other "off-the-shelf" camera will
suit the purposes perfectly. The only special piece of extra
equipment you may want to invest in would be a tripod for
mounting the camera in certain situations.
One of the easiest ideas is to visit a children's clothing store
in one of the busy shopping centers, or the children's department
in one of the large department stores. Sell the manager or store
owner on the idea of your setting up in a corner of the store or
department, and taking pictures of the shoppers' children. He can
promote the fact that you'll be in the store taking pictures for
a special prices during certain hours-perhaps on Friday
evenings and all day Saturdays-in his advertising, thus drawing
more patrons into his store because of you.
You'll need a sheet or plain piece of material, or some sort of
imaginative set for a background. But this can be easily make or
build yourself. You should also have an eye-catching poster that
calls attention to what you're doing and the prices you're
charging. Unless you're a commercial artist, spend the money to
have this sign made for you by a professional. The next and last
thing you'll need will be a two-part receipt or coupon.
This can be a simple piece of paper about 2 inches wide by 5
inches long. On the left side draw lines for your customers to
fill in their name, telephone number and address. You might also
want to include space for additional information such as the
child's name and age and number of children in the family, for
future efforts, but keep it brief and simple.
On the right side of this coupon, have your business name,
address and telephone number, plus a quick outline of the
different kinds of photography work you handle, and perhaps a
business slogan such as "Satisfaction Guaranteed or You Don't
Pay."
To add a little bit of class to this coupon, take the basic
outline of this idea over to a instant print shop. Tell them what
you want; show them your outline; and have them typeset
everything. Then put a fancy border around the whole coupon and
have it printed on colored paper. The best color is a "dollar
bill" shade of green. If you want to give it even more class, you
could have it printed on green, lightweight card stock. You'll
want to divide the "information" side of this coupon from the
"business card" side with a dotted line and perforations.
If you layout this coupon properly, you should be able to get six
of them on an 8 1/2 by 11 sheet of paper or card stock. This
means the printer can print and cut 6,000 of them for about the
same cost as printing circulars or flyers.
On your printing, shop around for the best deal, but in the end,
it shouldn't cost more than $60 for all 6,000 coupons which will
come those 1,000 sheets of paper or card stock.
Now, when you take a person's picture, regardless of whether it's
an "in-store" set-up out on the golf course, or along the street,
you give your customer one of your coupon-receipts and tell them
their prints will be ready in a couple of days. They fill in the
information part of the coupon and give it back to you, retaining
your "business card" portion of it.
When the prints are ready, you can phone the customer and remind
him-volunteer to deliver and collect; send them through the mail
with a bill; or make arrangements with a store to take care of
them until the people call for them and pay at that time.
Most stores, golf courses, bowling centers, and other retail
merchants will be glad to handle this part of it for you, because
it brings the customers back into the places of business, and
provides another sales opportunity for them.
By all means, be sure to include an advertising circular with
each set of pictures you deliver. This circular should explain
how the customer can get more prints, how he can get enlargements
of his favorites, and details relating to all the other
photography services you offer
Back to the original "in-store" picture taking set-up during
evening shopping hours and on weekends for extra income. You can
call attention to your "in-store" set-up, and bring in more
business with a few merchandising promotional ideas. In the
following paragraphs we give the highlights of a few ideas that
have worked well. However, you should keep your eyes open to
observe additional promotional ideas that could be adapted to fit
your new business.
Dress a helper in a clown suit, and take pictures of the kids in
his lap or with his arm around the kids. Put a sandwich
advertising board on a helper and let him stroll through the
shopping center advertising the fact that you're in a Kiddies
Clothing store taking pictures.
Promote a "Baby of The Year" contest where you can take pictures
of the babies, display the pictures on a "show board" and offer
$100 cash plus a merchandise prize in a big drawing at the end of
the year.
Set up a booth in the mall and promote "Instant Snapshots." Be a
Roving Photographer and take candid shots of shoppers and promote
a "Shopper Of The Year" contest. Work with a clown and have him
"attach himself" to the kids, and ask if they'd like to have
their pictures taken with him. Build and inexpensive and portable
set, such as an airplane, a race car, bucking bronco,
hand-shaking scene with a famous person or "balloon figures" and
take pictures of the people standing in or on these sets.
Get out to the golf course and take pictures of the golfers
teeing off. Get over to the bowling centers and take candid shots
of the bowlers in action. Do the same thing wherever there's a
sports event taking place. Be on the spot and ready whenever
there's an opportunity to take team pictures.
You might follow, or hire someone else to follow a Little League
team through its season, taking candid and action shots. You then
arrange the best pictures in a photo album with the team's name
and year on front. You should be able to sell one of these albums
to each member of the team.
There's also the idea of "just" strolling through the park" on a
Sunday afternoon. You can take candid and interesting pictures of
couples, children and people in general spending time with their
relatives.
Keep tabs on the announcements of new births. Send advertising
literature to the new mothers, and follow up with a phone call
efforts to set up photography sessions.
Keep tabs on the engagement notices in the weekend papers. Send
your sales literature to the brides-to-be, and follow up with
phone call efforts to take the wedding pictures.
Set up a household and business photo inventory service. With
this idea, you contact the insurance companies and determine if
they will approve and endorse photographs you take of their
policy holders' household, personal, and business property in
loss claims.
