Affan's Blog

Privacy Policy

2012-02-12T18:03:00.000-08:00

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HOW TO MAKE IT BIG WITH A USED BOOK STORE (page #3)

2010-01-03T22:58:00.000-08:00

Building and maintaining your inventory, while continuing to
rapidly turn that inventory over, can be handled in a number of
different ways. It's not a good idea for you to exchange two or
three of your customer's books for one of yours. There's always a
variance in price, plus you may not want the type of books your
customer is offering to trade.

The most feasible plan seems to be to give the customer a "credit
chit" for each book you buy from him. Simply
have a supply of business cards promoting your store, printed at
your local quick print shop. On the back of the card, have them
print something along these lines:

"The bearer of this card is entitled to _______________ cents
credit on 50% of the listed price of any book at Ye Olden Book
Store/s/ Your Signature."

Then when someone brings in a couple of books to sell, you pay
him in credit chits, marking in the amount and signing your name
on the card. An easier way might be to have your signature
printed on the cards when you order them you or your clerk would
simply fill in the credit amount, and emboss the card with a
notary-type embosser.

Usually, you allow 20 to 25 cents for mint condition paperbacks,
and about one quarter of your selling price for hardbacks. Always
make sure the customer understands that regardless of how many
'credit chits" he has, the credit chits can only pay for half the
purchase price. This of course, is to protect your cash-flow
problems, and your income of "hard money."

Many used book stores add to their income potential by adding
tape cassette lending libraries. These are a real money makers
with a kind of service tat lends out "books on tape" and special
learning programs where portions of the rental fee applies to the
purchase of the original tape cassette.

A great many used book stores add to their income by running mail
order book selling operations in addition to the retail business.
This is a natural, either for a retail operator wanting to expand
his market or a mail order operator wanting to increase his
income.

TYPICAL USED BOOK STORE START-UP COSTS....

1,000 TO 1,500 SQUARE FOOT STORE

RENT (1st and Last month's)..........$1,000 to $2,000

UTILITY & PHONE DEPOSITS.............$50 TO 300

INSURANCE (1st Quarter Payment).......$100 TO 200

LICENSES & PERMITS...................$50 to 250

INVENTORY............................$2,500 to 5,000

SHELVING & REMODELING................$2,000 TO 5,000

MISC (Decorating, checkout counter
cash register, supplies........$1,000 to 1,500

LEGAL & ACCOUNTING...................$600 TO 1,200

ADVERTISING & SIGNS...................$1,000 TO 3,500
__________________

TOTAL................................$8,250 TO 18,950

OPERATING CAPITAL....................$5,OOO TO 12,000

Entrepreneur should have enough operating capital in reserve to
not only keep the store operating for the first year, without
counting on anticipated profit, but also enough for unseen
emergencies without having to count upon income from the store to
see him through.

TYPICAL USED BOOK STORE MONTHLY OPERATING COSTS...

PAYROLL.............................$1,500 to $2,500

OWNER/OPERATOR SALARY...............$1,000 to $2,000

RENT/LEASE..........................$ 600 to $1,000

ADVERTISING........................$ 500 to $ 1,000

DEPRECIATION........................$ 100 to 150

UTILITIES & PHONE...................$ 150 to 300

PRINTING & STATIONERY................$ 100 to 200

SHIPPING COSTS......................$ 100 to 150

INSURANCE...........................$ 50 to 100

MAINTENANCE.........................$ 50 to 100

MISCELLANEOUS.......................& 100 to 150
____________________

TOTAL...............................$4,200 TO 7,650

OPERATING COSTS.....................$4,200 TO 7,650

ANTICIPATED SALES...................$5,000 TO 8,500

NET PROFIT BEFORE TAXES.............$ 800 TO 850

PRO FORMA ANNUAL INCOME (B/T).......$9,600 to 3,000

A word of caution: Though you must project an open, COMFORTABLE
invitation to browsers and would-be book buyers, you MUST also
inconspicuously guard against shoplifters and outright thieves.
The best is to place mirrors strategically throughout the store
so you can see your customers from the checkout desk at all
times. Your smaller and more expensive books should be kept up
front SO that you can see them and what your customers are doing
with them, without seeming to be guarding them. There are a
number of theft prevention gadgets and devices available, but
even more important is alert hired help that can keep an eye on
the customers without making them feel they're being watched.

The risks of starting a used book store are high for the dreamer
unaware that it's just another retail business and should be
handled as such. Well organized and intelligently-operated used
book stores are very stable, and they provide a very comfortable
income for the owner-operator willing to persist thru the
start-up period.

This can be the kind of business you've always dreamed of owning,
but you'll have to have the patience to let it grow and the
perseverance to see it thru to its ultimate success. With these
thoughts in mind, I say reach for the sky and may the angels of
paradise always be smiling upon you with endless good fortune!

article from Try Autoresponders

HOW TO MAKE IT BIG WITH A USED BOOK STORE (page #2)

2010-01-03T22:55:00.000-08:00

The next thing is to build or buy half shelves, tables and
revolving racks for other or more books. The half shelves about
4 feet wide by 4 feet high and similar to book cases in your
home should be located at right angles to your wall shelves, and
in the rear of your store. The tables should be about 3 feet wide
by 4 feet long, and about 30 inches high. These also should be
located at right angles to your wall shelves, but closer to the
front of your store. A revolving wire rack, to hold currently
popular or specially featured books, and located at the front of
your store, will be a special extra merchandising effort that'll
really pay off in sales of your books.

In locating your half shelves and tables down the middle of your
store, stagger them one 3 feet from the wall shelves, the next
one 6 feet out, then 4 feet and so on. This will allow people to
be "seen" in your store; cut down on the appearance of a formal
or military layout, and project a more casual atmosphere for
browsing and this is precisely what you want. This kind of
arrangement will cost you some space, but it will be worth it
with increased traffic.

Another merchandising idea that works very well is a couple of
revolving wire racks on wheels...These you push outside and
position near the entrance to your store. You can feature popular
paperbacks, and a few oversize hard cover books with bright,
flashy colors in these racks.

Your store hours should match those of your neigbors...In fact,
you cold "jump off to a quick start," by opening a half hour
earlier than your neighbors. Use his opening half hour to take
care of paperwork, and get yourself organized for the day. When
the early shoppers see you're open early, they'll begin coming
into your store to "browse and kill time" while they wait for the
other stores to open.

If you cannot be there to "open the store," then hire part time
help. The best arrangement is house wives or college students in
4 hour shifts at the minimum wage.

First off, write out a list of duties you want each clerk to
perform while he's on shift. In addition to taking care of sales
transactions, you might want him to do some stocking, dusting,
cleaning, sorting and prcing..Regardless, you'll have fewer
problems and enjoy bigger profits if you formally write these
"shift duties" out, and post them as job requirements, and
explain them when you interview for hired help.

Look for, and try to hire only book lovers who are personable,
outgoing, and have some sort of business aptitude. You the train
these people in all phases of your operation, with the thought in
mind that they will run the store in your absence, and eventually
be your store manager. the best way to find such people is by
talking with your customers, observing which might be willing to
work for you, and which of them might best fulfill your needs.

You'll need a outside sign for your store- preferably one that
hangs right angles to the flow of traffic in front of your store.

Many successful used book stores utilize hand-carved wooden
signs, while others display painted signs with calligraphic
lettering. By all means, spend the extra hundred dollars or so to
have spotlights installed on your store front, focusing on your
store signs. Backlit plastic signs just don't create the
comfortable image necessary for the success of a good used book
store

Newspaper and/ or broadcast advertising will be much more
expensive than it's worth. Your best bet is to create a
comfortable feeling and open invitation for browsers, price your
stock fairly, concentrate on personal service, and let
word-of-mouth advertising and time do the rest.

Even so, you should run an ad in the yellow pages. perhaps and ad
in the college paper, and from time to time, special sales ads in
your local shopping papers. Inexpensive flyers inviting people in
to exchange books, or to just browse, can be printed at your
local quick print shop and handed out or placed under the
windshields of cars in the larger shopping center parking lots.
Advertising, and special sales during holiday periods such as
Christmas, Mother's Day and Father's Day are generally quite
effective in bringing new customers into your store.

Most used book store entrepreneurs use their own book collections
as start-up inventory base. In addition, talk to as many
neighbors, friends and relatives as possible for the donation of
books. Then start making the rounds of all the garage sales and
flea markets. You should have at least 10,000 books in stock when
you open for business- and that's a lot of books. Search for
books to sell-those you can buy for 25 cents or less in all
thrift shops, Goodwill stores and Salvation Army outlets. Church
bazaars and estate sales also sometimes provide you with almost
"complete" libraries.

You might place a small ad in your newspaper announcing that
you're looking for good used books to buy. Generally, you
evaluate a book according to the price you think you can get it
for in your store. Then you subtract two thirds of that total,
and offer that as your " buying" price. Always separate the books
you feel certain you can sell from those you aren't sure about.

It's going to take awhile for you to become proficient as a book
buyer, but with practice and some experience, you'll quickly
develop the "intuition" you need to realize a profit on every
book you buy. Always flip thru the pages of each individual book,
and be sure of its condition before you quote a price. In many
instances you'll also find that out of a box of 25 books, you're
only interested in buying 10...The seller will generally be
wanting to get rid of his books, now...And for a couple of
dollars more than your "bid price" on the 10 books you want,
he'll let you have all 25 of them..This is like a windfall to you
because you can always use the "unwanted" books as leader items
or extras to generate traffic during two-for-one sales; all books
on a certain table for just a nickel each; or your choice of free
books for everyone coming in to browse on certain days..

You should carry hardcover as well as paperback books. Pay no
more than 25% of new price for a mint condition hardcover book,
and buy only those you are certain can be sold in your store. pay
no more than 10% of the new price for a mint condition used
paperback, and steer clear of the hard-core sexually oriented
books.

Visit the libraries and book stores in your area. Observe what
people are interested in reading and what they're checking out or
buying. Stock your store with these kinds of books.
below is a listing of the kinds or types of books you should
consider stocking in your used books store:

BUSINESS BOOKS: These should include books on leadership, career
advancement, time management and people management.

HOW-TO BOOKS: These should include all the self-help and
self-improvement manuals you can find mail order, auto repair,
carpentry, metalwork, home building, gardening, and business
start-up.

COOK BOOKS: You'll probably be surprised at how many people buy
books relating to the culinary arts. A well stocked cookbook
section will mean definite profits for you. Forget about books on
dieting, home economics, and etiquette these just don't do well
in used book stores.

SPECIAL INTEREST BOOKS: Watch and listen to the people of your
area...Be on the lookout for people into World War, history,
aviation, sports perfection, movies and just plain old book
collectors...

PAPERBACKS: Women's romance, science fiction, mysteries, and
historical novels are all good movers currently enjoying an
upsurge in popularity and sales. These will be the "best movers"
in your inventory, so develop good sources of supply, and price
them for fast sales.

article from Try Autoresponders

HOW TO MAKE IT BIG WITH A USED BOOK STORE (page #1)

2010-01-03T22:53:00.000-08:00

Operating a used book store is a lot like owning a recycling
center-not too glamourous until you take a look at the owner's
bank account.

This is an ideal "absentee-owner" type of business, or a small
investment type business for someone to start while holding down
a regular, full time job. The type of person "best-suited" to
running a successful used book store, is a man or woman who loves
to read, has collected books over the years and enjoys
associating with people of similar interests.

Start-up risks average high, with the average time period needed
to become firmly established, about 3 years. After that "becoming
established" stage however, you should be able to enjoy ownership
of a business without extreme market fluctuations, plus an income
close to $50,000 per year or more.

Ideally, a used book store will need a market population of at
least 50,000 persons to support it. Try to locate your store in a
"high traffic" area, as near as possible to a college or
university campus. Something to bear in mind is the shopping
habits of the average used book buyer: First, he is a browser. He
notices your shop, drops in and begins looking around to see what
kind of books you have available. If he spots something that
really interests him, he'll probably buy then and there. If not,
and provided you've made him feel comfortable this first time in
your store, he'll be back-dropping in to browse whenever he's in
the area.

Shopping Malls are an excellent locations for book stores.
Locations near other, or "new" books stores are also very good-
if the buyer doesn't find what he wants in the "other" book
stores, he'll check your store. Grocery store shopping centers
are generally poor locations for book stores of any kind.

It's important that there be a lot of casual strollers in your
location area, and that you encourage these people to drop in,
and browse around.

If you want the entire front of your store to be a show
window...take pains to arrange your window display in an
uncluttered manner, showing the kinds of books you
have...However, a window display is not really necessary...more
important is a window for the passers-by to see into your
store...At any rate, if you do go with a window display, keep it
low-never more than 36 inches high leaving a lot of room for the
people passing to see in youe store, and notice the people
browsing thru your books. We know of one successful operator who
had members of his family, relatives and friends, purposely
"browsing" thru his store, just to project that kind of image for
the store.

Once you have your store location selected, paint the entire
interior in a dark, warm color, such as mahogany. Install a
lighter shade of indoor/outdoor carpet throughout. The lighting
should be indirect, and somewhat subdued to give the store a warm
feeling.

Locate your checkout counter parallel to one of the side
walls...You don't want it blocking or guarding the easy entry or
exit from your store. You want your customers to feel comfortable
just visiting your store. in other words, do everything you can
to encourage the browser,because it's proven time and time gain
that the browsers are the book buyers. Allow the people to come
and do generally as they please;to pick up thumb thru the books
that interest them; to read them and "fall in love" with them.
These will be your real book buyers.

Your book shelves should run along each side wall, and across the
back of the store. Don't build them more than six feet high.
Partition these shelves into sections about four feet wide, and
at the top of each section, place a sign
indicating the general subject matter of the books to be found
in that section.

Paper the walls of your store, from the top of your book shelves
to the ceiling with posters colorful and descriptive travel
posters, broadway show billboards, concert posters and full color
dust jackets from books that are perennially popular.

article from Try Autoresponders

THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS ( two )

2010-01-01T16:10:00.000-08:00

On the same line, but on the right hand side of the page, and in
all capital letters, write the words, FOR FURTHER INFORMATION:
Underline this, and immediately below, but not in all capital
letters, type your name - your phone number - and your address...

Skip a couple of spaces, then in all capital letters - centered
between the margins - type a story headline, and underline it...
Skip a couple of spaces, and from the left hand margin, all in
capital letters, type the words, FOR IMMEDIATE RELEASE: From
there on, it's the news or publicity story itself.

You can write the headline before the story, and then a story to
fit the headline - or the story before the headline, and then a
headline to fit the story - either way, it's basically the same
as writing a space ad or a sales letter... You attract attention
and interest with the headline and fill in the details with your
story.

Here's an example of the headlines we use on publicity blurbs
for MONEY MAKING MAGIC:

HELP IN MAKING ENDS MEET

NEW PUBLICATION FOR EXTRA INCOME SEEKERS

Notice how we continue to sell or involve the editor - His
readers are always looking for better ways to make ends meet,
and he's specifically interested as to what our promise
involves... He wants his readers to "think well" of him for
enlightening them with this source of help, so he reads into the
story to find out who, what and how...

Suffice it to say that your headline, and the story you present
to the editor, must sell him on the benefits of your product or
service to his readers. Unless it specifically does this, he'll
not use it. You must sell the first person receiving your
materials. Keep this fact uppermost in your mind as you write
it. The person you send your press or publicity release to,
must quickly see and understand how your product or service will
benefit his readers - thereby making him a hero to them - and he
must be assured it will do what you promise in your headline.

Come right to the point and say your product is lower in price,
more convenient to use or in what way your product or service is
useful to the people in general. It's also a good idea to
include a complimentary sample of your product or an opportunity
for him to sample your services.

Remember, the editors receiving your information are fully aware
of your purposes - Free Advertising! They are not in the least
interested in you or your credentials - If you've sold them on
the benefits of your business to their readers, and they want
background details, they'll call you. That's why you list your
telephone number and address...

These people are busy people. They have not got the time nor
the interest in reading about your trials and tribulations or
plans for the future. They want only "a flag" that alerts them
to something new and of probable real interest to their readers.

Sell the editor first. Convince him that you've found the
better mousetrap. Show him that your product or service - that
your business - fills a need and/or will interest a large
segment of his readers, his viewers or listeners.

When an editor uses your publicity release, always follow-up
with a short thank you note. Never, but never send a publicity
release to an editor and then call or write demanding to know
why he didn't use it, use it as you wrote it, or only gave you a
quick mention. Do this once, and that particular media will
"round-file" any further material received from you, unopened!
If your first effort is not used, then you should review the
story itself; perhaps write it from a different angle; make
sure you're sending it to the proper person - and try again!

As stated earlier, these people are busy, with hundreds of
publicity releases passing across their desks every day - They
only have so much space or time - therefore, your material has
to stand out and in some way, fit with the information they -
the editors - want to pass along to their readers, viewers or
listeners. Regardless of your business, product, or service,
you must build your press release - write it - around that
particular angle or feature that makes it beneficial or interest
to the readers, viewer or listeners of the media you want to run
your press release. Without this special ingredient, you're
lost before you begin!

The timing of your press release is always important. Try to
associate your press release with current events in the news. A
story on job lay-offs and increased unemployment carried in the
newspapers, on TV and radio would prompt us to get a publicity
release out to all the media on the help and opportunity offered
by MONEY MAKING MAGIC! Say there's a deluge of chain letters
and pyramid schemes making the round - the media picks up on it
and attempts to warn the people to beware... Within 5 days, we
would get a publicity release out, explaining the availability
of our report on chain letters and pyramid schemes - a report
that explains everything from A to Z - who're the winners and
who're the real losers.

There's another kind of timing also to keep in mind...
Publication deadlines... For best results, always try to time it
so your material reaches the editor in time for the Sunday
paper. This is because that's when the papers have their
greatest circulation; the most space is available; and the
people, the most time to read the paper.

For articles you'd like to appear in the Sunday paper, you'll
generally have to get your release in at least nine days prior
to the date of publication. If you're in doubt, call and ask
about the deadline date.

IN SUMMARY:

Choose the media most likely to carry your press release.
Select those that carry similar write-ups on a regular basis.

Always use a cover letter of some kind. It pays to call ahead
to find out the name of the person you should be sending your
press release to.

Use the proper press release form, complete with a headline that
will interest the man deciding whether or not to use your item.

Be sure your press release is letter perfect - no typo's or
misspelled words - and don't photo-copy - always have each
letter or press release individually typed or printed.

When your item is used, send a thank you note or call the editor
on the phone and thank him for using your press release.

Never, but never call or write an editor demanding to know why
he didn't use your press release, why he had it rewritten or cut
it short - just try, and try again!

THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS ( one )

2010-01-01T16:06:00.002-08:00

Product publicity is the "secret pathway" to business success
everyone wants. In simple terms, product publicity is a kind of
advertising that costs you nothing, yet brings in the orders for
you.

Regardless of what kind of business you are operating, you
should want, and strive for, as much publicity for your business
and your products or services, as possible. After all, it's
"free advertising" that is essential to the growth of your
business. However, your publicity efforts should be well
thought out, and pre-planned for maximum results.

The first, and basic form of obtaining publicity is through what
is known as the press or news release. This is generally a one
page story about your business, your product/service or an
event/happening related to your business that is about to, or
has recently occurred. These publicity stories are generally
"shot-gunned" to all the various media: local newspapers, radio
and TV, and trade publications.

Problem number one is getting the people to whom you've sent
these publicity stories, to use them - publish or broadcast
them. And this leads us back to the "right way " of writing
them and sending them in.

In every case, send a short cover letter addressed to the person
you want your material to be considered by... This means that
you send your story to the city editor of the newspapers; the
news directors of the radio and TV stations; and the managing
editors of the various trade publications. It will do you no
good what-so-ever, to send your material to the advertising,
circulation or business managers - describing how you're a
long-time advertiser, subscriber or listener. The most
important thing is that you make contact with the person who has
the final say as to what is to be published or broadcast, and at
the bottom line - this person's use of your material will
somehow make him a "hero" to his or her readers, viewers or listeners.

The cover letter should be a short note. Go to a paper supplier
- tell him you want a hundred or so sheets of good bond paper -
8 1/2 by 11" preferably in a pastel color such as blue or ivory
- and that you want this paper cut into quarters, giving you a
grand total fo 400 sheets of note paper. "From the desk of..."
note sheets are too elaborate until the people you're contacting
get to know you - first time around, and until they use your
material, don't use these semi-formal note sheets...

On this note sheet, begin with the date across the top - skip a
couple of spaces and then quickly tell the recipient of the
note: the attached material is new and should be of real
interest to his readers, viewers or listeners. We advise our
dealers and distributors of MONEY MAKING MAGIC - our regular
publication for serious wealth builders and extra income seekers
- to send the following note to the editors and news directors
of the media in their areas:

"Here's something that 's new, and for a change, truly helpful,
to people trying to cope with inflation - the soaring costs of
living - and those engaged in building extra income businesses
of their own. Should be of real value - interest - to your
readers. Please take a look - any questions, or if you need
more info, give me a call at: (503) 666-5824..." Then, of
course, you skip about four spaces, type your name, your
business name, and your address - sign your name above where
you've typed it, and staple this note in the upper right hand
corner of your news release. This note should be typed and
double-spaced.

So now, you've got a cover letter, and you know who to send it
to... We type up one such note, and take it to a near-by
quick-print shop. They xerox the note 4 times, past these
4-copies onto one sheet of paper, print 50 to 100 copies, and
cut the paper into individual notes, all for less that $10... Do
not try to save money by photo-copying or xeroxing - a
photo-copy is a photo-copy is a photo-copy, and will not do the
job for you...

Now you need the actual publicity release, which also must be
"properly" written if you expect it to be used by the media.
Above all else, there's a proper form or style to use, plus the
fact that it must be typed, double-spaced, and short - about a
half page in total length.

About an inch from the top of the paper, with an inch and a half
margin on each side of the paper; from the left hand margin,
type in all capital letters: PRESS RELEASE: Then, underline
these words. Immediately following the colon, but not in all
capital letters, put in the date. Always set the date forward
by at least one day after the day you intend to mail the release.

HOW TO PREPARE A BUSINESS PLAN THAT GUARANTEES BIG PROFITS ( #3 )

2009-12-30T04:17:00.000-08:00

The chapter on management should be an elaboration on the
people operating the business. Those people that actually run the
business, their job, titles, duties, responsibilities and
background resume's. It's important that you "paint" a strong
picture of your top management people because the people coming
to work for you or investing in your business, will be "investing
in these people" as much as your product ideas. Individual
tenacity, mature judgement under fire, and innovative
problem-solving have "won over" more people than all the AAA
Credit Ratings and astronomical sales figures put together.

People becoming involved with any new venture want to know that
the person in charge-the guy running the business knows what
he's doing, will not lose his cool when problems arise, and has
what it takes to make money for all of them> After showing the
"muscle" of this person, go on to outline the other key positions
within your business; who the persons are you've selected to
handle those jobs and the sources as well as availability of any
help you might need.

If you've been in business of any kind scale, the next chapter
is a picture of your financial status-a review of your operating
costs and income from the business to date. Generally, this is a
listing of your profit & loss statements for the six months, plus
copies of your business income tax records for each of the
previous three years the business has been an entity.

The chapter on the explanation of your plans for the future
growth of your business is just that-an explanation of how you
plan to keep your business growing-a detailed guide of what
you're going to do, and how you're going to increase your
profits. These plans should show your goals for the coming year,
two years, and three years. By breaking your objectives down into
annual milestones, your plan will be accepted as more realistic
and be more understandable as a part of your ultimate success.

Following this explanation, you'll need to itemize the
projected cost and income figures of your three year plan. I'll
take a lot of research, an undoubtedly a good deal of erasing,
but it's very important that you list these figures based upon
thorough investigation. You may have to adjust some of your plans
downward, but once you've got these two chapters on paper, your
whole business plan will fall into line and begin to make sense.
You'll have a precise "map" of where you're headed, how much it's
going to cost, when you can expect to start making money, and how
much.

Now that you know where you're going, how much it's going to
cost and how long it's going to be before you begin to recoup
your investment, you're ready to talk about how and where you're
going to get the money to finance your journey. Unless you're
independently wealthy, you'll want to use this chapter to list
the possibilities and alternatives.

Make a list of friends you can approach, and perhaps induce to
put up some money as silent partners. Make a list of those people
you might be able to sell as stockholders in your company-in
many cases you can sell up to $300,000 worth of stock on a
"private issue" basis without filing papers with the Securities
and Exchange Commission. Check with a corporate or tax attorney
in your area for more details. Make a list of relatives and
friends that might help you with an outright loan to furnish
money for the development of your business.

Then search out and make a list of venture capital
organizations. Visit the Small Business Administration office in
your area-pick up the loan application papers they have-read
them, study them, and even fill them out on a preliminary
basis-and finally, check the costs, determine which business
publications would be best to advertise in, if you were to
advertise for a partner or investor, and write an ad you'd want
to use if you did decide to advertise for monetary help.

With listing of all the options available to your needs, all
that's left is the arranging of these options in the order you
would want to use them when the time come to ask for money. When
you're researching these money sources, you'll save time by
noting the "contact" deal with when you want money, and whenever
possible, by developing a working relationship with these people.

If your documentation section, you should have a credit report
on yourself. Use the Yellow Pages or check at the credit
department in your bank for the nearest credit reporting office.
When you get your credit report, look it over and take whatever
steps are necessary to eliminate any negative comments. Once
these have been taken care of, ask for a revised copy of your
report and include a copy of that in your business plan.

If you own any patents or copyrights, include copies of these.
Any licenses to use someone else's patent or copyright should
also be included. If you own the distribution, wholesale or
exclusive sales rights to a product, include copies of this
documentation. You should also include copies of any leases,
special agreements or other legal papers that might be pertinent
to your business.

In conclusion, write out a brief, overall summary of your
business- when the business was started, the purpose of the
business, what makes your business different, how you're going to
gain a profitable share of the market, and your expected success
during the coming 5 years..

The last page of your business plan is a "courtesy page"
listing the names, addresses and phone numbers of personal and
business references-persons who have known you closely for the
past five years or longer-and companies or firms you've had
business or credit dealings with during the past five years.

And, that's it-your complete business plan. Before you send it
out for formal typing, read it over once a day for a week or ten
days. Take care of any changes or corrections, and then have it
reviewed by an attorney and then, an accountant. It would also be
a good idea to have it reviewed by a business consultant serving
the business community to which your business will be related.
After these reviews, and any last-minute changes you want to
make, I'll be ready for formal typing.

Hire a professional typist to type the entire plan on ordinary
white bond paper. Make sure you proof-read it against the
original. Check for any corrections and typographical
errors-then one more time-read it through for clarity and the
perfection you want of it.

Now you're ready to have it printed and published for whatever
use you have planned for it-distribution amongst your partners
or stockholders as the business plan for putting together a
winning financial proposal, or as a business operating manual.

Take it to a quality printer in your area, and have three
copies printed. Don't settle for photo-copying..Have it printed!

Photo-copying leaves a slight film on the paper, and will
detract from the overall professionalism of your business plan,
when presented to someone you're trying to impress. So, after
going to all this work to put together properly, go all the way
and have it duplicated properly.

Next, stop by a stationery store, variety store or even a dime
store, and pick up an ordinary, inexpensive bind-in theme cover
for each copy of your business plan. Have the holes punched in
the pages of your business report to fit these binders and then
slip each copy into a binder of its own.

Now, you can relax, take a break and feel good about
yourself..You have a complete and detailed business plan with
which to operate a successful business of your own. A plan you
can use as a basis for any financing proposal you may want to
submit..And a precise road-map for the attainment of real
success...

Congratulations, and my best wishes for the complete
fulfillment of all your dreams of success!!!

HOW TO PREPARE A BUSINESS PLAN THAT GUARANTEES BIG PROFITS ( #2 )

2009-12-30T04:15:00.000-08:00

On the very first page, which is the title page, put down the
name of your business-ABC ACTION-with your business address
underneath. Now, skip a couple of lines, and write it all in
capital letters: PRINCIPAL OWNER-followed by your name if you're
the principal owner. On your finished report, you would want to
center this information on the page, with the words "principal
owner" off-set to the left about five spaces.

Examples: ABC ACTION
1234 SW 5th Ave.
Anywhere, USA 00000

PRINCIPAL OWNER: Your Name

That's all you'll have on this page except the page number -1-

Following your title page is the page for your statement
purpose. This should be a simple statement of your primary
business function, such as: We are a service business engaged in
the business of selling business success manuals and other
information by mail.

The title of the page should be in all capital letters across
the top of the page, centered on your final draft-skip a few
lines and write the statement of purpose. This should be direct,
clear and short-never more than (2) sentences in length.

Then you should skip a few lines, and from the left hand margin
of the paper, write out a sub-heading in all capital letters,
such as: EXPLANATION OF PURPOSE.

From, and within this sub-heading you can briefly explain your
statement of purpose, such as: Our surveys have found most
entrepreneurs to be "sadly" lacking in basic information that
will enable them to achieve success. This market is estimated at
more than a 100 million persons, with at least half of these
people actively "searching" for sources that provide the kind of
information they want, and need.

With our business, advertising and publishing experience, it is
our goal to capture at least half of this market of information
seekers, with our publication. MONEY MAKING MAGIC! Our market
research indicates we can achieve this goal and realize a profit
of $1,000,000 per year within the next 5 years...

The above example is generally the way you should write your
"explanation of purpose," and in subtle definition, why you need
an explanation. Point to remember: Keep it short. Very few
business purpose explanations justify more than a half page long.

Next comes your table of contents page. Don't really worry
about this until you've got the entire plan completed and ready
for final typing. It's a good idea though, to list the subject
(chapter titles) as I have, and then check off each one as you
complete that part of your plan.

By having a list of the points you want to cover, you'll also
be able to skip around and work on each phase of your business
plan as an idea or the interest in organizing that particular
phase, stimulates you. In other words, you won't have to make
your thinking or your planning conform to the chronological order
of the "chapters" of your business plan-another reason for the
loose leaf notebook.

In describing your business, it's best to begin where your
statement purpose leaves off. Describe your product, the
production process, who has responsibility for what, and most
importantly, what makes your product or service unique-what
gives it an edge in your market. You can briefly summarize your
business beginnings, present position and potential for future
success, as well.

Next, describe the buyers you're trying to reach-why they need
and want or will buy your product-and the results of any tests
or surveys you may have conducted. Once you've defined your
market, go on to explain how you intend to reach that market-how
you'll these prospects to your product or service and induce them
to buy. You might want to break this chapter down into sections
such as..publicity and promotions, advertising plans, direct
sales force, and dealer/distributor programs. Each section would
then be an outline of your plans and policies.

Moving into the next chapter on competition, identify who your
competitors are-their weakness and strong points-explain how
you intend to capitalize on those weaknesses and match or better
the strong points. Talk to as many of your "indirect" competitors
as possible-those operating in different cities and states.

One of the easiest ways of gathering a lot of useful
information about your competitors is by developing a series of
survey questions and sending these questionnaires out to each of
them. Later on, you might want to compile the answers to these
questionnaires into some form of directory or report on this type
of business.

It's also advisable to contact the trade associations and
publications serving your proposed type of business. For
information on trade associations and specific trade
publications, visit your public library, and after explaining
what you want ask for the librarian's help.

HOW TO PREPARE A BUSINESS PLAN THAT GUARANTEES BIG PROFITS ( #1 )

2009-12-30T04:11:00.000-08:00

Success in business comes as a result of planning. You have to
have a detailed, written plan that shows what the ultimate goal
is, the reason for the goal, and each milestone that must be
passed in order to reach your goal.

A business plan is written definition of, and operational plan
for achieving your goal. You need a complete but
success tool in order to define your basic product, income
objectives and specific operating procedures. YOU HAVE TO HAVE A
BUSINESS PLAN to attract investors, obtain financing and hold
onto the confidence of your creditors, particularly in times of
cash flow shortages-in this instance, the amount of money you
have on hand compared with the expenses that must be met.

Aside from an overall directional policy for the production,
sales effort and profit goals of your product-your basic "travel
guide" to business success-the most important purpose your
business plan will serve, will be the basis or foundation of any
financial proposals you submit. Many entrepreneurs are under the
mistaken impression that a business plan is the same as a
financial proposal, or that a financial proposal constitutes a
business plan. This is just a misunderstanding of the uses of
these two separate and different business success aids.

The business plan is a long range "map" to guide your business
to the goal you've set for it. The plan details the what, why,
where, how and when, of your business-the success planning of
your company.

Your financial proposal is a request for money based upon your
business plan-your business history and objectives.

Understand the differences. They are closely related, but they
are not interchangeable.

Writing and putting together a "winning" business plan takes
study, research and time, so don't try to do it all in just one
or two days.

The easiest way to start with a loose leaf notebook, plenty of
paper, pencils, pencil sharpener, and several erasers. Once you
get your mind "in gear" and begin thinking about your business
plan, "10,000 thoughts and ideas per minute" will begin racing
thru your mind...So, it's a good idea when you aren't actually
working on your business plan, to carry a pocket notebook and jot
down those business ideas as they come to you-ideas for sales
promotion, recruiting distributors, and any other thoughts on how
to operate and/or build your business.

Later, when you're actually working on your business plan, you
can take out this "idea notebook" evaluate your ideas, rework
them, refine them, and integrate them into the overall "big
picture" of your business plan.

The best business plans for even the smallest businesses run 25
to 30 pages or more, so you'll need to "title" each page and
arrange the different aspects of your business plan into
"chapters." The format should pretty much run as follows:

Title Page
Statement of Purpose
Table of Contents
Business Description
Market Analysis
Competition
Business Location
Management
Current Financial Records
Explanation of Plans For Growth
Projected Profit & Loss/Operating Figures
Explanation of Financing for Growth
Documentation
Summary of Business & Outlook for The Future
Listing of Business & personal References

This is a logical organization of the information every
business plan should cover. I'll explain each of these chapters
titles in greater detail, but first, let me elaborate upon the
reasons for proper organization of your business plan.

Having a set of "questions to answer" about your business
forces you to take an objective and critical look at your ideas.
Putting it all down on paper allows you to change, erase and
refine everything to function in the manner of a smoothly oiled
machine. You'll be able to spot weakness and strengthen them
before they develop into major problems. Overall, you'll be
developing an operating manual for your business-a valuable tool
which will keep your business on track, and guide you in the
profitable management of your business.

Because it's your idea, and your business, it's very important
that YOU do the planning. This is YOUR business plan, so YOU
develop it, and put it all down on paper just the way YOU want it
to read. Seek out the advice of other people; talk with, listen
to, and observe, other people running similar businesses; enlist
the advice of your accountant and attorney-but at the bottom
line, don't ever forget it has to be YOUR BUSINESS PLAN!

Remember too, that statistics show the greatest causes of
business failure to be poor management and lack of
planning-without a plan by which to operate, no one can manage;
and without a direction in which to aim its efforts, no business
can attain any real success.

SECRETS TO SUCCESSFULLY STARTING YOUR OWN BUSINESS (capture two)

2009-12-29T02:01:00.000-08:00

Leases are almost always very strong contracts written by
attorneys to the advantage of the property-owner. When you sign
an agreement to pay someone for the use of their space over any
length of time, you're "nailed in" to paying for that space
regardless of what happens to your business.

In the beginning, it's wise to either get the shortest-term lease
possible, or arrange to rent with an option to lease at a later
date. This does not apply to a retail business, unless your
particular business happens to be an untried one.

Definitely, you should open a business bank account. In
selecting a bank for your business, scout around and look for one
that can, and will help you. Determine what your banking needs
will be, and then via telephone, interview the managers of the
banks in your area. The important convenient bank to your
business location.

A point to remember: the closer you can make the relationship
between you and the bank manager, the better your chances are
going to be for approval on loans and/or special favors you may
need at a later date.

Try to become acquainted with as many of the bank employees as
possible. The better you know them, the more courtesies they'll
be extending especially to you in the course of your association.

Just as a doctor is a specialist in his field, and you go to him
for medical problems, your banker is a specialist in his field
and you should go to him for your money problems. In business,
you'll have to learn that everyone is an expert in his own line
of work, and in your associations with other business people,
refrain from acting like a "sharpie" and/or pretending that you
know exactly how everything works in someone else's specialty.

You'll find that very often, different banks specialize in
different types of businesses. As an example, you're sure to
find banks that specialize in real estate transactions,
export-import businesses, and even manufacturing operations only.

What I'm saying here is that if you're planning to sella fairly
expensive item, your customers will probably need and/or want
financing. It will behoove you to select a bank familiar with
your type of product that will afford your customers, through
you, contract financing.

Some of the questions you should ask of your banker include the
following:

Is it necessary to maintain a certain balance in your account
before the bank will approve a loan for you?
What qualifications must you have in order to obtain a line of
credit with the bank?

Does the bank limit the number of loans, or types of loans it
will approve for small businesses?

What is the bank's policy regarding the size of a check you might
deposit that requires holding for collection?

And what about checks less than that amount - will they be
immediately credited to your account?

In almost all types of businesses, it will be to your benefit to
set up with your bank, a method of handling VISA, Master Charge,
and regional credit cards. The important thing here is to
ultimately set up your account in the bank that will service all
of these credit transactions for you - one stop for all your
banking needs. In most instances, you'll find that having the
capability to fill orders/make sales via credit card
transactions, will increase your volume of sales appreciatively.

Once you've made the decision as to which bank is going to handle
your account, you'll need your Social Security Number or your
Federal Employer's Identification Number, your driver's license,
the fictitious name certificate, and if you're requesting a VISA
or Master Charge franchise, you'll also need a financial
statement.

For corporations, you'll also need a corporate resolution
approving of the opening of your business account.

There are different policies exercised in just about every state
regarding installation/hook-up charges by the telephone and
utility companies. Some require a deposit, and some don't.

You'll find that a great number of city business license
departments are there solely for the purpose of collecting
another tax. Depending on the type of business you're asking a
license for, the building and zoning people may inspect your
premises for soundness of structure and safety. Generally, you
won't encounter any difficulties - you simply pay your fee to
operate your business in that city, and the clerk types your name
onto a city license certificate.

Relative to sales tax permits and licenses, each state's rules
and regulations very widely. The best thing to do is call your
state offices and ask for information concerning registry and
collection procedures. Many states require an advance deposit or
bond, and you'll find that some wholesalers or manufacturers will
not sell to you at wholesale prices until you can show them your
sales tax permit or number.

Should your business entail selling your products or services
across state lines, in another state, you're not required to
collect taxes except in those where you have offices or stores.

You may find also that your particular business requires the
collection of Federal Excise Taxes. For information along these
lines, check in with your local office of the Internal Revenue
Service.

Some states also require certain businesses to hold state
licenses, such as those required in many states for TV Repairmen.

These are known as "occupational permits" and are most often
required of barbers, hair stylists, real estate people and a
number of other consumer oriented businesses. If you have any
doubts, check with your state offices for a list of those
occupations that require licensing.

Any business doing business in any type of interstate commerce is
subject to federal regulations, usually through the Federal Trade
Commission. This means that any business that shops, sells or
advertises in more than one state is subject to such regulation,
and this includes even the smallest of mail order operations.

Normally, very few business people ever have and contact with the
federal regulatory agencies. The only exceptions being when
there is a question of your operating your business unethically
or illegally.

Any business that sells or distributes food in any manner almost
always requires a county health department permit. If your
business falls into this category, simply call the county health
department and invite them out to your place of business for an
inspection. The fees generally range from about $25, depending
on the size of your business when they first inspect it for
permit approval.

There are also a number of businesses that require inspection by
a fire marshall, and fire department approval. Generally, these
are those that handle flammable materials or attract large
numbers of people, such as a theater. Overall, the local fire
department has to be allowed to inspect your premises whenever
they desire to do so.

You may also run into a requirement for an air and/or water
pollution control permit. These specifically apply to any
business that burns anything, discharges anything into the sewers
or waterways, or use any gas-producing product, such as a paint
sprayer.

Without a doubt, you'll need to check on local regulations
relating to advertising display signs. Each city or township
makes its own
rules and then enforces those rules according to its own thinking
-check before you contract to have a sign made for your business.

The design and placement of your sign is very important to your
business - specifically to retail establishments - but let me
remind you that your business sign is usually the first thing a
potential customer sees and as such, it should catch his eye and
leave an impression that lasts. It would be a good idea to ride
around your town and take a look at the signs that catch your
eye, and try to determine the impression of the business that
sign leaves on you. This is a basic learning formula for
determining the design, size and placement of your business sign.

Some of the other things to consider before opening for business
- If you intend to employ one or more employees, you'll be
required to deduct Federal Income Taxes, and Social Security
payments from their checks. This will involve your filing for a
Federal Tax Number and necessitates contact with your local IRS
Office.

Most states have "unemployment taxes" which will have to be
deducted from the paychecks of any employees you hire. And there
are a number of states that have income taxes - disability
insurance - and any number of other taxes. Again, the best thing
to do is check with your local office of the IRS. And above all
else, don't forget to ask for the rules of the minimum wage law,
and comply.