Most will, and from there-working either with the help of an
insurance agent, the agency itself, or on your own-contact
owners of property and sell them on the idea of you taking
pictures of the household goods they have insured. You take the
pictures--a pictorial inventory of everything they're claiming or
would like to claim on an insurance policy-and then identify the
pictures, giving one set to the property owner and the other set
to his insurance agent or company.
Picture inventories of household and personal property is still a
new thing, but everywhere it's been introduced, it's definitely
proven to be a super money- maker for the people willing to get
out and hustle.
If this idea arouses your interest, you might want to check into
a going franchise operation that gives you a complete business
manual, operations guidebook, and ongoing consultant services:
Photographic Inventory, PO Box 4046, Morgantown, WV 26505.
Once you decide that using your camera to generate extra income
is what you're going to do, get out and use your camera, start
taking pictures, and allow yourself the opportunity to build.
Give yourself the chance, and you'll quickly begin to think of
hundreds of ideas for taking pictures, merchandising ideas for
promoting your services, and sales angles for increasing your
profits.
The important thing is to get started, regardless of how small
your start, and begin cashing in on an idea that's still in its
infancy. This is an idea that can produce new concepts for profit
every day of the week. An idea that can be fun, as well as
financially rewarding for you!
You've got the idea and the plan-the rest is up to you. You've
got the ball; now run with it!
More people own cameras than radios, and photography is the
fastest growing hobby in the world. Yet using a camera as an
extra income tool is largely overlooked!
With a little imagination, a flair for showmanship, and just a
hint of showmanship, the average man or woman, or even teenager,
can easily make an extra $300 a week with his camera.
You don't have to have one of the popular, more expensive cameras
either, or a lot of high priced attachments and equipment. in
many instances, a Polaroid or other "off-the-shelf" camera will
suit the purposes perfectly. The only special piece of extra
equipment you may want to invest in would be a tripod for
mounting the camera in certain situations.
One of the easiest ideas is to visit a children's clothing store
in one of the busy shopping centers, or the children's department
in one of the large department stores. Sell the manager or store
owner on the idea of your setting up in a corner of the store or
department, and taking pictures of the shoppers' children. He can
promote the fact that you'll be in the store taking pictures for
a special prices during certain hours-perhaps on Friday
evenings and all day Saturdays-in his advertising, thus drawing
more patrons into his store because of you.
You'll need a sheet or plain piece of material, or some sort of
imaginative set for a background. But this can be easily make or
build yourself. You should also have an eye-catching poster that
calls attention to what you're doing and the prices you're
charging. Unless you're a commercial artist, spend the money to
have this sign made for you by a professional. The next and last
thing you'll need will be a two-part receipt or coupon.
This can be a simple piece of paper about 2 inches wide by 5
inches long. On the left side draw lines for your customers to
fill in their name, telephone number and address. You might also
want to include space for additional information such as the
child's name and age and number of children in the family, for
future efforts, but keep it brief and simple.
On the right side of this coupon, have your business name,
address and telephone number, plus a quick outline of the
different kinds of photography work you handle, and perhaps a
business slogan such as "Satisfaction Guaranteed or You Don't
Pay."
To add a little bit of class to this coupon, take the basic
outline of this idea over to a instant print shop. Tell them what
you want; show them your outline; and have them typeset
everything. Then put a fancy border around the whole coupon and
have it printed on colored paper. The best color is a "dollar
bill" shade of green. If you want to give it even more class, you
could have it printed on green, lightweight card stock. You'll
want to divide the "information" side of this coupon from the
"business card" side with a dotted line and perforations.
If you layout this coupon properly, you should be able to get six
of them on an 8 1/2 by 11 sheet of paper or card stock. This
means the printer can print and cut 6,000 of them for about the
same cost as printing circulars or flyers.
On your printing, shop around for the best deal, but in the end,
it shouldn't cost more than $60 for all 6,000 coupons which will
come those 1,000 sheets of paper or card stock.
Now, when you take a person's picture, regardless of whether it's
an "in-store" set-up out on the golf course, or along the street,
you give your customer one of your coupon-receipts and tell them
their prints will be ready in a couple of days. They fill in the
information part of the coupon and give it back to you, retaining
your "business card" portion of it.
When the prints are ready, you can phone the customer and remind
him-volunteer to deliver and collect; send them through the mail
with a bill; or make arrangements with a store to take care of
them until the people call for them and pay at that time.
Most stores, golf courses, bowling centers, and other retail
merchants will be glad to handle this part of it for you, because
it brings the customers back into the places of business, and
provides another sales opportunity for them.
By all means, be sure to include an advertising circular with
each set of pictures you deliver. This circular should explain
how the customer can get more prints, how he can get enlargements
of his favorites, and details relating to all the other
photography services you offer
Back to the original "in-store" picture taking set-up during
evening shopping hours and on weekends for extra income. You can
call attention to your "in-store" set-up, and bring in more
business with a few merchandising promotional ideas. In the
following paragraphs we give the highlights of a few ideas that
have worked well. However, you should keep your eyes open to
observe additional promotional ideas that could be adapted to fit
your new business.
Dress a helper in a clown suit, and take pictures of the kids in
his lap or with his arm around the kids. Put a sandwich
advertising board on a helper and let him stroll through the
shopping center advertising the fact that you're in a Kiddies
Clothing store taking pictures.