When your business grows to the point of needing additional help,
don't be afraid to look for and hire the help you need. when
you're ready to hire someone, simply run an ad in your local
paper and/or register your needs with the local office of your
state's employment service. Businesses either grow or die, and
those that grow eventually need more people in order to continue
growing.

When that time comes, hire the additional people you need, and
your business will continue growing. If you don't, for whatever
reason, you'll find yourself married to your business and your
business growth stymied.

Regardless of how small your business is when you begin, never
walk in with the thought in mind that it's something to keep you
busy. Anyone with an attitude of that kind is a fool. You begin
and make a business successful in order to realize financial
freedom. Establish your business. Put it on its feet, and then
hire other people to do the work for you. And those businesses
that require an operations manager, or someone to run a phase of
the business you're too busy to handle, hire the person needed or
the business will surely suffer.

To protect the investment of your business, you need business
insurance. If you've never had any experience with business
insurance, simply look under the heading of "business insurance"
in your phone directory. Ask for bids from several different
companies or agents...Primarily, you should have a policy that
gives you general liability, fire, workmen's compensation,
business interruption, and vehicle coverage. You amy also want
coverage against possible losses related to burglary, robbery,
Life & Accident, Key Man, and Fidelity Bonds.

As the sole proprietor of a business, you won't be paid as an
employee, so there will be no income tax deducted from whatever
you
withdraw from the company's earnings. What you'll have to do is
a gain check with the IRS Office for a Tax Guide For Small
Businesses Handbook, and probably end up filing an estimated tax
return on a quarterly basis.

The minute you open your doors for business, you'll have to spend
some time engaged in the work of bookkeeping. Exactly how, and
using what forms, you keep books, should be on the
recommendations of a good tax counselor...The same holds true for
your overall business and/or payroll accounting system. Look for
an experienced CPA that knows the accounting problems to your
particular kind of business, and solicit his advise/counseling.

If your business is going to involve the possible purchase or
lease of operating equipment, again seek the help of your tax
counselor for the most advantageous method of obtaining the
needed equipment.

Basically, arranging for your suppliers to give you materials on
credit will depend upon your honesty and personal financial
statement. The best way is usually a personal visit to the
person with the power to approve or disapprove of credit at the
company where you want to set up a credit account. Show him your
financial statement, and explain your prospects for success.
Then assure him that you've always honored all of your
obligations, and that if ever there's a question or problem,
you'd like for him to call you at home. And of course, give him
your home phone number.

We won't go into the exigencies of advertising your products,
services or business here, but there is something along these
lines you should always keep in mind. The best kind of
advertising your business can receive is that you don't really
pay for - publicity.

When something unusual happens to you, your business, or your
employees - that's news, so be sure to tell the news media in
your area about it.

In closing, let me say that the most important ingredient of your
eventual success will be the soundness of the planning you did
before you started your business. Any number of bad things can
really throw your business into a tailspin, but it you've done
your homework well - really set up a detailed business plan
before starting - your losses or setbacks will be minimal.
Success takes planning, and within this report, you've got a
basic checklist...The rest is up to you...Good luck, and may your
life overflow with success in all that you undertake from this
moment forward.

SECRETS TO SUCCESSFULLY STARTING YOUR OWN BUSINESS (capture one)

2009-12-29T01:59:00.000-08:00

The American Dream is, and always will be, to come up with an
idea, start a business and become rich from your own efforts.
Based upon this motivation, thousands of businesses fail each
year, due primarily to not being familiar with the basics
involved in running
a business.

This report will enlighten you, and give you a number of
suggestions you can use to better guarantee your chances for
success. This report is written with the warning that any and
every business venture contains certain inherent risks, and any
number of alternatives. We do not espouse that any one way is
the right way or that our suggestions are the only way. On the
contrary, we advise that before investing any money in a business
venture, you seek counselling and help from a qualified
accountant and/or attorney.

Just about the first thing you should consider before deciding to
start or purchase a business is the legal form you'll be
operating under. There are basically four choices: sole
proprietorship, partnership, limited partnership, and/or
corporation.

Each has a number of advantages and disadvantages. We'll try to
enumerate some of them for you.

As much as anything else, for many people starting a business is
a form of ego-gratification, and they form a corporation for some
sort of prestige gain - just to say, "I own a corporation."

With just a little bit of observation, you'll find that one of
the major causes of business failures is due to the founder
wasting start-up capital on frills, such as an impressive
store-front office, expensive furnishings, and corporate legal
costs.

One of the basic traits you must develop it you're going to be
successful in business, is a tight hold on your expenditures. In
fact, a good rule of thumb is that anything that does not make
money for yo or protect your investment, should not be purchased
at this time. Very definitely, this applies to the expense of
setting up your own corporation.

Unless you have a partnership and start your business as such,
the only real advantage to forming a corporation would appear to
be that a corporate structure will semi-protect the property you
personally own.

As an example, you own a home and car. You form a corporation to
protect these possessions from business losses. Yet, if you can
be found guilty of misusing corporate funds, your business
creditors can pierce the corporate shield and come after your
possessions.

Basically, if you invest everything you have in your business, as
most newcomers do, you don't usually need a corporation because
you have nothing to protect. Your household possessions,
personal belongings, generally your car, and even a portion of
the equity in your home is protected by the homestead provision
of the Federal Bankruptcy Act, and cannot be taken away from you.

As a sole proprietor or partner of a business you'll be paying
taxes on your overall earnings, much the same as if you were
holding down a salaried or hourly paid job. Whether you do or
don't take out money as a salary will have no bearing on the
earnings of your business and tax return.

The often advertised advantage of incorporating, that you can
manipulate your salary in order to save on tax dollars, is real
because of corporation laws. However, the IRS frowns on this
practice. When your business is successful and making a lot of
money, definitely check with your accountant on the advantages of
incorporating.

As a corporation, you'll be subject to a number of other
drawbacks as well: generally higher state taxes, stricter laws
concerning the operation of your business, more elaborate
accounting procedures, and legal papers that are required just
about every time you make a major move or sign almost any
contract. Thus, your legal and accounting fees will be much
higher as a corporation than will those required for a sole
proprietorship type of business.

As a sole proprietor or partnership, you'll find many areas
require the registration of your business name. The cost
however, is minimal, ranging from $5 to $100. About the best way
to find out what laws apply in your area, is to call your bank
and ask if they need a fictitious name registration card or
certificate in order for you to open a business account.

Selecting a name for your business is quite important to you and
particularly relative to advertising. Your business name should
describe the product or services you offer. Fancy names such as,
Linda's Clipping Service will lose potential "walk-in and
passing" customers to the beauty shop across the street that
calls itself, Patti's Beauty Salon or Jane's Hair Styling Shop.

The advantage of using your full name in the title of your
business, such as Johnny Jones' Meat Lockers, has the advantage
of making credit somewhat easier to come by - provided you pay
your bills on time - but it also includes the disadvantage of
confining your services to a local or at most, a regional area.

Should you buy, lease, or rent a space for your business? think
twice before you make any decision along these lines. Most
businesses tend to grow quickly or they never get off the ground.

There are a few exceptions, but only a very few, that tend to
grow at a modified rate.

So, buying a piece of property and setting up your business on or
within that property, obligates you to ownership regardless of
what happens to your business.

INSIDER'S SECRETS TO YOUR OWN MILLION DOLLAR MULTI-LEVEL #2

2009-12-27T03:01:00.000-08:00

While the circulars are being printed, and the ink is drying,
line up your initial distribution efforts. The first thing is to
contact the Cub Scout and Brownie organizations in your area.
Arrange with the leaders of these groups to pay them $10 per
thousands if they'll station people at the exits to all the
shopping centers in your area and pass out one of your circulars
to everyone as they leave the shopping center. Simply tell them
that you've got 10,000 of these circulars to hand out, and that
you'll pay them the $100 for handing them out, on the first of
the month.

The best kind of places to handout your circulars are those that
feature discount stores, recycled clothing stores, and inventory
reduction sales. Next on your list of places to hand out
circulars should be Flea Markets, Swap and Shop events, and even
garage sales. Anywhere there's a lot of people congregating or
coming & going, is a good place to hand out your advertising
circulars-all in your own home town and without postage costs.

Now comes the good part...While your "hired helpers" are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store
owner or manager in the area.

Show them each copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of
their customers. The stores won't want to become involved in
extra bookkeeping nor the handling of money for you, so you'll
have to devise a method of knowing where your orders come from--a
code for each of the stores handing out circulars for you.

This is very simple. Just assign a different "department number"
to each store, and when you have the circulars printed for each
store, insert the department code in the address the reader is
supposed to send his order to...

Generally speaking, you should offer to supply the circulars
without cost to the distributors, including the "special coding"
for each store. Thus the need for a good working relationship
with the printer in your area. The amount of commissions per
order received that you allow to each store should range between
15 to 30 percent, but of course, always try to finalize each deal
for the least amount.

Be sure to keep records of al your in coming orders. It would be
wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each
distributor's customers with him when you pay him his commission
at the end of the month. At the same time, you should jot the
name, address and phone number of each person sending in an
order, onto a 3x5 index card. Arrange thee cards in alphabetical
ad zip code order, ad store them in an old shoebox. When you have
10, 15, or 25 thousand of them, you'll be able to sell them at $1
per name to any number of mailing list brokers.

Another thing you'll want to do, each envelope you receive--clip
the stamp off and save these in still another shoebox--stamp
collectors will pay you $10 to $25 for each shoebox full of
stamps you can collect. After you've clipped the stamps off,
place these envelopes with your customer's return address in
still another storage box. When you have several boxes full of
these envelopes from people who have spent money with you, there
are any number of "list buyers" who'll pay you for them.

Once you've got your town saturated with circular distributors--
be sure to leave a stack in all the barber shops and beauty
salons, as well as at the counter in cafe restaurants, bowling
centers, theaters, and the "lodges" of all the fraternal as well
as labor unions in the area--your next move is simply to
duplicate these efforts in a neighboring town or city.

Basically, we're talking about multi-level marketing and total
advertising-recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible--show them the
program, and if they want it, let them get in on it--if not,
forget about them and move on to the next prospect...This is
called "prospecting," and it's going to cost you money and time,
regardless of what you're trying to sell.

So you put together an "invitation type announcement" which is
your initial 42 advertising circular and you get it to as many
people as possible. They pay you a "cover charge" of $2 to find
out what your program is all about. And before you get all upset
and throw this report in the waste basket, think about this:
Let's suppose there are 42,000 people in your town--30,000
adults, and 18,000 separate families. If each of these 18,00
families were to send you $2, how much money would you have?
436,000 right? Now then, tell me whether or not you'd like to
have an extra $36,000.

The people send you $2 for a "look see" at your program for
solving their money problems. You send them back your multi-level
program brochure which describes how they can duplicate what
you're doing and make a bundle of money for themselves, and the
cost of the supplies for them to get started. At the same time,
you send out another one-page advertising circular that offers
business success reports.

Just another for instance, let's say
that 30% of the people receiving your MLM Brochure enroll and
send for a start-up kit or supplies. You've expanded your MLM
distributorship and made money, right? And now, let's suppose
that of all the people who've sent $2 to find out what your
program is all about, a total of 40% spend $5 with you for one of
your business success reports-$36,000 gross income for initial
expenses of $600-then,

let's say your MLM brochures cost you
$100 per thousand for total expenses thus far of $2,400-plus
another $600 for your business success reports circulars-with
another $11,250 as your commission from these reports, for a
total gross income thus far of $47,250-then, 3rd class postage
and envelope costs of $2,550...Subtract your expenses from your
gross income of $47,250 and you should end up taking $41,700 to
your bank, catching up on all your bills, or spending on a long
overdue vacation to Acapulco or Hawaii...

That's it! That's how easy and simple it is and it actually
works! Once you've covered your entire state in this manner,
simply start renting mailing lists of people listed as
Opportunity Seekers, and shotgun your basic page, $2 offer to all
of them. By following these instructions and working according to
this plan, you should easily take in more than a million dollars
within the next twelve months.

We've been using the attached "$2 circular{ for some time now,
and it's proven to be a fantastic winner for us from the
start...We had 10,000 printed at a cost to us of $200--paid a
couple of cub scout troups $100 to hand them out for us; and from
the initial 10,000 circulars we handed out, we received 2,341 $2
inquires=$4,682...And, another 353 orders for the MLM Manual
offered on the same circular=$7,060- Total income form our
initial $300 investment was $11,742...

Since that time, we've expanded our market, and we're now putting
out 10,000 of these circulars each and every week.

You can do it too! All it takes is that first circular and then,
distribution. If you'd like to make some of this "big money"
we've been talking about-feel free to duplicate our circular
with your name/address on it, and get it out to the people in
your area.

INSIDER'S SECRETS TO YOUR OWN MILLION DOLLAR MULTI-LEVEL #1

2009-12-27T02:59:00.000-08:00

EMPIRE BY MAIL AND OTHERWISE

There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researchers haven't analyzed
them all, but based upon the appeal of those for the
participants-most of them look as though they could put money in
your pockets. However, don't ever delude yourself into thinking
that multi-level marketing won't cost you anything nor require
much of your time, or work on your part. Indeed, successful
selling, and most assuredly, multi-level marketing, will require
an investment-decication-and a lot of hard work!

However, before you "sign-up" for any MLM deal or begin one of
your own, it's going to pay you to do a little bit of market
research relative to the sales potential of the whole deal. for
instances, if you can sell to a "waiting market" you'll make
money. But if the people you attempt to recruit as duplicates of
yourself feel that they're going to have a hard time selling it
to someone else, then you haven't got much of a winning MLM
program; regardless of how much money you claim they can make, if
only they'll get out there and sell!

This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods, household
"knick-knacks", books on needlecraft or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the "bad parts" of an
offer, and then weigh these against the ease with which you'll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will
find it even harder to sell, and that'll be the end of your "big
money" muti-level program.

There are countless reports, manuals, books and other
publications that "supposedly" tell you how to attain riches in
mail order, party plan selling, and even street-corner sales. the
thing is, all of these "how-to" publications try to instruct you
how to put a mailing piece together, how often to send for you
offers out, and even the importance of "neatness & quality"
within your offer, but very few if any come right out and help
you get your offer to your most likely customers. As you know,
unless an interested buyer sees your offer, you're not going to
make any money.

What I'm saying is that most people thrash around,waste time,
spend hundreds of dollars, and never make any money simply
because they don't know how to get their offers to the
people-without it costing them an arm and a leg...

Here's how it's done: Regardless of what your offer entails,put
together the most dynamic and mass-appeal "one-page" advertising
circular you can come up with. As I've so often stated in the
past, the best-selling and most-productive circular is one that
"tells the reader you have a solution to his many money
problems." In other words, with your circular, promise him a way
to make himself rich, and he'll not only be interested,he'll jump
on your program.

Next, make it as easy as possible for the people who see your
offer to respond. That is, addition to an order coupon at the
bottom of the advertising circulars describing your offer, give
him the chance to get involved in your program for least possible
cost.

If you've put together a "winning offer" most people seeing it
will want to know more about it, but if you charge them $5 for
registration or enrollment fees, you'll lose about half of those
" wanting in," because they're afraid of being ripped off. But if
you charge them $2 or less, almost all of the people seeing your
offer will "take a chance," just to find out what kind of deal it
is you're offering.

In summary, you must have a one-page advertising circular that
really appeals to most of the people CHANCE TO SOLVE ALL YOUR
MONEY PROBLEMS! It must include a coupon the reader clips off and
sends in to you for enrollment or registration in your program.
It has to be priced at $2 or less to "get everbody" to at least
check it out. And, it must be complete on one page to hold your
printing costs in line.

Assuming you're with us, and organized thus far, take this
advertising circular you've made up in original form, to a quick
printer in your area. Ask him to print up $10,000 of these
one-page advertising circulars for you. This will cost you
approximately $200.

If you don't have the money, you can either work an arrangement
with the printer to pay him in 30 days, or include him in as a
"silent partner" in your program. Ask him to read over your
offer, explain how you intend to get it to the people, and about
how much money you expect to gross from it. Then, simply offer to
split the proceeds if he'll carry your printing costs for you.

CAMERA PROFITS USING YOUR CAMERA FOR EXTRA MONEY

2009-12-27T02:56:00.000-08:00

One of the easiest ways to making extra money is with a camera.
More people own cameras than radios, and photography is the
fastest growing hobby in the world. Yet using a camera as an
extra income tool is largely overlooked!

With a little imagination, a flair for showmanship, and just a
hint of showmanship, the average man or woman, or even teenager,
can easily make an extra $300 a week with his camera.

You don't have to have one of the popular, more expensive cameras
either, or a lot of high priced attachments and equipment. in
many instances, a Polaroid or other "off-the-shelf" camera will
suit the purposes perfectly. The only special piece of extra
equipment you may want to invest in would be a tripod for
mounting the camera in certain situations.

One of the easiest ideas is to visit a children's clothing store
in one of the busy shopping centers, or the children's department
in one of the large department stores. Sell the manager or store
owner on the idea of your setting up in a corner of the store or
department, and taking pictures of the shoppers' children. He can
promote the fact that you'll be in the store taking pictures for
a special prices during certain hours-perhaps on Friday
evenings and all day Saturdays-in his advertising, thus drawing
more patrons into his store because of you.

You'll need a sheet or plain piece of material, or some sort of
imaginative set for a background. But this can be easily make or
build yourself. You should also have an eye-catching poster that
calls attention to what you're doing and the prices you're
charging. Unless you're a commercial artist, spend the money to
have this sign made for you by a professional. The next and last
thing you'll need will be a two-part receipt or coupon.

This can be a simple piece of paper about 2 inches wide by 5
inches long. On the left side draw lines for your customers to
fill in their name, telephone number and address. You might also
want to include space for additional information such as the
child's name and age and number of children in the family, for
future efforts, but keep it brief and simple.

On the right side of this coupon, have your business name,
address and telephone number, plus a quick outline of the
different kinds of photography work you handle, and perhaps a
business slogan such as "Satisfaction Guaranteed or You Don't
Pay."

To add a little bit of class to this coupon, take the basic
outline of this idea over to a instant print shop. Tell them what
you want; show them your outline; and have them typeset
everything. Then put a fancy border around the whole coupon and
have it printed on colored paper. The best color is a "dollar
bill" shade of green. If you want to give it even more class, you
could have it printed on green, lightweight card stock. You'll
want to divide the "information" side of this coupon from the
"business card" side with a dotted line and perforations.

If you layout this coupon properly, you should be able to get six
of them on an 8 1/2 by 11 sheet of paper or card stock. This
means the printer can print and cut 6,000 of them for about the
same cost as printing circulars or flyers.

On your printing, shop around for the best deal, but in the end,
it shouldn't cost more than $60 for all 6,000 coupons which will
come those 1,000 sheets of paper or card stock.

Now, when you take a person's picture, regardless of whether it's
an "in-store" set-up out on the golf course, or along the street,
you give your customer one of your coupon-receipts and tell them
their prints will be ready in a couple of days. They fill in the
information part of the coupon and give it back to you, retaining
your "business card" portion of it.

When the prints are ready, you can phone the customer and remind
him-volunteer to deliver and collect; send them through the mail
with a bill; or make arrangements with a store to take care of
them until the people call for them and pay at that time.

Most stores, golf courses, bowling centers, and other retail
merchants will be glad to handle this part of it for you, because
it brings the customers back into the places of business, and
provides another sales opportunity for them.

By all means, be sure to include an advertising circular with
each set of pictures you deliver. This circular should explain
how the customer can get more prints, how he can get enlargements
of his favorites, and details relating to all the other
photography services you offer

Back to the original "in-store" picture taking set-up during
evening shopping hours and on weekends for extra income. You can
call attention to your "in-store" set-up, and bring in more
business with a few merchandising promotional ideas. In the
following paragraphs we give the highlights of a few ideas that
have worked well. However, you should keep your eyes open to
observe additional promotional ideas that could be adapted to fit
your new business.

Dress a helper in a clown suit, and take pictures of the kids in
his lap or with his arm around the kids. Put a sandwich
advertising board on a helper and let him stroll through the
shopping center advertising the fact that you're in a Kiddies
Clothing store taking pictures.

Promote a "Baby of The Year" contest where you can take pictures
of the babies, display the pictures on a "show board" and offer
$100 cash plus a merchandise prize in a big drawing at the end of
the year.

Set up a booth in the mall and promote "Instant Snapshots." Be a
Roving Photographer and take candid shots of shoppers and promote
a "Shopper Of The Year" contest. Work with a clown and have him
"attach himself" to the kids, and ask if they'd like to have
their pictures taken with him. Build and inexpensive and portable
set, such as an airplane, a race car, bucking bronco,
hand-shaking scene with a famous person or "balloon figures" and
take pictures of the people standing in or on these sets.

Get out to the golf course and take pictures of the golfers
teeing off. Get over to the bowling centers and take candid shots
of the bowlers in action. Do the same thing wherever there's a
sports event taking place. Be on the spot and ready whenever
there's an opportunity to take team pictures.

You might follow, or hire someone else to follow a Little League
team through its season, taking candid and action shots. You then
arrange the best pictures in a photo album with the team's name
and year on front. You should be able to sell one of these albums
to each member of the team.

There's also the idea of "just" strolling through the park" on a
Sunday afternoon. You can take candid and interesting pictures of
couples, children and people in general spending time with their
relatives.

Keep tabs on the announcements of new births. Send advertising
literature to the new mothers, and follow up with a phone call
efforts to set up photography sessions.

Keep tabs on the engagement notices in the weekend papers. Send
your sales literature to the brides-to-be, and follow up with
phone call efforts to take the wedding pictures.

Set up a household and business photo inventory service. With
this idea, you contact the insurance companies and determine if
they will approve and endorse photographs you take of their
policy holders' household, personal, and business property in
loss claims.

Most will, and from there-working either with the help of an
insurance agent, the agency itself, or on your own-contact
owners of property and sell them on the idea of you taking
pictures of the household goods they have insured. You take the
pictures--a pictorial inventory of everything they're claiming or
would like to claim on an insurance policy-and then identify the
pictures, giving one set to the property owner and the other set
to his insurance agent or company.

Picture inventories of household and personal property is still a
new thing, but everywhere it's been introduced, it's definitely
proven to be a super money- maker for the people willing to get
out and hustle.

If this idea arouses your interest, you might want to check into
a going franchise operation that gives you a complete business
manual, operations guidebook, and ongoing consultant services:
Photographic Inventory, PO Box 4046, Morgantown, WV 26505.

Once you decide that using your camera to generate extra income
is what you're going to do, get out and use your camera, start
taking pictures, and allow yourself the opportunity to build.
Give yourself the chance, and you'll quickly begin to think of
hundreds of ideas for taking pictures, merchandising ideas for
promoting your services, and sales angles for increasing your
profits.

The important thing is to get started, regardless of how small
your start, and begin cashing in on an idea that's still in its
infancy. This is an idea that can produce new concepts for profit
every day of the week. An idea that can be fun, as well as
financially rewarding for you!

You've got the idea and the plan-the rest is up to you. You've
got the ball; now run with it!

THE $500.00 A MONTH PLAN

2009-12-24T22:17:00.000-08:00

One way to make extra money or start a business of your own is by
placing advertising which will pay a good profit. Selling printed
information by mail can be financially rewarding. Classified
advertising is the cheapest way to get into Mail Order and it is
often possible to raise a fortune from these small ads. Just
check any large publication such as Popular Mechanics, for their
classified advertising section and you can see yourself the many
ads.

These small ads, running month after month would not be there if
they were not profitable and making money. according to some of
the promotional material being sent around the country, you could
make up to $500.00 or possibly more by running the following
classified ads over your name and address. They ask you to pick
up a top national publication and test either one or both under
"Money-Making Opportunities" headings and watch the dollars come
in. I did not run any of these ads myself but was told they
really are both profitable. Here are the programs and the
advertisements:

"How would you like to receive $25 daily and keep all the money?
For complete set-up rush $1 to (Your name and address)"

" $500 monthly, work at home, receive money daily. For complete
set-up send $1 to (Your name and address here)"

You are supposed to fill orders you receive with a copy of this
sheet you are now reading. Make photocopies or get a supply
printed to send as needed.

There are other variations of this plan, but all serve the same
purpose: to sell printed information to people who are interested
in making some extra money. (they say it is truly possible to
make money with this plan).

If you study the many classified ads in the big national
publications, you may get a better idea of what the leading
companies in Mail Order are doing. You will get a better idea of
how classified advertising works. if you have limited capital, it
would be wise to run your ads in smaller publications such as
small newspapers, small Mail Order Publications and adsheets.

If you have sufficient capital, some good pulling national
magazines or Tabloids are:

*Popular Mechanics
*Money Making Opportunities
*Salesman's Opportunities
*Specialty Salesman
*Mechanics Illustrated
*National Enquirer
And many others to numerous to mention.

many such magazines tabloids and other good publications are
available at your local news stand, library or through Mail
Order. Many of them require a copy of the material you are
selling with your ad and reserve the right not to print certain
ads they feel may be injurious to the public or the image of
their publication

Yes! You can start your own advertising and mailing business at
home and keep finances ahead of inflation but be sure you are
involved in the kind of program that gives you a reasonable
chance to be a winner!

HOW TO MAKE MONEY WITH YOUR HOBBY

2009-12-24T22:10:00.000-08:00

Millions of people all over the world collect stamps as a hobby,
and the number is growing every day.

It is indeed an exciting and rewarding hobby, and it can also be
extremely profitable.

The price of stamps vary with supply and demand due to the number
of collectors increasing. The price of stamps is steadily rising,
as the supply of stamps diminishes and more people want to
acquire them.

Most people start a collection for the pleasure and education
just like any other hobby, but this hobby offers a financial
reward as well, as collections experience a steady increase over
the years.

It is possible to start your own business if you are experienced,
and already have a good size collection. For information about
becoming a dealer, write to the

American Stamp Dealer's Association
147 W 42nd Street, New York, NY 10036.

HOW TO START:

Some people very early in life collect stamps, it often begins as
a gift of a small package of stamps given to a child, and the
child becomes a collector for life. As the collection grows, some
tools become essential:

* Stamp album
* Hinges
* Magnifying glass and tongs

They can be obtained from a stationary store or your local stamp
dealer.

You can find albums at any price, starting from about $5.00 to
the most expensive one at about $200.00.

Stamps Should always be handled carefully, because the condition
is a very important factor to determine the price of resale
value.

The various grades of stamps are: mint, very fine, fine, good and
poor.

Specimen in outstanding condition often sell at many times their
catalog value, which is the reason not to mishandle any stamp,
which could drastically reduce their value.

If you want to know if you have valuable stamps in your
collection and are really serious about persuing this hobby, you
can buy the Scot's Standard Postage Stamp catalog which lists
every stamp in the world. This is a three volume encyclopedia and
is the complete reference. You can also consult it at your local
library if you don't want to go into the expense for the time
being.

To start your collection, ask everybody you know to save you
stamps they get from different countries, also go through old
letters and small boxes hidden in your attic, chances are that
you will be surprised to see how much you can find. Other cheap
sources of supply are flea markets and garage sales. Start
swapping when you have doubles. There are many philatelic clubs
all over the country and it would be very advisable for a serious
collector to belong to one. This way you will become educated in
this field and learn everything you can before you spend money on
your collection. Stamp clubs also provide their members with
possibilities to exchange and sell your stamps.

You should also read as much as you can about stamps by
subscribing to a philatelic magazine.

WHERE TO SELL YOUR STAMPS:

Stamps are like any other commodity, you can always go to a
dealer who will offer you the current wholesale value of your
stamps, but you can do much better by selling to other stamp
collectors by advertising in magazines and newspapers specialized
in stamp collecting.

Check several current issues of those magazines, it will enable
you to compare the ads with what you have to offer.

If you want to buy stamps as an investment, try to buy few
moderately expensive stamps a year. Always buy quality instead of
quantity, and diversify, do not invest heavily in a single area.

It is our opinion that stamp collecting is one of the best
ways-and safest-to keep up with inflation.

HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS

2009-12-23T15:33:00.000-08:00

This is the kind of business that might grow out of a
conversation over a couple of beers at your favorite tavern.
Imagine for a moment this scenario: Someone suggests that the
owner should sponsor a summer picnic or softball game. The
question then comes up as how to advertise it, and someone
suggests bumper stickers. And the basics of a very lucrative
business are set in motion.

As you consider this idea for a source of income, your first
decision will be whether to first line up the people willing to
"wear" the bumper stickers on their cars, or the business owners
who will want to advertise in this manner.

A good friend of ours started such a business several years ago,
and he found it easier to sell the business owner by telling him
that 100 to 200 people were all set and willing to wear his
bumper sticker advertisement, because such people were known to
be in the area.

All this boils down to a recommendation that you talk to your
friends, neighbors and co-workers first. Get as many of them as
you can to agree to "wear" a bumper sticker. You might offer to
pay $10 for three months, or $5 for six weeks. With inducement of
money just to put a bumper sticker on their cars or trucks, you
won't have too many turndowns. One person we know runs an ad in
his weekly shopper newspaper, advertising the fact that he pays
money just for "wearing" a bumper sticker. And of course, don't
overlook the pulling power of all the bulletin boards in your
area.

This is an ideal business for constant free publicity writeups in
your local newspapers, plus interviews on radio and TV talk
shows. At first, you'll want as many people as possible to "wear"
bumper sticker ads. What you'll want to stress in any publicity
write-ups or media interviews is the fact that you've got the
"vehicles for exposure" lined up and organized so that any
potential advertiser needs only to give you a call, and you can
launch his advertising program immediately.

Next, you check w a number of printers and determine the cost to
to have bumper stickers made to order. Generally, you should be
able to get a thousand bumper stickers for $100 or less. Whatever
the cost, this initial outlay should be absorbed by your charge
to the advertiser.

So let's suppose you've got 100 people lined up to "wear" one of
these bumper stickers on their cars for six weeks. Figure the
bumper stickers will cost $100. Now, the problem of what to
charge the advertiser.

You should always charge on a "per-car" basis, i.e., on a basis
of circulation, as newspapers do. So, you charge $5 per car per
week, with 100 cars. This comes out to $500 per week, or $3,000
total for six weeks, from the advertiser. Subtract $100 for
getting the bumper stickers made, add $500 as payment for the
cars "wearing" the bumper stickers, and you would end up with a
profit picture of $2,400 for those six weeks.

In the beginning, you should be the one calling potential
advertisers and doing all the selling. Once you've got your first
program organized and running smoothly, your next step is a
natural multiplication of your efforts. Run an ad in your local
paper for commission sales people. Brief them on the basics and
get them out on the street selling advertisers for you.

The best time to launch a business of this kind is during the
fair weather seasons, or just in advance of general political
elections in your area. Once established, however, the business
can, and should sustain itself year round.

The selling "keys" to this kind of advertising are basically the
same as those enumerated for "word of mouth" advertising. You've
got people all over town spreading the word-talking about the
advertiser. And these people are saturating the area with the
advertiser's name and message wherever they go.

It's easy! It's simple! and it works! Compared with other, more
traditional advertising methods, bumper stickers advertising is
very low in cost.

One of the tricks of the trade is in using short, snappy, even
humorous slogans or telegram styled messages. For instance:
Anderson's Cafe-6th and Main-That's where I'm going-How
about you? Another idea is to make the lettering on the bumper
stickers luminous to the headlights of the cars following. Most
important, be sure to make your lettering easy to read, and the
message easy to comprehend at one glance.

Actually, you could start at the front of the yellow pages in
your phone book and probably never run out of places ready to be
sold on your -plan of bumper sticker advertising. Some of the
more traditional places to sell this kind of advertising include:

Taverns Pizza Houses
Physical Fitness Clubs Political Campaigns
Radio & TV Station Movie Theaters
Travel Agencies Trade Schools
Auto Repair Shops Insurance Companies
Flea Markets Newspapers
Appliance Repair Sporting Goods
Special Local Events

The important thing is to always be creative in your selling
efforts. Always show the prospect how his business can grow from
advertising in this manner, you propose, and how your method is
more positive, more responsive, and lower in cost than the more
traditional advertising.

Remember, too, the more clever or "catchy" the message on the
bumper sticker, the more it will make people talk and respond.
For ideas along these lines, go back to the yellow pages of your
telephone book and read all those short, crispy one-liners.

Remember also that advertising is a form of "brainwashing" and
the more people see the message the stronger that message is
imprinted in their minds. Therefore, when they need or are in the
market for the services or product offered by the advertiser,
they'll quickly refer to the strongest, easiest to recall
advertising message in their minds. And that, of course, means
that if the prospect sees a specific advertising message on the
bumpers of the cars in front of him day after day, when he's
ready to buy, that particular advertiser will be the one he will
patronize.

You can expand this business to include magnetic sign on the
sides of cars, saddle-back signs on the back of cars, and even
signs in the yards in residential neighborhoods. As I've
explained in this report, line up your "method of exposure,"
determine your costs and then go after the advertisers. It can be
a very easy way to achieve real wealth and independence for
yourself!

HOW TO START YOUR OWN BULLETIN BOARD ADVERTISING SERVICE

2009-12-23T15:31:00.000-08:00

Believe it or not, bulletin boards actually work as a traffic
builders for any small business. They serve to enhance the
community relations image of a business, and the space required
to locate a bulletin board can be written off as a tax deduction
when listed as advertising or public relations expense.

People use these "business provided" bulletin boards to advertise
things they want to sell, home-based businesses, and whatever
they might want to trade for or buy. Then, they come back,
sometimes morning, noon and evening every day, to check them, or
to see who else has an announcement posted. Each time they come
into the business owner's store or shop, they may not feel
obligation to buy something, but of course the business owner has
another opportunity to sell them something.

Just about anybody can organize a route of bulletin boards;
charge the advertisers a small monthly fee; keep them up-to-date
and neat, (which will make the business owner happy) and make
some really easy money in the whole process.

The first step is to contact as many businesses in your area as
possible. Grocery stores, drugstores, barber shops, beauty
salons, service stations, quick print shops, rental shops, mobile
home parks, shopping centers, apartment complexes that have
foyers or recreation rooms-and the list goes on endlessly.

Sell them the idea of allowing you to install and maintain a
bulletin board service for them. Emphasize the community service,
the tax write-off,and the fact that you'll keep it neat. When you
get ten or more signed to allow you to install a bulletin board,
you're ready to start making your bulletin boards.

The best plan ( and of course the most economical) is to make
your own. Cut a piece of corkboard 3 feet by 4 feet, mount a 3/4
by 1 1/2 inch frame around the edge, and cover this frame with a
3 foot by 4 foot piece pf plastic. Mount the plastic with hinges
at the top and hasp at the bottom. On the back of the corkboard,
install a couple of hooks for hanging it, and you're ready to go.

Make up a sign-you can even type it out and use it as another
bulletin board announcement-something like this:

CITY WIDE BULLETIN BOARD SERVICES!

Your announcement or advertisement displayed here for only $5 per
month! For more information, call 123-4567.

Put your sign or announcement on each of your bulletin boards,
lock them up, and install them in all your locations. Ten such
signs with only 50 announcements per bulletin board should bring
you an easy $500 per month.

When you put an announcement from the same person up on more than
one board, charge them $5 per announcement on each bulletin
board. And one other thing: The date the "run of display" ends
should be marked on each announcement you put on each of your
bulletin boards.

In all likelihood, you'll have people waiting for space on your
bulletin boards. Keeping records should be very simple and easy.
Start with a loose leaf notebook, blank paper and a couple of
packages of 3 by 5 cards. In your notebook, write down the date,
the amount of money received and the number of announcements on
display, and the contract expiration date. On the 3 by 5 cards,
write name, address, phone number and expiration date of each
contract, and the location (s) of the bulletin boards (s) that
particular announcement is on. Arrange the cards in chronological
order according to expiration date, and file them in a storage
box.

Once you get rolling, you shouldn't have to service your bulletin
boards more than once a week, and as more people see the, more
businesses will want you to put one in their business location,
and more people will want to display announcement. Simple, easy
and a real money-maker for you.

This kind of business is what the newspapers like to write about,
and the TV stations like to carry as news of what the people in
their areas are doing as entrepreneurs. So take the feature
editors out to lunch, make friends with them, and push for al the
free publicity you can get.

That's the plan. It's simple, easy and depending upon the
population density of your area it could very well be the very
thing you've been looking for to supply you an extra income. It
demands little investment, not much of your time and no special
training or education. But, as with any business venture, it
takes ACTION on your part. You must get out there and set it up,
and work at making it a success for YOU! It's really up to you,
and we wish you success in it.

HOW TO MAKE YOUR FORTUNE WITH SELF-IMPROVEMENT SEMINARS

2009-12-22T15:43:00.000-08:00

Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.

Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.

The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.

You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.

Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.

A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting...It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.

Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.

These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating thru the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, "It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!

Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
speaks from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.

You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.

The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.

Many seminar promoters employ sales teams to call upon top
company executives and either get the to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.

In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.

Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.

Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.

Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get an commitment-at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.

If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known thru your area
newspapers or broadcast media, and or/ nationally known speakers
wiling to travel and operating thru speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740

Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck, and now get
going with it.

HOW TO START A DATING AND ESCORT SERVICE #2

2009-12-22T15:36:00.000-08:00

You should have at least two expensive looking picture scrapbooks
on the coffee table in your reception room. These you can fill
with portrait or candid shots of members and clients. These
pictures can pose a problem for you while you are in the
beginning stages-so don't hesitate to gather pictures of various
relatives, friends who are not necessary located in your area--or
even visit a nearby campus and ask if you can take pictures of
some of the best looking men and women.

You will need to get a release signed by each one, and you simply explain that you are putting together a picture display book of terrific looking
people in your area for the promotion of your business, and their
names and any other information will not be publicized or
released.

After your prospective client has filled out the application, the
next step is a personal interview. Your office should be cozy and
comfortable, but business-like, and you should arrange for
uninterrupted time in complete privacy with each person.

You should use the interview to go over the application, answer
any questions, and close the membership sale. you also use this
interview as the basis of your estimate of the kind of person
most likely to match this client. Be empathetic with your
clients; you are going to meet people who are tired of the
"dating game" as it is usually played out in the singles bars and
unproductive groups they had joined before. You might get added
help in the area of interviewing by writing for advertising
material and brochures from similar services in other areas,
adapting any techniques you like to your on interviewing process.

Most escort services we looked into publish a monthly newsletter
with tidbits of information and gossip about members. Who's doing
what; job changing; who's travelling where; plus a listing of
upcoming events and activities. Listing the names of new members
is also a good idea, and quotes from members who are active and
enjoying the service. Some of these newsletters feature"girl and
guy of the month" with lots of pictures-"on the town", involved
in hobbies at home, and candid shots in everyday life. Usually,
the escort service itself will sponsor an "all membership" party
about once every three months to introduce other members and
project a sense of "family" and belonging.

As we said earlier, advertising is the key to your success with
this project. A small classified ad, run for about a week in the
"Personals" column of your area newspaper,should start the ball
rolling for you. Some ideas for pulling inquires from men might
read like this: "Career woman, new to the area,seeking dates with
honest, fun-loving guys. Call Barbara 123-4567," or, "Young
recent divorcee ready to start dating again Call Linda at
234-5678."

And for attracting inquires from women: "Young business executive
wants to meet eligible ladies. Call Ron at 345-6789," or, "Active
and ambitious young man wants to meet wholesome, All-American
kind of girl. Call Brain at 456-7890."

At the time you have an ad this type running, you'll want to have
a bulletin board ads and notices on all the college campuses, in
as many company newspapers as you can get into, and where ever
people are most likely to take notice. This ad should be a
straight advertisement inviting people to "get out of the rat
race" of the singles game by joining your organization. You'll of
course emphasize confidentiality, respectability, and the fact
you deal only with people who are really serious about meeting
new friends and forming lasting relationships.

Your ads soliciting new members should tell readers you'll help
them meet new friends and enjoy dates with people especially
matched to their own likes and dislikes. A sense of fun and
excitement should be conveyed, but at the same time, honesty,
respectability and trust. You cannot use flashy headlines or
pictures of models that give a connotation of an invitation into
the bedroom. write your ads from the point of view of the people
you want to sell to--build from what you believe to be their
special wants, and visualize their thinking. Put yourself in the
place of the prospective new member, and understand that it takes
a great deal of nerve, we might even call it COURAGE, to make
that move to ask for help in dating. (It is generally easier to
just let things slide along--stay in the same old "lonesome rut"
than ask for help--and risk disappointment.)

You'll have to have a "planned explanation" when people call in
answer to your ads. Quickly get the name and phone number, ask a
few questions, then set up an appointment for him or her to come
into your office. When you are in the interview, be
bright,inviting,but factual and brief-and DON'T lose control of
the conversation. Best to have your questions and answers written
out in order that works best to pull the prospect into your
office, and then follow it to the letter.