Promote a "Baby of The Year" contest where you can take pictures
of the babies, display the pictures on a "show board" and offer
$100 cash plus a merchandise prize in a big drawing at the end of
the year.
Set up a booth in the mall and promote "Instant Snapshots." Be a
Roving Photographer and take candid shots of shoppers and promote
a "Shopper Of The Year" contest. Work with a clown and have him
"attach himself" to the kids, and ask if they'd like to have
their pictures taken with him. Build and inexpensive and portable
set, such as an airplane, a race car, bucking bronco,
hand-shaking scene with a famous person or "balloon figures" and
take pictures of the people standing in or on these sets.
Get out to the golf course and take pictures of the golfers
teeing off. Get over to the bowling centers and take candid shots
of the bowlers in action. Do the same thing wherever there's a
sports event taking place. Be on the spot and ready whenever
there's an opportunity to take team pictures.
You might follow, or hire someone else to follow a Little League
team through its season, taking candid and action shots. You then
arrange the best pictures in a photo album with the team's name
and year on front. You should be able to sell one of these albums
to each member of the team.
There's also the idea of "just" strolling through the park" on a
Sunday afternoon. You can take candid and interesting pictures of
couples, children and people in general spending time with their
relatives.
Keep tabs on the announcements of new births. Send advertising
literature to the new mothers, and follow up with a phone call
efforts to set up photography sessions.
Keep tabs on the engagement notices in the weekend papers. Send
your sales literature to the brides-to-be, and follow up with
phone call efforts to take the wedding pictures.
Set up a household and business photo inventory service. With
this idea, you contact the insurance companies and determine if
they will approve and endorse photographs you take of their
policy holders' household, personal, and business property in
loss claims.
Most will, and from there-working either with the help of an
insurance agent, the agency itself, or on your own-contact
owners of property and sell them on the idea of you taking
pictures of the household goods they have insured. You take the
pictures--a pictorial inventory of everything they're claiming or
would like to claim on an insurance policy-and then identify the
pictures, giving one set to the property owner and the other set
to his insurance agent or company.
Picture inventories of household and personal property is still a
new thing, but everywhere it's been introduced, it's definitely
proven to be a super money- maker for the people willing to get
out and hustle.
If this idea arouses your interest, you might want to check into
a going franchise operation that gives you a complete business
manual, operations guidebook, and ongoing consultant services:
Photographic Inventory, PO Box 4046, Morgantown, WV 26505.
Once you decide that using your camera to generate extra income
is what you're going to do, get out and use your camera, start
taking pictures, and allow yourself the opportunity to build.
Give yourself the chance, and you'll quickly begin to think of
hundreds of ideas for taking pictures, merchandising ideas for
promoting your services, and sales angles for increasing your
profits.
The important thing is to get started, regardless of how small
your start, and begin cashing in on an idea that's still in its
infancy. This is an idea that can produce new concepts for profit
every day of the week. An idea that can be fun, as well as
financially rewarding for you!
You've got the idea and the plan-the rest is up to you. You've
got the ball; now run with it!
12.24.2009
THE $500.00 A MONTH PLAN
One way to make extra money or start a business of your own is by
placing advertising which will pay a good profit. Selling printed
information by mail can be financially rewarding. Classified
advertising is the cheapest way to get into Mail Order and it is
often possible to raise a fortune from these small ads. Just
check any large publication such as Popular Mechanics, for their
classified advertising section and you can see yourself the many
ads.
These small ads, running month after month would not be there if
they were not profitable and making money. according to some of
the promotional material being sent around the country, you could
make up to $500.00 or possibly more by running the following
classified ads over your name and address. They ask you to pick
up a top national publication and test either one or both under
"Money-Making Opportunities" headings and watch the dollars come
in. I did not run any of these ads myself but was told they
really are both profitable. Here are the programs and the
advertisements:
"How would you like to receive $25 daily and keep all the money?
For complete set-up rush $1 to (Your name and address)"
" $500 monthly, work at home, receive money daily. For complete
set-up send $1 to (Your name and address here)"
You are supposed to fill orders you receive with a copy of this
sheet you are now reading. Make photocopies or get a supply
printed to send as needed.
There are other variations of this plan, but all serve the same
purpose: to sell printed information to people who are interested
in making some extra money. (they say it is truly possible to
make money with this plan).
If you study the many classified ads in the big national
publications, you may get a better idea of what the leading
companies in Mail Order are doing. You will get a better idea of
how classified advertising works. if you have limited capital, it
would be wise to run your ads in smaller publications such as
small newspapers, small Mail Order Publications and adsheets.
If you have sufficient capital, some good pulling national
magazines or Tabloids are:
*Popular Mechanics
*Money Making Opportunities
*Salesman's Opportunities
*Specialty Salesman
*Mechanics Illustrated
*National Enquirer
And many others to numerous to mention.
many such magazines tabloids and other good publications are
available at your local news stand, library or through Mail
Order. Many of them require a copy of the material you are
selling with your ad and reserve the right not to print certain
ads they feel may be injurious to the public or the image of
their publication
Yes! You can start your own advertising and mailing business at
home and keep finances ahead of inflation but be sure you are
involved in the kind of program that gives you a reasonable
chance to be a winner!
placing advertising which will pay a good profit. Selling printed
information by mail can be financially rewarding. Classified
advertising is the cheapest way to get into Mail Order and it is
often possible to raise a fortune from these small ads. Just
check any large publication such as Popular Mechanics, for their
classified advertising section and you can see yourself the many
ads.
These small ads, running month after month would not be there if
they were not profitable and making money. according to some of
the promotional material being sent around the country, you could
make up to $500.00 or possibly more by running the following
classified ads over your name and address. They ask you to pick
up a top national publication and test either one or both under
"Money-Making Opportunities" headings and watch the dollars come
in. I did not run any of these ads myself but was told they
really are both profitable. Here are the programs and the
advertisements:
"How would you like to receive $25 daily and keep all the money?
For complete set-up rush $1 to (Your name and address)"
" $500 monthly, work at home, receive money daily. For complete
set-up send $1 to (Your name and address here)"
You are supposed to fill orders you receive with a copy of this
sheet you are now reading. Make photocopies or get a supply
printed to send as needed.
There are other variations of this plan, but all serve the same
purpose: to sell printed information to people who are interested
in making some extra money. (they say it is truly possible to
make money with this plan).
If you study the many classified ads in the big national
publications, you may get a better idea of what the leading
companies in Mail Order are doing. You will get a better idea of
how classified advertising works. if you have limited capital, it
would be wise to run your ads in smaller publications such as
small newspapers, small Mail Order Publications and adsheets.
If you have sufficient capital, some good pulling national
magazines or Tabloids are:
*Popular Mechanics
*Money Making Opportunities
*Salesman's Opportunities
*Specialty Salesman
*Mechanics Illustrated
*National Enquirer
And many others to numerous to mention.
many such magazines tabloids and other good publications are
available at your local news stand, library or through Mail
Order. Many of them require a copy of the material you are
selling with your ad and reserve the right not to print certain
ads they feel may be injurious to the public or the image of
their publication
Yes! You can start your own advertising and mailing business at
home and keep finances ahead of inflation but be sure you are
involved in the kind of program that gives you a reasonable
chance to be a winner!
HOW TO MAKE MONEY WITH YOUR HOBBY
Millions of people all over the world collect stamps as a hobby,
and the number is growing every day.
It is indeed an exciting and rewarding hobby, and it can also be
extremely profitable.
The price of stamps vary with supply and demand due to the number
of collectors increasing. The price of stamps is steadily rising,
as the supply of stamps diminishes and more people want to
acquire them.
Most people start a collection for the pleasure and education
just like any other hobby, but this hobby offers a financial
reward as well, as collections experience a steady increase over
the years.
It is possible to start your own business if you are experienced,
and already have a good size collection. For information about
becoming a dealer, write to the
American Stamp Dealer's Association
147 W 42nd Street, New York, NY 10036.
HOW TO START:
Some people very early in life collect stamps, it often begins as
a gift of a small package of stamps given to a child, and the
child becomes a collector for life. As the collection grows, some
tools become essential:
* Stamp album
* Hinges
* Magnifying glass and tongs
They can be obtained from a stationary store or your local stamp
dealer.
You can find albums at any price, starting from about $5.00 to
the most expensive one at about $200.00.
Stamps Should always be handled carefully, because the condition
is a very important factor to determine the price of resale
value.
The various grades of stamps are: mint, very fine, fine, good and
poor.
Specimen in outstanding condition often sell at many times their
catalog value, which is the reason not to mishandle any stamp,
which could drastically reduce their value.
If you want to know if you have valuable stamps in your
collection and are really serious about persuing this hobby, you
can buy the Scot's Standard Postage Stamp catalog which lists
every stamp in the world. This is a three volume encyclopedia and
is the complete reference. You can also consult it at your local
library if you don't want to go into the expense for the time
being.
To start your collection, ask everybody you know to save you
stamps they get from different countries, also go through old
letters and small boxes hidden in your attic, chances are that
you will be surprised to see how much you can find. Other cheap
sources of supply are flea markets and garage sales. Start
swapping when you have doubles. There are many philatelic clubs
all over the country and it would be very advisable for a serious
collector to belong to one. This way you will become educated in
this field and learn everything you can before you spend money on
your collection. Stamp clubs also provide their members with
possibilities to exchange and sell your stamps.
You should also read as much as you can about stamps by
subscribing to a philatelic magazine.
WHERE TO SELL YOUR STAMPS:
Stamps are like any other commodity, you can always go to a
dealer who will offer you the current wholesale value of your
stamps, but you can do much better by selling to other stamp
collectors by advertising in magazines and newspapers specialized
in stamp collecting.
Check several current issues of those magazines, it will enable
you to compare the ads with what you have to offer.
If you want to buy stamps as an investment, try to buy few
moderately expensive stamps a year. Always buy quality instead of
quantity, and diversify, do not invest heavily in a single area.
It is our opinion that stamp collecting is one of the best
ways-and safest-to keep up with inflation.
and the number is growing every day.
It is indeed an exciting and rewarding hobby, and it can also be
extremely profitable.
The price of stamps vary with supply and demand due to the number
of collectors increasing. The price of stamps is steadily rising,
as the supply of stamps diminishes and more people want to
acquire them.
Most people start a collection for the pleasure and education
just like any other hobby, but this hobby offers a financial
reward as well, as collections experience a steady increase over
the years.