When you're ready to expand with the Escort Services, get the
word out to all the likely places where people are wanting these
services will see your ads or hear about you in friend-to-friend
conversation. Have some interesting posters made up inviting
people to call asking about your good-looking, friendly, and
charming escorts for every occasion-dinner dates, banquets,
parties, theater dates, dancing, special occasions. Try to get
one of these upon the wall at the airport, train and bus
stations, and in better hotel and motel lobbies in your
area--anywhere else that travelers are likely to notice them.

Run a regular ad in your Thursday and Fridays papers, and also in
the yellow pages of your telephone directory. Pass out business
cards to all the car rental agencies and restaurants near the
travel centers and to anyone and everyone having anything to do
with convention or tourist arrangements in your area.

You will have to experiment and test to determine the right fee
to charge for providing an escort, but with most escort services,
the minimum is $50, pus all expenses.

This is a business that will provide pleasure and profit to a
person who is outgoing, fun-loving, gregarious, but who is
sensitive to the needs of others, and enjoys seeing people "get a
new start," or seeing more reserved ones "come out of their
shells." It takes more to get started in this business than it
does for some other endeavors, but this is one that can start
small and grow, improve, and even spread to franchising size.

HOW TO START A DATING AND ESCORT SERVICE #1

2009-12-22T15:31:00.000-08:00

Starting and operating a successful Dating and Escort Service can
bring in $60,000 or more per year for the sharp, aggressive,
imaginative business person. The secret to success with a
business of this kind is advertising that presents your services
with a "show business" flair- while still maintaining good
taste.

To get started, you need an impressive looking application form.
Research into a number of successful operations seems to indicate
that a four-page application works well.

This should be typeset with an attractive letterhead or company
masthead on 11 by 17 inch paper, folded in half to give the
impression of a "personal file." your best paper colors are
either pale blue or ivory. The better paper stock you can afford,
the more impressive your application will be--giving a greater
aura of credibility to your business, and thus to prospective
clients.

In addition to the usual questions such as name, address,
telephone number, marital status, place of employment, hobbies,
likes and dislikes, your application should contain:

*** A short personality test which can be obtained with a bit of
research at your public library. For ideas, samples, and even
tests you can use intact, be sure to check some of the modern
women's magazines. And don't discount the idea of registering at
an already established business of this type; or possibly you can
see their application form without actually involving yourself
any further. Or inquire among friends and acquaintances who have
registered with a dating or escort service.

*** Near the end of the application, you should include a short
paragraph pointing up the fact that your organization, in
addition to bringing people together as a dating service, also
provides an escort service for out-of-town visitors and local
non-members. You then pose the question: "Would you be interested
in these kinds of dates, which would include all expenses, and a
minimum fee of $25 for what usually amounts to a very delightful
time with an interesting person. Your only obligation ever is to
be your usual charming self, and enjoy."

*** Just before or above the blank for your applicant's
signature, include a legal disclaimer to any responsibilities or
promises implied and/or not specifically stated within the
application.

The building in which your locate: for this one, you'll need a
store-front office, and it should be in a better part of the
business district in your city. Try to select a site that is
upbeat and attractive without being"jivey"-one that would appeal
to the more conservative or mature as well as the younger
generation. Many of your clients are going to be mature, and be
reminded, the mature, intelligent sector of our society
is"getting younger" and more vigorous,"still interested in
life"more than in years past. In other words, the section where
you locate should reflect a modern attitude, but with solid
values.

The reception area of your office should be large and comfortable
with as expensive a look as you can manage. Your receptionist is
very important-very. She should be attractive, with a vivacious
and outgoing personality. She should be able to quickly put your
prospective clients at ease, and generally make them feel that
belonging to your group is going to be the beginning of happier
times, fun, and lasting friendships.

SPORTS SCORECARDS

2009-12-20T23:55:00.000-08:00

Here's a beautiful idea that's sure to put a lot of cash in your pockets! It's an idea that definitely fulfills a need, and has tremendous market potential virtually anywhere in the whole world.

As you probably already know, our ever-improving standard of living is giving everyone more and more leisure time- time to play, and enjoy doing the things that bring them happiness.

You can capitalize on the abundance of leisure time, the challenge of the game, and man's determination to do better the next time out than last time, with Personalized Bowling or Golf Scorecards. The only investment needed will be a little bit of your time, and then your ideas should just about perpetuate itself. Here's how to get organized and started...

1) Make several Xerox copies of the "Personal Score Card" given as a part of this report. Paste these "copies" onto light weight card stock.

2) Make a list of the sporting good stores in your area, particularly those in the areas of your bowling and golfing establishments. In fact, if you have several, it would be best to group each list of sports stores with the bowling or golfing facilities by area.

3) With your example of the "Personal Scoring Record," call upon the owners or managers of these bowling and/or golfing outlets. Using a low-keyed sales approach, explain the workings of your product, and sell them on the idea of putting up the money for the basic supply of cards and printing. (This will enable you to reap 100% profit from the sale of advertising on the cards.) These facilities benefit from an advertisement on the "front page" of each score card.) Your sale to the bowling/golfing facilities managers should be for the provision of one to five thousand of these cards, which they'll make available to their patrons free of charge at their cash control counters.

4) You can either sell the advertising space on the card yourself, or hire commission sales people to do the selling for you. It would be best to do your own selling for you. It would be best to do your own selling, because once you've got the card sold, you'll not have to do any reselling--just call on your advertisers about every three months to perpetuate their contracts with you. It will be important, though, for you to "drop in" on your advertisers at least once a month to check to see how things are going and if they're pleased with your advertising. If you don't drop in on your advertisers except at renewal time, you will find it very hard to sustain them as advertisers.

5) You should charge each advertisers at least $100 for exposure of his "one by one" display ad on 5,000 of your cards for 3 months running. With space for a total of twenty such ads, which the advertiser supplies for you, each bowling or golfing facility that you set up with these personal score cards should mean a couple of thousand dollars in profits.

6)When you've sold your advertisers, and collected the ads they want to run on your scorecard, take the"sample card" with your printer---any quick print shop will do have him help you with the "paste-up" and tell him to print 5,000 for you, and to finish them by folding them for you. Your costs should all be absorbed within the money received from the bowling or golfing establishment you first sold the cards to...When your cards are ready, simply take them to the original bowling or golfing manager, exchange a few amenities and leave them with him for handing out to his patrons or customers.

From start to finish, the whole project shouldn't take you more than a couple of weeks. And if you only sold one card every three months, this would/could mean a very easy annual income of $12,000... Of course the ideal situation is go on selling these cards, using the same principle, to go to as many different blowing and golfing centers as possible. In small towns with only one or two such centers, travel to the surrounding towns and sell the idea to them. In the Seattle Washington area, the people are grossing more than $150,000 a year while working only one month out of every three!

This is the idea...It's very workable anywhere in the world..It's been proven to be a fabulous money-maker in Seattle, Washington... The next step, and the rest is up to you!

HOW TO START A ROOMMATE FINDING SERVICE

2009-12-20T23:50:00.000-08:00

The average income for the owners of this kind of business in
California is $65,000 a year. Best of all, here's a business that
you can start with an absolute minimum investment. Practically
anyone who lives in a city anywhere in the country can expect to
do just about as well, and with a bit of imagination, mixed with
some business "moxie," you should be able to do even better!

Income and market potentials for a service such as this are truly
fantastic! rent increases that have far outpaced wage increases
have brought about a tremendous need for a method to alleviate
the cost of housing. Also, many apartment complexes are being
converted into expensive condominiums. These two factors have
created a problem of gantic proportions for millions of people
who are concerned about keeping a roof over their heads.

You can make big money solving that problem with your own
Roommate Finding Service. We're going to tell you how.

Many of the nation's leading economists are predicting this kind
of living arrangement to be the "money-saving answer" for the
apartment dwellers for the rest of this century. Others are
predicting the roommate finding service to become as popular as
the employment agency by 1990.

This is an ideal absentee owner business. Most of those operating
on the West Coast have a woman doing the managing--sometimes as
just the manager, and sometimes as the owner-manager. This
apparently has something to do with the nature of the business,
and how most people seem to naturally trust a woman to fid the
right roommate for them.

As to the fee structure, I suggest something similar to the
successful employment agencies. Charge everyone a $25
registration fee to start the ball rolling toward finding them a
suitable roommate. You take a Polaroid snapshot of each
registrant, have them fill out an appropriate application card
which will indicate the kind of roommate they'd be happy with,
and start searching through your files for people with similar
likes and dislikes.

To get started, you'll want a bank reference; a legal reference,
a telephone, a business name, letterhead paper, envelopes, and
business cards; and office supplies such as 3x5 index cards;
typewriter; file cabinet; and printed questionaire-application
form. You'll also need a responsibility disclaimer, which can be
combined with the applicant's agreement-to-pay contract. Once
you've found a roommate for your prospective client, you should
have it spelled out in your agreement that each of the "matched
roommates" will pay you 15% to 20% of the first month's rent. You
should charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or foe persons with
handicaps.

The approval or disapproval is left up to the parties involved.
You simply look through your registration card file, pull five or
six apparently suitable roommates, call each of them on the phone
and arrange separate meetings for them with your client. Your
client reports back to you, and tells you his or her decision,
and you call the person chosen and finalize the deal.

Good advertising will play a most important part getting this
business off the ground. Make a good circular or "flyer"
detailing your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area
as possible. Get them in grocery stores, barber shops, community
colleges, beauty salons, bowling alleys; the list of places to "
billboard" your flyers is endless. Another idea is to set up
"take one" boxes in as many retail places of business as you can.
Don't overlook the value of placing your flyers on
windshields---particularly around apartment complexes, and in the
parking lots of colleges in your area. You might even pay the
downtown parking lots attendants to slip one under the windshield
wiper of each car he parks on Monday. If you do a good job with
the make-up of your flyer, and use your imagination in getting
them into the hands of your prospective clients, you'll have no
trouble moving your business into the black quickly.

Even so, you'll need to run regular ads in your area newspapers.
The best headings to run your ads under is the Personals Column.
Your ad might read:

NEED A ROOMMATE? We'll find the ideal roommate for you!
Everything handled on a strictly confidential basis. For details,
call Jan, Mary, or Carol, 123-4567.

Within only a couple of months, you should be well enough
established, and with a income large enough to afford an office
location. When you establish your office, do some publicizing of
your business with press releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of
people you've have matched with roommates is a very good idea.
Later on, you might want to input all your client information on
computer, and take video pictures of each client for showing to
prospective roommates. In the final analysis, once you have your
business underway, your future success will be limited only by
your imagination.

BED AND BREAKFAST THE EASIEST HOME-BASED BUSINESS

2009-12-19T17:43:00.000-08:00

If you have an extra bedroom, a large home, or extra space in
your farm house, you have the necessary beginnings to start
making extra income as a Bed and Breakfast Inn. One of the
beautiful aspects of this idea is that so long as you're hosting
"overnight visitors" on a small scale no licenses will be
required. It's always best, however to check with your local
authorities just to be sure.

There's an exciting new "down-home" kind of business springing up
among homeowners all across the country. It's called Bed and
Breakfast.

Basically, this is a transplant of European Hospitality, adapted
and refined to the American way of doing things. To foreign
visitors, it's the comfort and hospitality of home---staying
overnight "with people of the land" and enjoying a hearty
breakfast---without the traditional gaudiness and plastic
feelings visitors get from most big cities in the United States.
To U.S. citizens, it is a welcome alternative to the same old
hotel/motel circuit.

Now, all it takes is a spare bedroom, a good cook ad an outgoing
personality. Prices per night range from a low $25 to $100 or
more.

Naturally, your "visitors" will expect a clean, neat and
comfortable home. So assuming that your home meets these
prerequisites, and you have a spare bedroom, simply 'doll it up"
a bit. Make sure it's painted brightly, there's an outside
window, lots of room, closet space and bureau, and perhaps a
small writing desk, and a large comfortable bed, or twin beds.

Most foreign visitors will expect and appreciate a "quick tour"
of the interesting sights in your area. However, as your
particular popularity as a B&B Host grows, you'll find that a
lot of American tourists and business people on the road will
begin availing themselves of your hospitality. Certainly with
these people, it won't always be necessary to give the "Red
Carpet" visitors treatment.

Which brings us to the basic appeal of a Bed and Breakfast Inn.
Travelers seem to be looking for, and appreciate a quiet
"home-style" place to stay. Generally, they enjoy visiting with
the people off the superhighway and want to get away from the
sterilized atmosphere and sameness of hotels and motels.

Most people will either write to you ahead of time, inquiring
about the possibilities of staying at your home while in your
town or city. This means a bit of advertising on your part, or
listing your availability with a B&B broker. Some people will
check the local telephone listings, and the newspaper
advertisements when they arrive in a strange town. And some
people will just be driving across the country, come to a town or
city they think is interesting, and start driving through the
residential areas looking for Bed and Breakfast Inns.

Thus, you should have a small sign posed either in your front
yard or on the front of your house. This sign needn't be much
more than about two feet wide and about ten inches deep. It need
only state: BED AND BREAKFAST--Inquire Within or Call 123-4567.

For newspaper advertising, a similar listing in the personal
column of your local paper, particularly on Thursdays, Fridays
and Saturdays, will be all you'll need. But when it comes to the
yellow pages of your telephone and business directories, go with
a small display ad that describes in greater detail the comforts
and pleasures of your service.

Be sure to list your services with all the travel agencies in
your area. A brochure or a short synopsis of what you offer will
most assuredly give the travel agents an idea for steering
visitors your way. At the same time, listing your services in a
number of national travel magazines --particularly those that
cater to women--- will bring customers in for you.

Listing your services with a broker usually won't cost you
anything up front, but they will expect a certain
percentage--usually about 25% of the total bill. This same
arrangement applies with travel agents.

Now, suppose you're organized and ready to receive your first
customers. You greet them as host or hostess and offer to assist
them in getting situated in the room or rooms you have for them.
If they'd like to take a drive around your area and see the
points of interest, you do that. And then in the morning, serve
them a big, delicious breakfast.

You'll probably find that foreign visitors will want to stay
several days. With most people of this country who are just
travelling through your area, it'll be a one-night stopover.
Whatever, if they want to sleep comfortably through the night,
eat breakfast and be on their way, so be it. If they want to stay
around after breakfast and plan an itinerary for a compete visit
in your area, your assistance and help will be greatly
appreciated. (Remember those recommendations)!

That's it! The complete how and why of this tremendously
profitable business that's becoming more and more popular. It's
called Bed & Breakfast, and it's very definitely a low investment
idea. And you can parlay it into a very interesting and
comfortable income producing business--all from the comfort of
your own home!

PARTY PLAN SALES #2

2009-12-19T17:40:00.000-08:00

While we're on the idea of catalogs, we'd like to point out that a lot of Party Plan Merchandisers are also dealers for the extra-income book catalog, "Unique Books". They feel that almost everyone is interested in extra income ideas, and the Unique Books catalog has a wide selection of reports and manuals describing supplemental income opportunities. Leaving one of the book catalogs with guests at the party results in an on going flow of book orders for months afterward.

Back to the Party Plan. about half hour before your guests are due to begin arriving, turn on all the lights in the room where the party is to be held. This will give the room a bright, warm feeling conductive to a party kind of atmosphere. And by all means, be sure to turn off all the radios, stereo and TV sets. Eliminate any and all noises from other rooms in your home that might distract the attention of your guests.

Every party should be planned, and follow a prescribed format agenda. This is because without a plan, it'll just be a gathering of people wasting time at your home instead of theirs. you must have a plan to know what to do next in order to achieve the desired results. Having a "pattern" is also the easiest way to teach others to duplicate your success, and idea of following a successful formula is a proven method of making the most sales in the least time.

Phase one is the greeting and get-acquainted time slot--about thirty minutes. The hostess greets the guests as they arrive, prints a name tag for each, introduce them around, gives them a catalog, points out the refreshments, and leads them into conversation with the other guests.

The second phase is the " game-playing"portion of your party. This phase is used to relax everybody and get them involved in the party. It should last about 15 to 20 minutes.

Next comes the merchandise presentation by the hostess, who shows and describes each item on display. If you have a jewelry available, ask different guests to try on particular items and show the others what these articles look like in use. the length of time spent on this phase of the party will depend in large on how much merchandise you have on display, but generally, you shouldn't spend more than about 20 minutes showing and describing your merchandise. Then give your guests about 10 to 15 minutes to personally inspect and try on the items that have aroused their interest.

You should mingle and converse with the guests during this time period in order to answer specific questions or explain the possible uses of an item, where it might look good in the buyer's home, and any interesting tidbits relating to where an item came from, how it was made, or the satisfaction of an earlier buyer.

When you seem to have answered all the questions, and everyone appears to have made their selections, start writing orders. Don't hesitate to ask for orders. Writing orders should take about 15 minutes, and then you should let the party begin winding down.

During this time, mingle with your guests and anyone showing a spark of interest should be approached with an offer to serve as a future host or hostess. As each guest starts to leave, thank them for coming and walk with them to the door.

The total length of your party shouldn't be much more than two hours. Time and time again, it's been proven that you can do everything necessary, and make the most sales in this period of time. You lose effectiveness and make fewer sales with appreciably more or less time.

There are a couple of proven ways to recruit new hosts or hostesses from the people attending your party. First of all, watch the guests as they are looking over the merchandise, examine, admire and wish for something they don't quite have enough extra money to buy. When you've determined that a particular guest wants a specific item but can't quite fit it into the budget, simply take her aside to a secluded corner of the room, and explain privately that you're willing to give her the item she has been looking at and wanting, if she will agree to invite her friends and relatives to a party in her home.

This approach works almost every time, and your only expense is the wholesale price of the item you give her as a free give.

The second sure-fire approach is to offer a cash incentive. You do this by offering to allow 5% to 10% of the total sales volume resulting from the party staged for you by this type of recruit. Ther's a plus factor for you on this one, because you'll be getting the enthusiastic participation of the host or hostess on the selling side. Once you've explained to them how your program works, they'll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening.

When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the "Show Biz" flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make it a big production of it as well. Don't forget to invite the "guest of honor" to your next scheduled party for the big presentation.

During these presentations many of the other guests will be favorably impressed, and as a consequence will ask for details.

Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask you guest as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay for a few minutes in order to work out the details.

You should have an Appointment Book for this scheduling. Simply ask what date would be favorable for them, mark that date in the book, along with the name and address and telephone number. Then assure each that you'll call in the next day or two to work out the details.

Many party plan merchandisers also use a letter. They write a letter extolling the fun and excitement of the parties, explaining briefly the opportunities to receive free gifts of their choice or big commission checks. Then they invite the letter recipients to call for complete details on how they can stage a party. These letters are usually printed in volume, and then slipped inside the covers of the catalog these merchandisers give to each person attending the parties. Sometimes these letters are handed to each guest as the party breaks up.

Some party plan merchandisers also run small classified ads in the area newspapers. This advertising plays up to the opportunities available to make regular commission checks (extra income) simply by holding parties in their home. people interested are invited to phone for more details. response to this kind of ad is generally very good, with the conversion rate better than sixty percent!

Most people tend to feel party plan merchandising is exclusive to women, but don't you believe it! It's true that women generally establish themselves more rapidly than men with this kind of sales operation, but over the long haul there are just as many men operating successful party plan sales operations as there are women.

Men are usually not as adept in establishing social "chit-chat" relationships as women. Therefore, the man who wants in on the vast potential of party plan merchandising should consider working with a women.

A husband and wife partnership is an ideal working arrangement. An acquaintance, girlfriend or relative will often work out just as successfully. The basic requirement is simply that the "couple" must function as a team, with the individual talents of one complementing those of the other.

Probably one of the greatest secrets of success with this kind of sales operation is that in order to make the sales, and talk about $400 parties, you must have the widest selection of merchandise possible.

Many beginners, not understanding that offering the potential buyers a wide and varied selection of items to choose from is what builds your profits in a hurry, base their entire merchandising plan around a selection that's of special interest or particularly appealing to themselves It's all right to include the items that you especially like, but don't base your entire merchandise line on the things you like you're selling to others not yourself!

Most successful party plan merchandisers advise that you should display at least forty different items, and more if you have the supplier contacts or the buying expertise. The actual decisions on which products to carry and display at your parties should be based upon these four factors: 1) The kinds of gift items, personal decor articles and general merchandise the people in your area are buying; 2) The style or fads currently in vogue in your area; 3) Contacts with enough suppliers who can furnish you with the kind of merchandise your potential buyers want; 4) Your ability to shop among the various suppliers, and verify that you are getting the very best merchandise value obtainable.