It is possible to start your own business if you are experienced,
and already have a good size collection. For information about
becoming a dealer, write to the
American Stamp Dealer's Association
147 W 42nd Street, New York, NY 10036.
HOW TO START:
Some people very early in life collect stamps, it often begins as
a gift of a small package of stamps given to a child, and the
child becomes a collector for life. As the collection grows, some
tools become essential:
* Stamp album
* Hinges
* Magnifying glass and tongs
They can be obtained from a stationary store or your local stamp
dealer.
You can find albums at any price, starting from about $5.00 to
the most expensive one at about $200.00.
Stamps Should always be handled carefully, because the condition
is a very important factor to determine the price of resale
value.
The various grades of stamps are: mint, very fine, fine, good and
poor.
Specimen in outstanding condition often sell at many times their
catalog value, which is the reason not to mishandle any stamp,
which could drastically reduce their value.
If you want to know if you have valuable stamps in your
collection and are really serious about persuing this hobby, you
can buy the Scot's Standard Postage Stamp catalog which lists
every stamp in the world. This is a three volume encyclopedia and
is the complete reference. You can also consult it at your local
library if you don't want to go into the expense for the time
being.
To start your collection, ask everybody you know to save you
stamps they get from different countries, also go through old
letters and small boxes hidden in your attic, chances are that
you will be surprised to see how much you can find. Other cheap
sources of supply are flea markets and garage sales. Start
swapping when you have doubles. There are many philatelic clubs
all over the country and it would be very advisable for a serious
collector to belong to one. This way you will become educated in
this field and learn everything you can before you spend money on
your collection. Stamp clubs also provide their members with
possibilities to exchange and sell your stamps.
You should also read as much as you can about stamps by
subscribing to a philatelic magazine.
WHERE TO SELL YOUR STAMPS:
Stamps are like any other commodity, you can always go to a
dealer who will offer you the current wholesale value of your
stamps, but you can do much better by selling to other stamp
collectors by advertising in magazines and newspapers specialized
in stamp collecting.
Check several current issues of those magazines, it will enable
you to compare the ads with what you have to offer.
If you want to buy stamps as an investment, try to buy few
moderately expensive stamps a year. Always buy quality instead of
quantity, and diversify, do not invest heavily in a single area.
It is our opinion that stamp collecting is one of the best
ways-and safest-to keep up with inflation.
12.23.2009
HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS
This is the kind of business that might grow out of a
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this scenario: Someone suggests that the
owner should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very lucrative
business are set in motion.
As you consider this idea for a source of income, your first
decision will be whether to first line up the people willing to
"wear" the bumper stickers on their cars, or the business owners
who will want to advertise in this manner.
A good friend of ours started such a business several years ago,
and he found it easier to sell the business owner by telling him
that 100 to 200 people were all set and willing to wear his
bumper sticker advertisement, because such people were known to
be in the area.
All this boils down to a recommendation that you talk to your
friends, neighbors and co-workers first. Get as many of them as
you can to agree to "wear" a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won't have too many turndowns. One person we know runs an ad in
his weekly shopper newspaper, advertising the fact that he pays
money just for "wearing" a bumper sticker. And of course, don't
overlook the pulling power of all the bulletin boards in your
area.
This is an ideal business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV talk
shows. At first, you'll want as many people as possible to "wear"
bumper sticker ads. What you'll want to stress in any publicity
write-ups or media interviews is the fact that you've got the
"vehicles for exposure" lined up and organized so that any
potential advertiser needs only to give you a call, and you can
launch his advertising program immediately.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Generally, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let's suppose you've got 100 people lined up to "wear" one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a "per-car" basis, i.e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
week, with 100 cars. This comes out to $500 per week, or $3,000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars "wearing" the bumper stickers, and you would end up with a
profit picture of $2,400 for those six weeks.
In the beginning, you should be the one calling potential
advertisers and doing all the selling. Once you've got your first
program organized and running smoothly, your next step is a
natural multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the street selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling "keys" to this kind of advertising are basically the
same as those enumerated for "word of mouth" advertising. You've
got people all over town spreading the word-talking about the
advertiser. And these people are saturating the area with the
advertiser's name and message wherever they go.
It's easy! It's simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson's Cafe-6th and Main-That's where I'm going-How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your -plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.
Remember also that advertising is a form of "brainwashing" and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they'll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he's
ready to buy, that particular advertiser will be the one he will
patronize.
You can expand this business to include magnetic sign on the
sides of cars, saddle-back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I've
explained in this report, line up your "method of exposure,"
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this scenario: Someone suggests that the
owner should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very lucrative
business are set in motion.
As you consider this idea for a source of income, your first
decision will be whether to first line up the people willing to
"wear" the bumper stickers on their cars, or the business owners
who will want to advertise in this manner.
A good friend of ours started such a business several years ago,
and he found it easier to sell the business owner by telling him
that 100 to 200 people were all set and willing to wear his
bumper sticker advertisement, because such people were known to
be in the area.
All this boils down to a recommendation that you talk to your
friends, neighbors and co-workers first. Get as many of them as
you can to agree to "wear" a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won't have too many turndowns. One person we know runs an ad in
his weekly shopper newspaper, advertising the fact that he pays
money just for "wearing" a bumper sticker. And of course, don't
overlook the pulling power of all the bulletin boards in your
area.