Still another point to consider before buying merchandise to display and sell; Do the prices you're having to pay for your products wholesale allow you enough room for a reasonable profit when compared to your time and expense?

Do some market research relative to your ambitions; get answers to the questions we've set forth for you, and when you're satisfied that you understand the workings of Party Plan Merchandising, grab the opportunity and run with it!

PARTY PLAN SALES #1

2009-12-19T17:37:00.000-08:00

A veritable Gold Mine For Wealth Builders

Believe it! You can easily make $50,000 in the next six months or less! After that, you can practically be guaranteed at least that much, but probably much more, every year for the rest of your life, without really working.

The way to accumulate this kind of wealth is with your own business of selling merchandise via The Party Plan. few other businesses can so easily give you this kind of wealth as quickly, and keep your income growing.

A recent questionnaire, circulated among hundreds of successful direct sales merchandisers across the country asked this question: "If you were to start over today, knowing what you know now, and could choose the one method of merchandising that would make you really rich in the shortest period of time, which would you select?" Of those questionnaires returned, 94% stated they would go with The Party Plan Method.

The sharp party plan operators (and the richest) simply hold motivational sales meetings for their sub-distributors about once a month. During these meetings, they are teaching their sub-distributors how to recruit new hosts and hostesses, or husband and wife host and hostess teams.

A host or hostess can be any person who is agreeable to holding a sales party at his or her house. Almost always, this person is rewarded for having the party with a percentage of the total business or a agreed upon special merchandise gift.

These people invite friends, neighbors and relatives to the party. Your sub-distributor doesn't have to do much more than make contact with the people willing to hold parties, supply the merchandise, and sometimes offer to help or be there to make sure everything goes smoothly.

Here's the kind of money you can realize with this business: Say you have ten sub-distributors, and each one arranges only five parties a month, and each party does $200 in gross business. That's a total of $10,000 per month in total volume. And from that total volume, you make only 30%. Figure it out for yourself. This would give you a personal income of $3,000 for thirty days in which you did no more than hold one or two motivational sales meetings!

Besides each party is at least guaranteed to give your sub-distributor at least two more hostesses for future parties, and those future parties will provide still more hostesses. this chain is endless, and will build as fast as you can keep up with it.

Choose an evening for your party--any evening excepting Friday through the weekend. Generally 7:30 is the most convenient time for the greatest number of people. If it's inconvenient for whatever reason to hold a party in your home, arrange with a friend to hold the first couple of parties.

Make up a list of 30 to 40 people you can invite to the party. They can be friends, neighbors, relatives or people you know from work, even acquaintances with whom you do business such as the check-out clerk where you buy your groceries or people you meet at the bus stop on your way to work.

After formally inviting these people, you then call to remind them of the party at least a couple of days before the date of the party. This is important, because of the original 40 people you invite, at least 15 will not show because it slipped their minds, last minute circumstances that force change in plans, and those that really weren't interested in the first place.

On the day of the party, get your merchandise display set up early. The party should be held in the largest room in the home---usually the living room--with the merchandise display the center of attraction.

The merchandise should be set out on a sturdy table covered with a good white or light colored cloth, and the merchandise should be arranged by group or type---the jewelry items together; perfumes bat oils and colognes together, crystal together, and so on.

Try to put a bit of imagination and showmanship into your merchandise display. This will have the effect of making your merchandise look much more valuable than it actually is. Those that do put a flair into their merchandise displays find that it increases their sales by as much as 25 percent over an ordinary showing.

For instances, a high intensity light focused on the display will cause the jewelry to sparkle, the stainless steel to gleam, and the brassware to glimmer like valuable heirlooms.

Another idea would be to tack a piece of velvet onto a 4 by 6 foot piece of plywood and use it to display rings, earrings, necklaces and watches.

In jewelry sales, another idea is to hang a mirror on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card table, covered with an expensive looking piece of material, place a dressing table type mirror on this table, with a chair available for your guests to sit at the table while they try on the various items. The guests then make their selections after determining how each item looks on them.

regardless of what you do to make it easier for your guests to select and buy, a hand mirror is an absolute must whenever you're showing jewelry. It would be wise to have several hand mirrors available---two for your merchandise display table, and an extra one on the 'admiration" table.

Besides your merchandise display, be sure also you're organized with your refreshments. These usually consist of coffee, tea, soft drinks, cookies, or other "nibble' items. The host or hostess usually makes arrangements in advance for one of the guests to assist with the serving of refreshments.

Be sure you have nametags for your guests, and a couple of felt tip marking pens. And don't forget the order forms. these should be standard two-piece self-carbon forms---one copy for your customers and the other for your files. The best idea is to buy the order forms. All these items are commonly available in stationery stores. Rubber stamp your name and address on each copy of each order form, at least a couple days in advance of the party.

Still another item to remember is your merchandise catalogs. Be sure you have a good supply on hand, rubber stamped with your name and address. Later on, when you're established and the money is rolling in, you can have your name and address imprinted on your catalogs.

If you don't have a merchandise catalog, consider making one of your own. A valuable and easy-to-follow- manual "HOW TO PREPARE YOUR OWN CATALOG" (book #1203) is currently available. Another manual that will be of special interest to you is the "CLOSEOUT MERCHANDISE MONEY MAKING MANUAL" (book # 1668). Both these manuals are available from the dealer who supplied this report.

GARAGE SALE PROMOTING: FOR QUICK, EASY MONEY

2009-12-18T14:37:00.000-08:00

Pick almost any city or town in the country, drive through any
middle class neighborhood or residential area on the weekend, and
you're sure to spot at least a half dozen garage sales.

What's being sold at these garage sales? The accumulated "junk"
people no longer use or want taking up space in or around their
homes. Are they making any money with these garage sales? You'd
better believe they're making money! It's not at all uncommon to
make $600 with a weekend garage sale. It is hard to put on a
profitable garage sale? Well, yes and no. It really does take
some of your time, and also requires an awareness of a few
merchandising tactics. But the problem in running a successful
garage sale are small in comparison to the profits.

Who are the buyers, and how do you get them to come to your
garage sale? Your customers are going to be "everybody," and you
get them over to your garage with a little bit of advertising and
promotion.

Let's look at the background: Everybody accumulates the kind of
garage sale items that other people are searching for, and are
willing to buy. These items range from no longer wanted or
outgrown items of clothing, to furniture, tools, knick-knacks,
books, pictures and toys. Many garage sale items are objects of
merchandise purchased on impulse, and later found to be not what
the buyer wanted. He discovered too late that he really didn't
have a use for it, or he no longer has a need for it. Many items
found at garage sales are gifts that have been given to the
seller, but are the wrong size or incorrect choice for the
recipient.

The problem wit most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them. Many
people don't know how to stage a garage sale, and many other
people feel that putting on a garage sale is just too much bother
and work.

This is where you enter the picture. Your enterprise will be an
ongoing garage sale of items donated and collected from these
people who lack the inclination to put on a garage sales of their
own.

Step one is education: Spend a few weeks visiting all the garage
sales, swap meets and flea markets in your area. Find out what's
being offered for sale, what people are buying, and how the
merchandise is being sold. generally an item is tagged with a
price, but the seller is open to almost any reasonable offer from
the customer. Another thing you want to make a mental not of is
the way the merchandise is displayed and how the customers are
allowed to browse.

You start your own garage sale by cleaning out your basement,
attic, closets and garage. Talk to your relatives and friends;
tell them what you're going to do and ask them for donations of
no longer used or unwanted items. It's here that you'll get your
first experience in negotiating, and finally, an agreement for
you to display and sell other people's merchandise for a
percentage of the sale price. You'll find people explaining that
they really don't have a use for a specific item or thy really
don't want to keep storing it, but because of sentimental
reasons, "just hate to give it away."

Once you've had a little experience with this type of seller, you
will be able to advertise in the newspaper that you buy garage
sale items, or take them on consignment for a percentage of the
final sales price.

It's best that your wife handle the garage sale itself---greets
potential customers, "shows them around,"and generally engages
them in conversation. If it's a woman staging the garage sale,
then arrangements should be made to have another woman "mind the
store" while she's out digging up more items for sale.

The advertising angle is really quite simple, and shouldn't cost
very much either. You should run an ad in your area shopper's
newspaper for about three days in advance of, and up through the
day of your sale. Once you're operating on a full-time , every
day of the week schedule, you'll want to change your ad schedule
and the style of your advertising. But in getting started, go
with small classified ads simply announcing your garage sale,
emphasizing that you've got something of interest to
everyone--everything form A to Z. To get ideas on how to write
your ad, check your newspaper for a week or so; cut out all the
garage sale ads you can find; paste them up on a piece of paper.
Then, with a bit of critical analysis, you'll be able to
determine how to write a good ad of your own by determining the
good and bad in the ads you've collected. Something to remember:
The bigger and better you sale, the bigger and better your
"getting started" ads should be. And the secret to outstanding
garage sale profits is in having the widest or largest selection
of merchandise.

You should have made an old-fashioned "sandwich board" sign to
display in front of your house when your garage sale is open for
business. This will pull in your neighbors, if you haven't
already informed them, and attract the people driving by.
Sandwich boards are sometimes set out at key traffic
intersections nor far from the site of the garage sale, to
attract attention and point the way. (Check local ordinances to
see if this is permitted in your area.)

Another "sign idea" practiced by a few sharp operators is the old
"Burma Shave" roadside pointers. Here, you simply take a few
pieces of cardboard and tack onto the power poles a about 200
yards intervals on a thoroughfare leading to your garage sale.
You'll create a lot of traffic for yourself! Simply visit the
public library and check out a book on limericks, adapt the ones
you find humorous, and start making signs. Once word here Though:
Be sure to check your local ordinances before you start nailing
signs to power poles.

By all means, search out and use all the free bulletin boards in
your area. It's better, and usually much more profitable, to take
the time to make up and attention grabbing circular you can post
on these bulletin boards than just using a written 3 by 5 card
announcement.

To do this, pick up some "transfer lettering," go thru your
newspapers and old magazines for interesting illustrations,
graphics and pictures, then with a little bit of imagination,
makeup an 81/2 by 11 poster type announcement of your sale. When
you've got it pasted up, take it to any quick print shop ad have
them print up 50 to 100 copies for you. The cost should not come
to more than six or seven dollars.

If you make this "circular/poster" up with versatility and
long-time usage in mid, you can use it over and over again,
simply by pasting a new date. In case you were puzzled when we
talk about "pasting" this is simply pasting another piece of
paper on to the overall page. Say you have a circular with a date
of Wednesday March 1st, and you want it to read Thursday, July
16th. Rather than do the whole thing over, simply write out the
new date with your transfer letters on a separate sheet of paper,
cut it out to fit in the space occupied by the old date, and
paste the new date over the old date. A good paste to use for
this purpose is rubber cement. That's all there is to it; the
printer does the rest.

Now let's talk about the 'insider secrets" of drawing people into
your sale, and merchandising "gimmicks' that will result in the
maximum sales and profit for you. First,
call attention to your sale. Don't be shy, bashful, or
self-conscious about letting everybody for miles about know that
you're having a garage sale. Some sharp operators do the next
best thing to having the Goodyear blimp overhead: They rent
miniature blimps, send them up above the housetops, and tether
them there on their sale days. Of course this giant balloon or
miniature blimp has some sort of sign on the side of it, inviting
people to the garage sale! this is one of the strongest available
advertising ideas for pulling "traffic' to a sale of any kind.
For more details, write to Pie-In-The-Sky Company, PO Box 5267,
San Mateo, CA 94402.

You have to give your sale some flair. Put some posts up across
the front of the property and run some twisted cree paper between
them. Even better than crepe paper, run some brightly colored
ribbons. Invest in some colorful pennants and fly them from
temporary flag poles. And don't forget the balloons!

Make your garage sale a fun kind of event with clusters of
balloons anchored to your display tables and racks. Be sure to
"float" them well above the heads of your customers as they are
browsing through your merchandise displays.

Cover your display tables with colorful cloths. Don't hesitate to
use bright colors with busy patterns. Regardless of what you
sell, effective display is still predominately essential!

You cannot "dump" items haphazardly on a table, sit down and
expect to realize great profits. The people doing the most
business---making the most sales--are the ones with interesting
displays, action and color.

Try to have as wide a selection of colors as possible in your
clothing racks, and mix them for a rainbow effect. Make sure that
your jewelry items shine and sparkle. Arrange them in and with
jewelry boxes, jewelry ladders and other items sold for the
purpose of showing off jewelry while keeping it neatly organized.
We know of one lady who regularly arranges jewelry items in a
battery operated lazy susan. Seeing this jewelry slowly turning
on the lazy susan never fails to draw attention.

Think about it, and then study the methods of display used by
"rack jobbers" in the stores in your area. These are the wire
racks that usually hold card packaged items. This kind of display
rack would lend itself beautifully for anchoring a cluster of
balloons. Keep these things in mind, and build your individual
displays as part of the whole; make it pleasing to the eye as
well as convenient for your customers to browse through and
select the items that appeal to them.

Look for some kind of interesting and unusual item to call
attention to your sale--something you can set up or park in front
of your house during your sale. Some of the displays we've seen
along these lines include a horse-drawn surrey, a restored Model
T, and old farm plow. But anything of an unusual and interesting
nature will do the trick for you. One couple we know put up a
display using a manikin dressed in an old time farm bonnet, long
dress and apron. The display depicted a farm woman of old,
washing clothes with a scrub board and two steel wash tubs. You
have to believe this drew crowds and made people talk!

Wherever your imagination takes you, you have to be different and
distinctive, or you'll get lost in the hundreds of garage sales
going on all around you. If you'll take the time to employ a bit
of imagination and set your sales up with the kind of flair we've
been talking about, you'll not just draw the crowds, you'll end
up being the one holding the most profits.

It's almost a compulsion of many women to go shopping, to search
for the interesting and sometimes rare and valuable items. This
fact will keep you as busy as you'll ever want to be--staging and
holding garage sales. The market is so vast, and the appetite so
varied, that anything from a brass bedstead to a used dairy of
somebody's long-forgotten grandmother will sell, and sell fast at
garage sales. Put it all together, use a little imagination, and
you'll easily make all the money you want!

PAPER RECYCLING AND EASY SOURCE OF EXTRA INCOME FOR ANYONE

2009-12-18T14:35:00.000-08:00

One of the easiest (and best) ways of making extra money is by collecting old newspapers and selling them to a "recycling plant" in your area.

Just look around your own home--in the garage or the basement. What do you do with the old newspapers after you've read them? Most likely they are piled up in a corner of the garage or basement until one of your kids asks if he can haul them off for the school or cub scout paper drive. Or maybe your wife and kids get ambitious some weekend, clean out the garage and haul all those newspapers off to the collection truck at the local shopping center.

It's true that selling stacks of newspapers you've accumulated during the past couple of months or so won't make you rich, or really mount to much of an extra income. But think about the stacks of old newspapers you would have if you were to collect and haul away for the people in your neighborhood--say a ten-pound stack of newspapers from each house on your street every Saturday. The picture changes, doesn't it?

If you're serious, and get yourself properly organized, you can easily make $300 or more every weekend.

Right now,the going rate for old newspapers is about $50 a ton, depending upon your area. Most recycling depots prefer the paper lose rather than bundled or sacked. Check with the recycling plant you plan to sell to before delivery to them. Cardboard--ordinary cardboard boxes that have been flattened--is bring approximately $75 a ton. If you're going to collect old newspapers, you may just as well take cardboard too. Most people have old boxes around that are just taking up space, ad some will even pay you to get rid of them.

You start clearing a space in your garage for storage. One side of a two-car garage, or just an 8 by 12 foot space would be sufficient. If you have a garden shed that is dry, that would work well also. Some collectors even rent space in a neighborhood mini-warehouse.

Next, you should place and ad in your community newspaper or the weekly shopping news, something like this: Junk, old newspapers and cardboard boxes hauled away. Phone 123-4567. Then visit your neighbors. Tell them you are collecting and hauling away all the old newspapers and boxes in te neighborhood each week. You might offer them $5 a month if they' have everything ready fr you when you make your weekend collection round.

On Saturdays, starting at about 9:00 a.m., rent an open trailer and hitch it to your car. if you have a pick-up truck, so much the better. With your wife and kids, a coupe of neighbor boys, or perhaps a couple of teenage "huskies" you've hired through your local high school, start making your rounds.

You drive the car with the trailer. Your helpers, one on each side of the street, knock on each door and ask the residents if they have any old newspapers or cardboard boxes you can haul away for them.

It would be advantageous for you to have a large sign on each side of your trailer, and on each side of the car as well. It might read: Paper Collection Service.

Visit the people you've talked to on your block first. That will give you some paper in the trailer and from there, you just expand. Go to the next block and the next, driving up and down the streets, visiting, stopping at all the homes, in an ever expanding ripple from your own street.

When your trailer is full of old newspapers, you can either take them directly to your recycling plant and sell the load, or take them to your storage area, unload them, and get everything organized. It's very important, though, that you get right back to the job of knocking on doors and collecting more newspapers and cardboard.

Some people will (foolishly) collect a load, take it in for sale, and then waste the time gloating over the easy money they've just made. One load won't make you rich or even pay for your time. Get right back on the job and collect as many loads as the daylight hours will allow.

Make the same rounds; follow the same collection route, at least once every two weeks. Once you've got the routine working well, you'll be ready to hire a couple of high school or college students to help, perhaps with another car and trailer.

The best way to pay your help is with a percentage of the tonnage you sell. And then too, once you have it all together, you'll want to go with a truck or trailer that allows you to haul a couple of tons of paper per load.

It's important that you make regular rounds, calling on the same houses regularly. After about six months of this, you'll be ready to open a local recycling depot.

This simply means taking the accumulation of paper out of your home or garden shed ad moving it to a business location. Because of your advertising in the newspapers, and the sign on your truck or trailer, people will be calling you during the week to come and pick up paper they have ready for you. Also, your neighbors will very likely be dropping by with armloads of paper for you from time to time, as well. Specifically, these are the reasons you'll need storage space to store paper in your garage or other storage area until you have enough to load up and take to the recycling plant.

One of the best locations for your recycling depot is an abandoned or closed down service station perhaps a vacant , or even a corner of a large shopping center parking ara. You'll need a scale (you can rent or lease one of these for a small amount), and a quick set-up tent or large truck.
What you want to do is establish a location where people can come to you They bring their newspapers and two cents a pound for cardboard boxes. You an hire someone to man this center for you during the day, or perhaps only open between 4 and 6 o'clock in the afternoons. Advertise your hours, and be dependable, so that people can count on you.

Even though you have a collection depot, you'll still want to continue your weekend collection rounds. But with a collection depot,you can hire other people to do the driving, knock on doors,make the collections and transfer their loads into the depot facility. If it's a big truck or trailer, you'll be selling ten to fifteen tons of paper whenever you make your trips to te recycling plant.

Another important thing you should think about doing is getting the whole community involved with you. Get them to thinking about recycling paper and selling to you. Run some promotions; work for free publicity;and be conspicuous. Don't be embarrassed; everyone is aware of te need for recycling everting that can be recycled. And you'll be admired as someone with the ambition to make it happen, picking up a good second income while you're doing it.

The complete business start-up manual HOW TO START YOUR OWN PAPER RECYCLING SERVICE, can be obtained from the distributor who supplied this report.

HOW TO FIND AUTHORITATIVE BACKGROUND ON ANY SUBJECT

2009-12-17T17:06:00.000-08:00

When you're doing research or looking for information on a
particular subject, it's a lot like a detective checking all his
possible clues. The important thing is knowing who and where your
sources are.

In almost all instances, your first move should be to your
encyclopedia. if you don't have an up-to-date set, there's always
your public library.

Most of the time, and encyclopedia will give you at least the
general facts about your subject. You may have to check other
sources for more detailed information.

Thus, your next move should be books that have been written on
the subject. The subject and title sections of the card catalog
or the bound volumes of computer printouts in most public
libraries will give you plenty of listings.

After you've selected a number of books for background
information, check the magazines either directly related to your
subject, or those carrying articles on the subject. Most of the
time, you'll find that magazines will provide you with more
up-to-date timely information than books.

To check out information on your subject in magazines, look in
the Reader's Guide to Periodical Literature. Under subject and
author headings, the complete collection of this guide will list
articles printed in magazines since the turn of the century. The
Suggestions For Use section will instruct you on how to read the
codes under each heading. If you can't find your subject listed,
think of similar subjects that might be related.