This is an ideal business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV talk
shows. At first, you'll want as many people as possible to "wear"
bumper sticker ads. What you'll want to stress in any publicity
write-ups or media interviews is the fact that you've got the
"vehicles for exposure" lined up and organized so that any
potential advertiser needs only to give you a call, and you can
launch his advertising program immediately.
Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Generally, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.
So let's suppose you've got 100 people lined up to "wear" one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.
You should always charge on a "per-car" basis, i.e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
week, with 100 cars. This comes out to $500 per week, or $3,000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars "wearing" the bumper stickers, and you would end up with a
profit picture of $2,400 for those six weeks.
In the beginning, you should be the one calling potential
advertisers and doing all the selling. Once you've got your first
program organized and running smoothly, your next step is a
natural multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the street selling advertisers for you.
The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.
The selling "keys" to this kind of advertising are basically the
same as those enumerated for "word of mouth" advertising. You've
got people all over town spreading the word-talking about the
advertiser. And these people are saturating the area with the
advertiser's name and message wherever they go.
It's easy! It's simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.
One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson's Cafe-6th and Main-That's where I'm going-How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your -plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:
Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events
The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.
Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.
Remember also that advertising is a form of "brainwashing" and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they'll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he's
ready to buy, that particular advertiser will be the one he will
patronize.
You can expand this business to include magnetic sign on the
sides of cars, saddle-back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I've
explained in this report, line up your "method of exposure,"
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!
HOW TO START YOUR OWN BULLETIN BOARD ADVERTISING SERVICE
Believe it or not, bulletin boards actually work as a traffic
builders for any small business. They serve to enhance the
community relations image of a business, and the space required
to locate a bulletin board can be written off as a tax deduction
when listed as advertising or public relations expense.
People use these "business provided" bulletin boards to advertise
things they want to sell, home-based businesses, and whatever
they might want to trade for or buy. Then, they come back,
sometimes morning, noon and evening every day, to check them, or
to see who else has an announcement posted. Each time they come
into the business owner's store or shop, they may not feel
obligation to buy something, but of course the business owner has
another opportunity to sell them something.
Just about anybody can organize a route of bulletin boards;
charge the advertisers a small monthly fee; keep them up-to-date
and neat, (which will make the business owner happy) and make
some really easy money in the whole process.
The first step is to contact as many businesses in your area as
possible. Grocery stores, drugstores, barber shops, beauty
salons, service stations, quick print shops, rental shops, mobile
home parks, shopping centers, apartment complexes that have
foyers or recreation rooms-and the list goes on endlessly.
Sell them the idea of allowing you to install and maintain a
bulletin board service for them. Emphasize the community service,
the tax write-off,and the fact that you'll keep it neat. When you
get ten or more signed to allow you to install a bulletin board,
you're ready to start making your bulletin boards.
The best plan ( and of course the most economical) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount a 3/4
by 1 1/2 inch frame around the edge, and cover this frame with a
3 foot by 4 foot piece pf plastic. Mount the plastic with hinges
at the top and hasp at the bottom. On the back of the corkboard,
install a couple of hooks for hanging it, and you're ready to go.
Make up a sign-you can even type it out and use it as another
bulletin board announcement-something like this:
CITY WIDE BULLETIN BOARD SERVICES!
Your announcement or advertisement displayed here for only $5 per
month! For more information, call 123-4567.
Put your sign or announcement on each of your bulletin boards,
lock them up, and install them in all your locations. Ten such
signs with only 50 announcements per bulletin board should bring
you an easy $500 per month.
When you put an announcement from the same person up on more than
one board, charge them $5 per announcement on each bulletin
board. And one other thing: The date the "run of display" ends
should be marked on each announcement you put on each of your
bulletin boards.
In all likelihood, you'll have people waiting for space on your
bulletin boards. Keeping records should be very simple and easy.
Start with a loose leaf notebook, blank paper and a couple of
packages of 3 by 5 cards. In your notebook, write down the date,
the amount of money received and the number of announcements on
display, and the contract expiration date. On the 3 by 5 cards,
write name, address, phone number and expiration date of each
contract, and the location (s) of the bulletin boards (s) that
particular announcement is on. Arrange the cards in chronological
order according to expiration date, and file them in a storage
box.
Once you get rolling, you shouldn't have to service your bulletin
boards more than once a week, and as more people see the, more
businesses will want you to put one in their business location,
and more people will want to display announcement. Simple, easy
and a real money-maker for you.
This kind of business is what the newspapers like to write about,
and the TV stations like to carry as news of what the people in
their areas are doing as entrepreneurs. So take the feature
editors out to lunch, make friends with them, and push for al the
free publicity you can get.
That's the plan. It's simple, easy and depending upon the
population density of your area it could very well be the very
thing you've been looking for to supply you an extra income. It
demands little investment, not much of your time and no special
training or education. But, as with any business venture, it
takes ACTION on your part. You must get out there and set it up,
and work at making it a success for YOU! It's really up to you,
and we wish you success in it.
builders for any small business. They serve to enhance the
community relations image of a business, and the space required
to locate a bulletin board can be written off as a tax deduction
when listed as advertising or public relations expense.
People use these "business provided" bulletin boards to advertise
things they want to sell, home-based businesses, and whatever
they might want to trade for or buy. Then, they come back,
sometimes morning, noon and evening every day, to check them, or
to see who else has an announcement posted. Each time they come
into the business owner's store or shop, they may not feel
obligation to buy something, but of course the business owner has
another opportunity to sell them something.
Just about anybody can organize a route of bulletin boards;
charge the advertisers a small monthly fee; keep them up-to-date
and neat, (which will make the business owner happy) and make
some really easy money in the whole process.
The first step is to contact as many businesses in your area as
possible. Grocery stores, drugstores, barber shops, beauty
salons, service stations, quick print shops, rental shops, mobile
home parks, shopping centers, apartment complexes that have
foyers or recreation rooms-and the list goes on endlessly.
Sell them the idea of allowing you to install and maintain a
bulletin board service for them. Emphasize the community service,
the tax write-off,and the fact that you'll keep it neat. When you
get ten or more signed to allow you to install a bulletin board,
you're ready to start making your bulletin boards.
The best plan ( and of course the most economical) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount a 3/4
by 1 1/2 inch frame around the edge, and cover this frame with a
3 foot by 4 foot piece pf plastic. Mount the plastic with hinges
at the top and hasp at the bottom. On the back of the corkboard,
install a couple of hooks for hanging it, and you're ready to go.
Make up a sign-you can even type it out and use it as another
bulletin board announcement-something like this:
CITY WIDE BULLETIN BOARD SERVICES!
Your announcement or advertisement displayed here for only $5 per
month! For more information, call 123-4567.
Put your sign or announcement on each of your bulletin boards,
lock them up, and install them in all your locations. Ten such
signs with only 50 announcements per bulletin board should bring
you an easy $500 per month.
When you put an announcement from the same person up on more than
one board, charge them $5 per announcement on each bulletin
board. And one other thing: The date the "run of display" ends
should be marked on each announcement you put on each of your
bulletin boards.
In all likelihood, you'll have people waiting for space on your
bulletin boards. Keeping records should be very simple and easy.
Start with a loose leaf notebook, blank paper and a couple of
packages of 3 by 5 cards. In your notebook, write down the date,
the amount of money received and the number of announcements on
display, and the contract expiration date. On the 3 by 5 cards,
write name, address, phone number and expiration date of each
contract, and the location (s) of the bulletin boards (s) that
particular announcement is on. Arrange the cards in chronological
order according to expiration date, and file them in a storage
box.
Once you get rolling, you shouldn't have to service your bulletin
boards more than once a week, and as more people see the, more
businesses will want you to put one in their business location,
and more people will want to display announcement. Simple, easy
and a real money-maker for you.
This kind of business is what the newspapers like to write about,
and the TV stations like to carry as news of what the people in
their areas are doing as entrepreneurs. So take the feature
editors out to lunch, make friends with them, and push for al the
free publicity you can get.
That's the plan. It's simple, easy and depending upon the
population density of your area it could very well be the very
thing you've been looking for to supply you an extra income. It
demands little investment, not much of your time and no special
training or education. But, as with any business venture, it
takes ACTION on your part. You must get out there and set it up,
and work at making it a success for YOU! It's really up to you,
and we wish you success in it.
12.22.2009
HOW TO MAKE YOUR FORTUNE WITH SELF-IMPROVEMENT SEMINARS
Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.
In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get an commitment-at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known thru your area
newspapers or broadcast media, and or/ nationally known speakers
wiling to travel and operating thru speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.
In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get an commitment-at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known thru your area
newspapers or broadcast media, and or/ nationally known speakers
wiling to travel and operating thru speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.
HOW TO START A DATING AND ESCORT SERVICE #2
You should have at least two expensive looking picture scrapbooks
on the coffee table in your reception room. These you can fill
with portrait or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
beginning stages-so don't hesitate to gather pictures of various
relatives, friends who are not necessary located in your area--or
even visit a nearby campus and ask if you can take pictures of
some of the best looking men and women.
You will need to get a release signed by each one, and you simply explain that you are putting together a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.
After your prospective client has filled out the application, the
next step is a personal interview. Your office should be cozy and
comfortable, but business-like, and you should arrange for
uninterrupted time in complete privacy with each person.
You should use the interview to go over the application, answer
any questions, and close the membership sale. you also use this
interview as the basis of your estimate of the kind of person
most likely to match this client. Be empathetic with your
clients; you are going to meet people who are tired of the
"dating game" as it is usually played out in the singles bars and
unproductive groups they had joined before. You might get added
help in the area of interviewing by writing for advertising
material and brochures from similar services in other areas,
adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who's doing
what; job changing; who's travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature"girl and
guy of the month" with lots of pictures-"on the town", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an "all membership" party
about once every three months to introduce other members and
project a sense of "family" and belonging.
As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
"Personals" column of your area newspaper,should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: "Career woman, new to the area,seeking dates with
honest, fun-loving guys. Call Barbara 123-4567," or, "Young
recent divorcee ready to start dating again Call Linda at
234-5678."
And for attracting inquires from women: "Young business executive
wants to meet eligible ladies. Call Ron at 345-6789," or, "Active
and ambitious young man wants to meet wholesome, All-American
kind of girl. Call Brain at 456-7890."