If your subject is part of a particular field of study, there may
be a special index that will help you. Among these special
indexes, you'll find: Art Index, Business Periodicals Index,
Consumers Index, Education Index, Humanities Index, Social
Science Index, Biological and Agricultural Index, and Applies
Sciences and Technology Index. You'll even find a Popular
Periodicals Index which lists articles that have appeared in
currently popular magazines.

You'll also find that most newspapers are veritable goldmines of
reference material. Most of the big city newspapers have
computerized indexes. Several of the special national newspapers
such as Wall Street Journal also have reference indexes.

Without a doubt, the New York Times Index is the most complete.
In these newspaper indexes, subjects and people are listed
alphabetically with the date, page number, and usually with the
number of columns devoted to that particular story. About all you
have to do to avail yourself of this information is to stop by
the newspaper office, tell them the kind of information you're
looking for, and ask their help in locating it within their
index.

FACTS ON FILE: is a world news digest that's found at most public
libraries. This is a weekly publication that's broken down into
four categories; World Affairs, U.S Affairs, Other Nations, and
Miscellaneous.

EDITORIALS ON FILE: is a similar service that comes out twice
each month. It is a survey of newspaper editorials than span a
wide range of subjects.

If you want to known about business trends, you should ask for
and look at the Moody's reports. These cover banking and finance,
industry and public utilities.

Most large libraries also keep pamphlet files for brochures from
various information services and government agencies. Be sure to
ask about these.

Whenever you have a question or want more information on a
subject, always check first in the material that has been written
about it. Public libraries and newspapers are free, and will
definitely point you in the right direction even if you don't
know much about sources.

One of the best sources of information is people. Ask around and
more often than not, you'll find someone right in your own area
who is well versed on your subject. An introductory phone call
and an explanation as why you're researching the subject will
almost always lead you to many people who'll be glad to talk with
you.

Interviewing and talking with people will give you the chance to
ask questions and hear specific explanations about details that
may not be fully covered in a book, newspaper or other
publication.

Researching and gathering information on a particular subject can
be fun, exciting, and very informative. It will never be dull or
boring. The important thing is to search out all the available
sources, and then to take advantage of them. From there, you'll
find it's very much like putting a jigsaw puzzle together; the
closer you get to completing the picture, the more excited you
become.

Many people find that when they begin a research project on a
specific subject, they quickly uncover so many interesting
related subjects that it's hard to confine their enthusiasm to
just the one subject. This is what learning is all about,
regardless of the use you eventually make of the informative you
gather. The more you learn, the more you want to learn.

Curiosity about all things, and good, basic research are the
prime requisites for any successful writer. To have read about or
experienced only a few aspects of a given subject won't interest
very many people. What the people want is a thorough discussion
of the subject from as many different points of view as possible.
This, of course, requires research, and to do research, you have
to know where to find the material you want.

Hopefully, we've "turned you own" with the idea that the
information you're interested in is available and virtually at
your fingertips. All it takes is just a bit of effort on your
part to avail yourself of it. Just remember, whatever has been
thought of or dreamed of by man since the reasonable amount of
searching.

HOW TO MAKE BIG MONEY WITH YOUR OWN NEWSPAPER CLIPPING SERVICE

2009-12-17T17:03:00.000-08:00

This is a very lucrative business, and it's growing in demand and
popularity. There are thousands of people in all parts of the
world who are making hundreds of dollars each week, just reading
and clipping news item in the privacy of their own homes!

The press-clipping business is very much misunderstood by most
people, and therefor there are a lot of people who are very
skeptical about it as a way for ordinary people to make extra
money at home. If you explain to friends or neighbors that you
operate a press clipping business, most of them will think you
pore through the obituaries, funeral notices, ad wedding
announcements. Clipping these out and sending them to people or
relatives of the people being written about.

In reality, this is but a very small part of the home-based
newspaper clipping service. The really successful press clipping
services have contracts with companies and organizations that
want to keep current on any number of matters reported in the
papers.

Some companies hire clipping services in order to keep track of
what their competitors are doing. Other companies, including
businesses of all kinds, use clipping services as a means of
locating sales leads and new customers. National magazines and
newspapers are a;ways in ned of different or interesting
material, and frequently employ home-based clipping services.

To set yourself up in this kind of business, you'll need only a
pair of scissors and as many different newspapers and magazines
as you can subscribe to. A visit to your local public library
should be most informative relative to newspapers and magazines
available to subscribers.

You should also visit your local wholesale paper house, or make a
deal with te local stationery store to buy labels at a discount
price. You'll want to attach these labels to the top of each
clipping you send to your clients. On these labels, you'll want
to print the name of the publication th clipping came from, and
the date it appeared, as well as your on name and address.

The next step is simply to start clipping articles that mention
or talk about specific companies or people. File you clippings in
envelopes or boxes according to industries or types of
businesses, by company name, ad according to the names of the
people mentioned.

Once you have ten or more clippings that talk about a particular
company or person, put them in a envelope and send them to that
company's owner or public relations director. You should include
a short note with the clippings, explaining your service and your
fees.

Your should try to get your clients to agree to pay you a monthly
"reader's fe," for which you agree to look for anything in the
newspaper about him or his company or industry. Every time you
spot such an article, you of course clip it, and send it to him.
A minimum monthly "reader's fee" is usually $25,but it can vary
according to the number of publications you read, and thee number
of clippings found.

Generally, a clipping service that scans statewide publications
charge about $50 per client, or $100 per client for those wanting
clippings from national publications. These fees, of course, are
monthly fees, and you can easily see how you could make very good
money with just 20 or 25 clients.

To promote and build your business, you can scan your local
business services directory and send out a solicitation letter to
each of those listed. A couple days after you've posted your
sales letter, you should follow up with a phone call.

A short, to-the-point ad under "Business Personals" in your daily
newspaper will also bring in new clients for you. And as soon you
can afford it, go with at least a small display ad in the yellow
pages of your telephone directory.

You should definitely contact relations firms, advertising
agencies,and civic organizations in your area. Explain your
services and ask them if they have any special clients or needs
you can help them with. You'll find many of your local political
and "cause" groups very interested in receiving clippings about
their opponents.

Clipping services in one form or another have been around since
the advent of the printing press, and as stated earlier, they're
becoming more in demand. It's definitely the kid of business
anyone who knows how to read can set up ad operate with an
absolute minimum investment.

HOW TO START A MONEY BROKERAGE BUSINESS

2009-12-16T15:44:00.000-08:00

Becoming a Money Broker is one of the easiest and most rewarding
endeavors available. Virtually anyone can become a Money Broker
with the smallest investment. You can start this business on a
part-time basis, and earn large "Finders Fees," or open your own
office and work fulltime with absolutely unlimited income
potential.

Until very recently, the "secrets of money brokering" were
closely guarded and known only to a few select bankers,
investment corporations, and business consultants. No other
business offers the potential income figure for so little
investment! As an example, starting with less than $100, some
money brokers have made $100,000 their first year in their
business! This is the ideal way for a man or woman to supplement
his or her present income, or change professions after a period
of time. It is an absolute "dream-come-true" for the
semi-retired, or retired office worker.

There is hardly another business requiring less than $100 in
start-up cost that can put you in a six-figure income bracket so
quickly. None of them give you the power, prestige, or
status-respectability in your community-equal to that of the
Money Broker.

To get started, you'll need stationary, envelopes, and business
cards with your own letterhead. When ordering, be sure to include
your phone number. Also have copies made of your Fee Agreement.
We have presented a typical Fee Agreement form (which you may
duplicate after eradicating the instructions we have given in
blanks)

As we started, the investment in this business is small; when you
have your stationary, envelopes, cards and the Finder's Fee
Agreement in hand, you have spent part of it. The other part will
be discussed now, because you have to "find" both borrower and
lender to really get underway.

Once you have your "working paper," you will run some
advertisements in your local paper under the headings "money to
Loan," or "Business Opportunities." Typical ads might read:

MONEY AVAILABLE FOR BILL CONSOLIDATION, HOME REPAIR,
BUSINESS EXPANSION, ANY WORTHWHILE PROJECT CALL JOHN
423-8821

(This ad would be used to "pull" BORROWERS)

BUSINESSMAN NEEDS CAPITAL FOR EXPANSION. EXCELLENT
COLLATERAL AND REFERENCES. CALL JOHN JOHNSON AFTER 4:00 PM
423-8821

(This one would be to attract LENDERS)

In response to the calls or letters from prospective clients, you
will have to be prepared (really BE prepared by practicing) with
the proper answers and sales pitch--(to the prospective
borrower): "Yes, this is John Johnson. Thank you for calling.
First I will explain how we operate. I'm a money broker, Mr. (USE
HIS NAME!)____. I bring you, the borrower, and the lender,
together. I have different money sources available---banks,
insurance companies, private investment groups of doctors,
dentists, lawyers, and other professional people. My sources are
in business to make money by lending out money. Let's see-- I
need to determine your needs and the purpose of the loan in order
to properly prepare the necessary financial papers for your loan
request as many as ten different lending groups in order to get
the loan for you. Once I have an approval on your loan request,
I'm paid anywhere from 2% to 10% of the total loan
figure...important for you to remember, though, is that I don't
get paid less I GET the loan for you. I do, however charge a $100
non-refundable Application Fee to cover my expenses in preparing
your request for loan papers and presenting this portfolio to the
lenders. In a nutshell, that's how these types of loans are
negotiated. Now then, how much will you need?

(Note that five successful registrations per will bring you $500
each week.)

This is where you begin to acquire the information you are going
to need to proceed--the amount of money needed---purpose of the
loan---terms the borrower wants for repayment--and a profile of
his background--education, employment record, date of birth,
Social Security number, marital status, general health, and
number of dependents.

Next you type this information onto the proper forms, assembling
all into a portfolio and presenting it with a cover letter to at
least five different lenders for their consideration.

When the loan is granted, you collect your Brokers Fee--a
pre-determined percentage of the total loan figure.

(TYPICAL FEE AGREEMENT FORM)

YOUR NAME AND ADDRESS

AGREEMENT FOR FINANCIAL SERVICE

The undersigned, Borrower's name, hereby appoints YOUR NAME, as
his Agent and authorizes him to submit to lenders data
information supplied by the borrower, for the purpose of the
lender making a loan or investment direct to the undersigned. The
undersigned aggress to pay to YOUR NAME, a fee of ___% of the
amount of the loan or investment obtained. The undersigned hereby
pays to YOUR NAME, $____ as a non-refundable fee for the time
involved to appraise the feasibility of loan requested; this fee
is separate from any
other fess due, if the loan is obtained.

___________________ _______________________
Date Borrower

A CHECKLIST OF QUESTIONS TO ANSWER BEFORE YOU BUY A FRANCHISE

2009-12-16T15:39:00.000-08:00

Franchise businesses such as Wendy's, McDonald's and Jack-In-The-Box are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers.

Some franchises are very good. They treat both the franchisor and the franchisee very well. Others are very one-sided. Still others are almost total rip-offs that trap one into paying ten to fifty times the actual value of the business idea, equipment, or whatever it is they are trying to get you to buy.

Before putting any money into a franchise, you should investigate everything completely. We've prepared a list of questions you should be asking, and should get satisfactory answers to before investing.

1. Has your attorney studied the franchise contract, discussed it completely with you, and do you both approve it without reservations?

2. Does the franchise require you to take any steps which are either illegal or even border on illegal, or are otherwise questionable or unwise in your state, county or city?

3. Does the franchise give you an exclusive territory for the length of the franchise period, or can the franchisor sell a second franchise in your territory?

4. is the franchisor connected in any way with any other franchise company handling similar products or services?

5. If you answered yes to the above questions, what is your protection against the second franchising company?

6. Under what circumstances can you end the franchise contract, and at what cost to you?

If you sell your franchise, will you be compensated for your goodwill or will it be lost to you?

8. How many years has the firm been offering you the franchise been in operation?

9. Does the company offering you this franchise have a reputation for honesty and fair dealing among its franchisees?

10. Has the franchisor shown any certified figures indicating exact net profits of one or more of its members, and have you personally checked the figures with these people?

11. Will the franchisor assist you with: a) A management training program; b) An employee training program; c) A public relations and advertising program; d) Capital; e) Credit; f) Merchandising ideas?

12. If needed, will the franchisor assist you in finding a suitable location?

13. Is the franchising firm adequately financed so that it can carry out its sated plans?

14. Does the franchisor have experienced management, trained in depth?

15. Exactly what can the franchisor do for you that you cannot do for yourself?

16. Has the franchisor investigated you carefully enough to assure itself that you can successfully operate a profit to both of you?

17. Does your state have a law regulating the sale franchises, and has the franchisor complied with that law to your satisfaction?

18. How much equity capital will you need to purchase the franchise and operate it until your income equals your expenses?

If you can get the answers to each of these questions, and those answers satisfy you, then you're probably thinking about buying a pretty good franchise deal. However, if you're in doubt about any of these points, be sure to check it out and know the answers for certain before you invest or sign anything.

Buying a franchise can give you a measure of security, and in some cases, sure-fire profits. Business surveys show that fewer than 20 percent of all franchised businesses fail. This is in comparison to a 60 to 80 percent failure rate for ALL new businesses started in this country each year.

Information regarding specific franchising ideas can be found in the franchising directories, which are generally available at the local library. Often there will be a notice posted in franchise outlets themselves.

If you can afford the entry into this business, statistics are on your side. You are now armed with some CAUTION and STOP and GO signs!

HOW TO SET UP A TAX-SAVING BOOKKEEPING SYSTEM

2009-12-15T00:56:00.001-08:00

One of the most important, but least understood or appreciated
aspects of any business is its bookkeeping or accounting system.
And, because very few people know much about the reasons for a
bookkeeping system, most people are frightened by the thought of
the work involved in setting up such a system, and the drudgery
of daily maintenance.

There's really nothing complicated to bookkeeping it's as simple
as keeping a daily dairy and' or maintaining your personal
checkbook. At the bottom line, it's simply a matter of recording
your deposits-your incoming monies-and keeping a record of the
money you spend.

So, the first thing you need to do is open a business account for
your extra income business or endeavors. Generally, this is
simply a matter of asking the new accounts teller at a local bank
for a business account registration fee, send it in to the
appropriate commissioner, and from there, open you a new business
account-complete with imprinted checks.

Drop by a local stationery store and pick up a loose leaf
notebook, and a supply of paper. We've always picked up a supply
of index tabs at the same time--either to separate the months or
the accountability sections for each item we sell.

Assuming that you want to make it as simple as possible, while at
the same time keeping it as efficient as is necessary-here's what
you do and how to do it.

On the first page in your notebook, write on the top line and in
the middle of the page: Monday, January 1st, 1983
or whatever day you officially start your business...Then, as
your orders come in, if by mail, as you open your mail-jot down
starting from the left side of the page, the amount you
received-dash-for what-from whom, and their address. The page
might look like this:

Monday--- January 1 1993

$
14 Tapes
100 S.W Fee-Barton
10 Hong Kong Dir #261
10 " " #261
3 Whsle Prt Dir #49
70 Hot Line Lst--Morgan

TOTAL INCOME $207 EXPENSES 0

That's all there is to it, and boiling it all down, it amounts
to recording what you receive and what you spend.
The next entry, immediately under that first day's entry might
look like this:

$207 Deposit
11 Printer-for copies
10 Sec & riches thru R Est #302-Rogers( 75010)
3 Simplified annual M.O bkkp Sys (21104)
10 Money Magnetism-Kline (88033)
36 R.W Fee-Magnuson (10067
6 Manual on Bookselling-#291-Magnuson (10067
15 display Ad- Smith 948089)
22 Ideal Ofc Supplies-printer paper

TOTAL INCOME $80 Expense $33 Deposit $207

And then, carry on with this recording of the money you deposit,
receive and spend each day with similar entries for each day of
the week-every day Monday Thru Saturday for each week. It's
simple uncomplicated, and a positive record of your business
activity.

Then at the end of each month, transfer this daily information to
one of the low cost bookkeeping registers that your tax
consultant or accountant can work from. These people won't work
from your daily dairy, ad will not transfer the information you
record in it to a formal bookkeeping register without charging
you a small fortune. it's not that big of a job, ad if you do it
after te close of the business on the last day of the month, it
will take at the most a very few minutes. Then, of course, when
you're ready to do your taxes, you simply give your bookkeeping
register to whoever is going to do your taxes, and you're home
free.

The bookkeeping register you'll need can be any simple columnar
notebook-we use an "Ekonomik Register,Form RL-17"
available in a number of different styles and sizes from Ekonomik
Systems-PO Box 11413-Tacoma,WA 98411. All you really need is some
sort of notebook with a number of columns marked off, a title
written at the top of each column, and a record of te money
received for each day relative to the product or service each
column represents. Then at the end of each month, you can simply
add the totals from each column and you'll instantly know how
much money you took in from each of your offers.

Beyond te date column, will be your record of expenses or money
spent. Again, you should title each of the columns you'll be
entering figures into, and then record your expenditures for
items falling into those categories. Then at the end of each
month, it's a simple matter to add the total from each column and
know exactly where you stand relative to profit or loss-how much
you took in compared to how much you spent.

Bookkeeping and/or accounting is a very simple and should not
scare you. Just keep it simple, ad up-to-date.

HOW TO ACHIEVE EXCELLENCE IN SALES #2

2009-12-14T23:50:00.000-08:00

Here are some guidelines that will definitely improve your gross
sales, and quite naturally, your gross income. I like to call
them the Strategic Salesmanship Commandments. Look them over;
give some thought to each of them; and adapt those that you can
to your own selling efforts.

1. If the product you're selling is something your prospect can
hold in his hands, get it into his hands as quickly as possible.
In other words, get the prospect "into the act". Let him feel
it, weigh it, admire it.

2. Don't stand or sit alongside your prospect. Instead, face
him while you're pointing out the important advantages of your
product. This will enable you to watch his facial expressions
and determine whether and when you should go for the close. In
handling sales literature, hold it by the top of the page, at
the proper angle, so that your prospect can read it as you're
highlighting the important points.

Regarding your sales literature, don't release your hold on it,
because you want to control the specific parts you want the
prospect to read. In other words, you want the prospect to read
or see only the parts of the sales material you're telling him
about at a given time.

3. With prospects who won't talk with you: When you can get no
feedback to yours sales presentation, you must dramatize your
presentation to get him involved. Stop and ask questions such
as, "Now, don't you agree that this product can help you or
would be of benefit to you?" After you've asked a question such
as this, stop talking and wait for the prospect to answer. It's
a proven fact that following such a question, the one who talks
first will lose, so don't say anything until after the prospect
has given you some kind of answer. Wait him out!

4. Prospects who are themselves sales people, and prospects who
imagine they know a lot about selling sometimes present
difficult selling obstacles, especially for the novice. But
believe me, these prospects can be the easiest of all to sell.
Simply give your sales presentation, and instead of trying for a
close, toss out a challenge such as, "I don't know, Mr.
Prospect - after watching your reactions to what I've been
showing and telling you about my product, I'm very doubtful as
to how this product can truthfully be of benefit to you".

Then wait a few seconds, just looking at him and waiting for him
to say something. Then, start packing up your sales materials
as if you are about to leave. In almost every instance, your
"tough nut" will quickly ask you, Why? These people are
generally so filled with their own importance, that they just
have to prove you wrong. When they start on this tangent, they
will sell themselves. The more skeptical you are relative to
their ability to make your product work to their benefit, the
more they'll demand that you sell it to them.

If you find that this prospect will not rise to your challenge,
then go ahead with the packing of your sales materials and leave
quickly. Some people are so convinced of their own importance
that it is a poor use of your valuable time to attempt to
convince them.

5. Remember that in selling, time is money! Therefore, you
must allocate only so much time to each prospect. The prospect
who asks you to call back next week, or wants to ramble on about
similar products, prices or previous experiences, is costing you
money. Learn to quickly get your prospect interested in, and
wanting your product, and then systematically present your sales
pitch through to the close, when he signs on the dotted line,
and reaches for his checkbook.

After the introductory call on your prospect, you should be
selling products and collecting money. Any callbacks should be
only for reorders, or to sell him related products from your
line. In other words, you can waste an introductory call on a
prospect to qualify him, but you're going to be wasting money if
you continue calling on him to sell him the first unit of your
product. When faced with a reply such as, "Your product looks
pretty good, but I'll have to give some thought", you should
quickly jump in and ask him what specifically about your product
does he feel he needs to give more thought. Let him explain,
and that's when you go back into your sales presentation and
make everything crystal clear for him. If he still balks, then
you can either tell him that you think he product will really
benefit him, or it's purchase be to his benefit.