At the time you have an ad this type running, you'll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to "get out of the rat
race" of the singles game by joining your organization. You'll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.
Your ads soliciting new members should tell readers you'll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to--build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. (It is generally easier to
just let things slide along--stay in the same old "lonesome rut"
than ask for help--and risk disappointment.)
You'll have to have a "planned explanation" when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright,inviting,but factual and brief-and DON'T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.
When you're ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend-to-friend
conversation. Have some interesting posters made up inviting
people to call asking about your good-looking, friendly, and
charming escorts for every occasion-dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area--anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to a
person who is outgoing, fun-loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people "get a
new start," or seeing more reserved ones "come out of their
shells." It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
on the coffee table in your reception room. These you can fill
with portrait or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
beginning stages-so don't hesitate to gather pictures of various
relatives, friends who are not necessary located in your area--or
even visit a nearby campus and ask if you can take pictures of
some of the best looking men and women.
You will need to get a release signed by each one, and you simply explain that you are putting together a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.
After your prospective client has filled out the application, the
next step is a personal interview. Your office should be cozy and
comfortable, but business-like, and you should arrange for
uninterrupted time in complete privacy with each person.
You should use the interview to go over the application, answer
any questions, and close the membership sale. you also use this
interview as the basis of your estimate of the kind of person
most likely to match this client. Be empathetic with your
clients; you are going to meet people who are tired of the
"dating game" as it is usually played out in the singles bars and
unproductive groups they had joined before. You might get added
help in the area of interviewing by writing for advertising
material and brochures from similar services in other areas,
adapting any techniques you like to your on interviewing process.
Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who's doing
what; job changing; who's travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature"girl and
guy of the month" with lots of pictures-"on the town", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an "all membership" party
about once every three months to introduce other members and
project a sense of "family" and belonging.
As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
"Personals" column of your area newspaper,should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: "Career woman, new to the area,seeking dates with
honest, fun-loving guys. Call Barbara 123-4567," or, "Young
recent divorcee ready to start dating again Call Linda at
234-5678."
And for attracting inquires from women: "Young business executive
wants to meet eligible ladies. Call Ron at 345-6789," or, "Active
and ambitious young man wants to meet wholesome, All-American
kind of girl. Call Brain at 456-7890."
At the time you have an ad this type running, you'll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to "get out of the rat
race" of the singles game by joining your organization. You'll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.
Your ads soliciting new members should tell readers you'll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to--build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. (It is generally easier to
just let things slide along--stay in the same old "lonesome rut"
than ask for help--and risk disappointment.)
You'll have to have a "planned explanation" when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright,inviting,but factual and brief-and DON'T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.
When you're ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend-to-friend
conversation. Have some interesting posters made up inviting
people to call asking about your good-looking, friendly, and
charming escorts for every occasion-dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area--anywhere else that travelers are likely to notice them.
Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.
You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.
This is a business that will provide pleasure and profit to a
person who is outgoing, fun-loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people "get a
new start," or seeing more reserved ones "come out of their
shells." It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.
HOW TO START A DATING AND ESCORT SERVICE #1
Starting and operating a successful Dating and Escort Service can
bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair- while still maintaining good
taste.
To get started, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four-page application works well.
This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a "personal file." your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be--giving a greater
aura of credibility to your business, and thus to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:
*** A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use intact, be sure to check some of the modern
women's magazines. And don't discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without actually involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.
*** Near the end of the application, you should include a short
paragraph pointing up the fact that your organization, in
addition to bringing people together as a dating service, also
provides an escort service for out-of-town visitors and local
non-members. You then pose the question: "Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum fee of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy."
*** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any responsibilities or
promises implied and/or not specifically stated within the
application.
The building in which your locate: for this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being"jivey"-one that would appeal
to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society
is"getting younger" and more vigorous,"still interested in
life"more than in years past. In other words, the section where
you locate should reflect a modern attitude, but with solid
values.
The reception area of your office should be large and comfortable
with as expensive a look as you can manage. Your receptionist is
very important-very. She should be attractive, with a vivacious
and outgoing personality. She should be able to quickly put your
prospective clients at ease, and generally make them feel that
belonging to your group is going to be the beginning of happier
times, fun, and lasting friendships.
bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair- while still maintaining good
taste.
To get started, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four-page application works well.
This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a "personal file." your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be--giving a greater
aura of credibility to your business, and thus to prospective
clients.
In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:
*** A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use intact, be sure to check some of the modern
women's magazines. And don't discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without actually involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.
*** Near the end of the application, you should include a short
paragraph pointing up the fact that your organization, in
addition to bringing people together as a dating service, also
provides an escort service for out-of-town visitors and local
non-members. You then pose the question: "Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum fee of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy."
*** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any responsibilities or
promises implied and/or not specifically stated within the
application.
The building in which your locate: for this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being"jivey"-one that would appeal
to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society
is"getting younger" and more vigorous,"still interested in
life"more than in years past. In other words, the section where
you locate should reflect a modern attitude, but with solid
values.
The reception area of your office should be large and comfortable
with as expensive a look as you can manage. Your receptionist is
very important-very. She should be attractive, with a vivacious
and outgoing personality. She should be able to quickly put your
prospective clients at ease, and generally make them feel that
belonging to your group is going to be the beginning of happier
times, fun, and lasting friendships.
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