You must spend as much time as possible calling on new
prospects. Therefore, your first call should be a selling call
with follow-up calls by mail or telephone (once every month or
so in person) to sign him for re-orders and other items from
your product line.

6. Review your sales presentation, your sales materials, and
your prospecting efforts. Make sure you have a "door-opener"
that arouses interest and "forces" a purchase the first time
around. This can be a $2 interest stimulator so that you can
show him your full line, or a special marked-down price on an
item that everybody wants; but the important thing is to get
the prospect on your "buying customer" list, and then follow up
via mail or telephone with related, but more profitable products
you have to offer.

If you accept our statement that there are no born salesmen, you
can readily absorb these "commandments". Study them, as well as
all the material in this report. When you realize your first
successes, you will truly know that "salesmen are MADE - not
born".

HOW TO ACHIEVE EXCELLENCE IN SALES #1

2009-12-14T23:48:00.000-08:00

Most people are always striving to better themselves. It's the
"American Way". For proof, check the sales figures on the
number of self-improvement books sold each year. This is not a
pitch for you to jump in and start selling these kinds of books,
but it is a indication of people's awareness that in order to
better themselves, they have to continue improving their
personal selling ab abilities.

To excel in any selling situation, you must have confidence, and
confidence comes, first and foremost, from knowledge. You have
to know and understand yourself and your goals. You have to
recognize and accept your weaknesses as well as your special
talents. This requires a kind of personal honesty that not
everyone is capable of exercising.

In addition to knowing yourself, you must continue learning
about people. Just as with yourself, you must be caring,
forgiving and laudatory with others. In any sales effort, you
must accept other people as they are, not as you would like for
them to be. One of the most common faults of sales people is
impatience when the prospective customer is slow to understand
or make a decision. The successful salesperson handles these
situations the same as he would if he were asking a girl for a
date, or even applying for a new job.

Learning your product, making a clear presentation to qualified
prospects, and closing more sales will take a lot less time once
you know your own capabilities and failings, and understand and
care about the prospects you are calling upon.

Our society is predicated upon selling, and all of us are
selling something all the time. We move up or stand still in
direct relation to our sales efforts. Everyone is included,
whether we're attempting to be a friend to a co-worker, a
neighbor, or selling multi-million dollar real estate projects.
Accepting these facts will enable you to understand that there
is no such thing as a born salesman. Indeed, in selling, we all
begin at the same starting line, and we all have the same finish
line as the goal - a successful sale.

Most assuredly, anyone can sell anything to anybody. As a
qualification to this statement, let us say that some things are
easier to sell than others, and some people work harder at
selling than others. But regardless of what you're selling, or
even how you're attempting to sell it, the odds are in your
favor. If you make your presentation to enough people, you'll
find a buyer. The problem with most people seems to be in
making contact - getting their sales presentation seen by, read
by, or heard by enough people. But this really shouldn't be a
problem, as we'll explain later. There is a problem of
impatience, but this too can be harnessed to work in the
salesperson's favor.

We have established that we're all sales people in one way or
another. So whether we're attempting to move up from forklift
driver to warehouse manager, waitress to hostess, salesman to
sales manager or from mail order dealer to president of the
largest sales organization in the world, it's vitally important
that we continue learning.

Getting up out of bed in the morning; doing what has to be done
in order to sell more units of your product; keeping records,
updating your materials; planning the direction of further sales
efforts; and all the while increasing your own knowledge---all
this very definitely requires a great deal of personal
motivation, discipline, and energy. But then the rewards can be
beyond your wildest dreams, for make no mistake about it, the
selling profession is the highest paid occupation in the world!

Selling is challenging. It demands the utmost of your
creativity and innovative thinking. The more success you want,
and the more dedicated you are to achieving your goals, the more
you'll sell. Hundreds of people the world over become
millionaires each month through selling. Many of them were flat
broke and unable to find a "regular" job when they began their
selling careers. Yet they've done it, and you can do it too!

Remember, it's the surest way to all the wealth you could ever
want. You get paid according to your own efforts, skill, and
knowledge of people. If you're ready to become rich, then think
seriously about selling a product or service (preferably
something exclusively yours) - something that you "pull out of
your brain"; something that you write, manufacture or produce
for the benefit of other people. But failing this, the want ads
are full of opportunities for ambitious sales people. You can
start there, study, learn from experience, and watch for the
chance that will allow you to move ahead by leaps and bounds.

SECRETS OF GETTING FREE ADVERTISING

2009-12-14T23:22:00.000-08:00

The opportunities for getting free advertising for your product
or services are limited only by your own imagination and
energies. There are so many proven ways of promoting your
objectives without cost that it literally boggles the mind just
to think of listing them.

One way is to write an article relative to your particular
expertise and submit it to all the publications and media dealing
in the dissemination of related information. In other words,
become your own publicity and sales promotions writer. Get the
word out; establish yourself as an expert in your field, and
"tag-along" everything you write with a quick note listing your
address for a catalog, dealership opportunity, or more
information.

Another really good way is by becoming a guest on as many of the
radio and television talk shows or interview type programs as
possible. Actually, this is much easier to bring about than most
people realize. Write a letter to the producer of these programs,
then follow up an in-person visit or telephone call. Your initial
contact should emphasize that your product or service would be of
interest to the listeners or viewers of the program--perhaps even
saving them time and money.

Other ways of getting free or very inexpensive exposure include
the posting of advertising circulars on all free bulletin boards
in your area, especially the coin-operated laundries, grocery
stores, and beauty and barber shops. Don't discount the idea of
handing out circulars to all the shoppers in busy shopping
centers and malls, especially on weekend. You can also enlist the
aid of the middle school students in your area to had out
circulars door-to-door.

Some of the more routine methods include having a promotional ad
relative to your product or service printed on the front or back
of your envelopes at the time you have them printed with your
return address.

Be sure to check all the publications that carry the kind of
advertising you need. Many mail order publications just getting
started offer unusually low rates to first-time advertisers; a
free-of-charge insertion of your ad when you pay for an order to
run three issues or more; or special seasonal ad space at greatly
reduced rates. And there are a number of publications that will
give you Per Inquiry (PI) space--arrangement where all orders
come in to the publication, they take a commission from each
order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for "" space. In this
arrangement you send them your ad, and they hold it until they
have unsold space, and then at a price that's always one third or
less the regular price for the space need, insert your ad. Along
these lines, be sure to check in with the suburban neighborhood
newspapers.

If you send out or publish any kind of catalog or ad sheet, get
in touch will all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their
publication in exchange for your running an ad for them of
comparable size in yours.

Finally, there's nothing in the world that beats the low cost and
tremendous exposure you get when you advertise a free offer.
Simply run an ad offering a free report of interest to most
people--- a simple one page report with a "tag-line" inviting the
readers to send money for more information, with a full page
advertisement for your book or other product on the backside. Ask
for a self-addressed stamped envelope, and depending on the
appeal for your report and circulation of the publication in
which your ad appears, you could easily be inundated with
responses!

The trick here, of course, is to convert all these responses, or
a large percentage of them, into sales. This is done via the
"tag-line," which issues an invitation to the reader to send for
more information, and the full page ad on the back of the report,
and other offers you include with the complete package you send
back to them. As mentioned at the beginning of this report, it's
just a matter of unleashing your imagination. Do that, and you
have a powerful force working for you that can help you reach
your goals.

HOW TO GET FREE RADIO ADVERTISEMENT

2009-12-13T23:34:00.000-08:00

The greatest expense you're going to incur in conducting a
successful business is advertising.

You have to advertise. Your business cannot grow and flourish
unless you advertise. Advertising is the "life-blood" of any
profitable business. And regardless of where or how your
advertise, it's going to cost you in some form or another.

Every successful business is built upon, and continues to thrive,
primarily, on good advertising. The top companies in the world
allocate millions of dollars annually to their advertising
budget. of course, when starting from a garage, basement or
kitchen table,you can't quite match their advertising
efforts---at least not in the beginning. But there is a way you
can approximate their maneuvers without actually spending their
kind of money. And that's through "P.I" Advertising.

"P.I." stands for per inquiry. This kind of advertising most
generally associated with broadcasting, where you pay only for
the responses you get to your advertising message. It's very
popular--somewhat akin to bartering--and is used by many more
advertisers than most people realize. The advantages of PI
Advertising are all in favor of the advertiser because with this
kind of an advertising arrangement, you can pay only for the
results the advertising produces.

To get in on this "free" advertising, start with a loose leaf
notebook, and about 100 sheets of filler paper. Next, either
visit your public library and start poring through the Broadcast
Yearbook on radio stations in the U.S., or Standard Rate and Data
Services Directory on Spot Radio. Both these publications will
give you just about all the information you could ever want about
licensed stations.

An easier way might be to call or visit one of your local radio
stations, and ask to borrow (and take home with you) their
current copy of either of these volumes. To purchase them
outright will cost $50 to $75.

Once you have a copy of either of these publications, select the
state or states you want to work first. It's generally best to
begin in your own state and work outward from there. If you have
a moneymaking manual, you might want to start first with those
states reporting the most unemployment.

Use some old fashioned common sense. Who are the people most
likely to be interested in your offer, and where are the largest
concentrations of these people? You wouldn't attempt to sell
windshield de-ice canisters in Florida, or suntan lotion in
Minnesota during the winter months, would you?

At any rate, once you've got your beginning "target" area decided
upon, go through the radio listings for the cities and towns in
that area, and jot down in your notebook the names of general
mangers, the station call letters, and addresses. be sure to list
the telephone numbers as well.

On the first try, list only one radio station per city. Pick out
the station people most interested in your product would be
listening to. This can be determined by the programming
description contained within the date block about the station in
the Broadcasting Yearbook or the SRDS Directory.

The first contact should be in the way of introducing yourself,
and inquiring if they would consider a PI Advertising campaign.
You tell the station manger that you have a product you feel will
sell very well in his market, and would like to test it before
going ahead with a paid advertising program. You must quickly
point out that your product sells for, say $5, and that during
this test, you would allow him 50% of that for each response his
station pulls for you. Explain that you handle everything for
him: the writing of the commercials, all accounting and
bookkeeping, plus any refunds or complaints that come in. In
other words all he has to do is schedule your commercials on his
log, and give them his "best shot." When the responses come in,
he counts them, and forwards them on to you for fulfillment. You
make out a check for payment to him, and everybody is happy.

If you've contacted him by phone, and he agrees to look over your
material, tell him thank you and promise to get a complete
"package" in the mail to him immediately. Then do just that.
Write a short cover letter, place it on top of your "ready-to-go"
PI Advertising Package, and get it in the mail to him without
delay.

If you're turned down, and he is not interested in "taking on"
any PI Advertising, just tell him thanks, make a notation in your
notebook by his name, and go to your next call. Contacting these
people by phone is by far the quickest, least expensive and most
productive method of "exploring" for those stations willing to
consider your PI proposal. In some cases though, circumstances
will deem it to be less expensive to make this initial contact by
letter or postcard.

In that case, simply address you card or letter to the person you
are trying to contact. Your letter should be positive in tone,
straight forward and complete. Present all the details in logical
order on one page, perfectly typed on letterhead paper, and sent
in a letterhead envelope. (Rubber-stamped letterheads just won't
get past a first glance.) Ideally, you should include a
self-addressed and stamped postcard with spaces for positive or
negative check marks in answer to your questions: Will you or
won't you over my material and consider a mutually profitable
"Per Inquiry" advertising campaign on your station?

Once you have an agreement from your contact at the radio station
that they will look over your materials and give serious
consideration for a PI program, move quickly, getting your cover
letter and package off by First Class mail, perhaps even Special
Delivery.

What this means is at the same time you organize your "radio
station notebook," you'll also want to organize your advertising
package. Have it all put together and ready to mail just as soon
as you have a positive response. Don't allow time for that
interest in your program to cool down.

You'll need a follow-up letter. Write one to fit all situations;
have 250 copies printed, and then when you're ready to send out a
package, all you'll have to do is fill in the business salutation
and sign it. If you spoke of different arrangements or a specific
matter was discussed in your initial contact, however, type a
different letter incorporating comments or answers to the points
discussed. This personal touch won't take long, and could pay
dividends!

You'll also need at least to thirty-second commercials and two
sixty-second commercials. You could write these up, and have 250
copies printed and organized as a part of your PI Advertising
Package.

You should also have some sort of advertising contract written
up, detailing everything about your program, and how everything
is to be handled; how and when payment to the radio station is to
be made, plus special paragraphs relative to refunds, complaints,
and liabilities. All this can be very quickly written up and
printed in lots of 250 or more on carbonless multi-part snap-out
business forms.

Finally, you should include a self-addressed and stamped postcard
the radio station can use to let you know that they are going to
use your PI Advertising program, when they will start running
your commercials on the air, and how often, during which time
periods. Again, you simply type out the wording in the form you
want to use on these "reply postcards, and have copies printed
for your use in these mailings.

To review this program: Your first step is the initial contact
after searching through the SRDS or Broadcasting Yearbook. Actual
contact with the stations is by phone or mail. When turned down,
simply say thanks, and go to the nest station on the list. For
those who want to know more about your proposal, you immediately
get a PI Advertising Package off to them via the fastest way
possible. Don't let the interest wane.

Your Advertising Package should contain the following:
1. Cover letter
2. Sample brochure, product literature
3. Thirty-second and sixty-second commercials
4. PI Advertising Contract
5. Self-addressed, stamped postcard for station
acknowledgement and
acceptance of your program.

Before you ask why you need an acknowledgement postcard when you
have already given them a contact, remember that everything about
business changes from day to day---conditions change, people get
busy, and other things come up. the station manager may sign a
contract with your advertising to begin the 1st of March. The
contract is signed on the 1st of January, but when March 1 rolls
around, he may have forgotten, been replaced, or even decided
against running your program. A lot of paper seemingly "covering
all the minute details" can be very impressive to many radio
station managers, and convince them that your company is a good
one to do business with.

Let's say that right now you're impatient to get started with
your own PI Advertising campaign. Before you "jump off the deep
end," remember this: Radio station people are just as
professional and dedicated as anyone else in business---even more
so in some instances--so be sure you have a product or service
that lends itself well to selling via radio inquiry system.

Anything can be sold, and sold easily with any method you decide
upon, providing you present it from the right angle. "hello out
there!
Who wants to buy a mailing list for 10 cents a thousand names?"
wouldn't even be allowed on the air. However, if you have the
addresses of the top 100 movie stars, and you put together an
idea enabling the people to write to them direct, you might have
a winner, and sell a lot of mailing lists of the stars.

At the bottom line, a lot is riding on the content of your
commercial---the benefits you suggest to the listener, and how
easy it is for him to enjoy those benefits. For instance, if you
have a new book on how to find jobs when there aren't any jobs:
You want to talk to people who are desperately searching for
employment. You have to appeal to them in words that not only
"perk up" their ears, but cause them to feel that whatever it is
that you're offering will solve their problems. It's the product,
and in writing of the advertising message about that product are
going to bring in those responses.

Radio station managers are sales people, and sales people the
world over will be sold on your idea if you put your selling
package together properly. And if the responses come in your
first offer, you have set yourself up for an entire series of
successes. Success has a "ripple effect," but you have to start
on that first one. We wish you success!

THE LAZY PERSON SECRETS TO OVER NIGHT WEALTH AND FAME

2009-12-13T23:32:00.000-08:00

There are so many imple, yet really sure-fire ways of acquiring
wealth, it's a wonder everybody with even the least bit of
ambition isn't already rich. When you come right down to it, the
only things needed for anyone to make bundles of money are the
long-range vision and the energy to put a money-making plan into
force.

One of the easiest methods of building wealth, and the one most
often used by the "smart" people, is to furnish the expertise,
equipment or growth capital to promising beginning business.
Basically, you buy in as either a part owner or limited partner;
then, as the busines grows and propers with your help, you reap
your share of rewards.

The beautiful part about this whole concept is that you can
repeat this procedure over and over again. You can start out
with, say marketing and sales leadership for small, garage-type
business; then with your holdings and earnings from that
business, invest in another, and keep doing this until you own a
part of twenty-five to an unlimited number of businesses. Looking
at the idea from a dollar return point of view, if you were
getting $200 per month from 25 different business, your monthly
income would amount to no less than $5,000 and that's not too bad
for a fledgling millionaire.

Look around your own area. With just a little bit of business
sense and perception, you're sure to find hundreds of small
businesses that could do better--perhaps even become giants in
their--with your help.

Most small businesses need, and would welcome marketing,
promotional, advertising, and sales help. If a quick survey of
business turns you on with enthusiasm about the potential profits
to be made with just a few changes that you can suggest, then you
are on your way.

Basically, you set up an appointment to see and talk with
business owners about some ideas and help that could double or
triple their profits. When you approach them in that manner,
their almost certain to want to see you and hear want you have to
say.

In prepartion for your meeting, set your ideas down on paper. Put
them together in an impressive marketing or profit potential
folio. Outline your ideas, the costs involvrd and the ultimate
profit to be gained.

Then, when you arrive for the meeting, be sure to look nad act
the part of a successful business person.A few pleasantries to
break the ice, and begin with your presentation.

Through your proposal, you must instill confidence that you can
do all you claim for him. Guide him through the presentation to
the ultimate profits---- all for a 10 or 20 percent limited
partnership in the business, which really won't cost him
anything. Of course, if he is reluctant to give up any part of
his ownership, you come back with the idea of being hired as a
consultant.

Almost all small businesses need help of some kind. The owners
get bogged down in a myraid of every day problems and things to
do. They find there just are not enough hours in the day to
handle everything that should be taken care of, and end up
neglecting or putting off some of the things they should be doing
to keep the business prosperous. As a result, the long struggle
for business survival begins, with more than 60% of them selling
out at a loss or just closing up shop.

The other way to " cut yourself in" on a piece of someone else's
business is to supply needed money. If you can come up with 10 or
15 thousand dollars, you can easily "buy into" some small
businesses. Be sure to look the business ( and its market
potential) over; but once you spot one that can really be a
winner with just a little bit of operating cash or money for
expansion, then start figuring!

You can reach a never ending supply of such businesses to choose
from, simply by running a small advertisement in your daily
newspaper in the .Classified section under the heading of
Business Opportunities Wanted. Such an ad might read:

SUCCESSFUL BUSINESS EXECUTIVE LOOKING FOR NEW
BUSINESS VENTURES. WILL CONSIDER BUY OUT OR
PARTNERSHIP. PO BOX 123, CITY

By the same token, make it a habit to look through the Business
Opportunities Available on a regular basis. Mark a few each day
and follow up. Check them out, And see what kind of a deal is
being offered. Remember, proper management and planning are
basically the ingredients to success in business; and most small
businesses just do not have these ingredients in the proportions
needed to attain their greatest profit potential.

Other people have done it, and more are starting up every day.
There's no reason why you can't do it. In most cases little or no
cash is needed. But with a little bit of action on your part, you
could quickly become a multi-business owner, and very wealthy as
well.

SURVIVAL TIPS FOR SMALL BUSINESSES

2009-12-12T01:49:00.000-08:00

You may be in Mail Order, Direct Mail, or you may be a local
merchant with 150 employees; whichever, however or
whatever---you've got to know how to keep your business alive
during economic recessions. Anytime the cash flow in a business,
large or small, starts to tighten up, the money management of
that business has to be run as a "tight ship."

Some of the things you can and should do include protecting
yourself from expenditures made on sudden impulse. We've all
bought merchandise or services we really didn't need simply
because we were in the mood, or perhaps in response to the
flamboyancy of the advertising or the persuasiveness of the
salesperson. Then we sort of "wake up" a couple of days later and
find that we've committed hundreds of dollars of business funds
for an item or service that's not essential to the success of our
own business, when really pressing items had been waiting for
those dollars.

If you are incorporated, you can eliminate these "impulse
purchases" by including in your by-laws a clause that states:
"All purchasing decisions over (a certain amount) are contingent
upon approval by the board of directors." This will force you to
consider any "impulse purchases" of considerable cost, and may
even be a reminder in the case of smaller purchases.

If your business is a partnership, you can state, when faced with
a buying decision, that all purchases are contingent upon the
approval of a third party. In reality, the third party can be
your partner, one of your department heads, or even one of your
suppliers.

If your business is a sole proprietorship, you don't have much to
worry about really, because as an individual you have three days
to think about your purchase, and then to nullify that purchase
if you think you don't really need it or can't afford it.

While you may think you cannot afford it, be sure that you don't
"short-change" yourself on professional services. This would
apply especially during a time of emergency. Anytime you commit
yourself and move ahead without completely investigating all the
angles, and preparing yourself for all the contingencies that may
arise, you're skating on thin ice. Regardless of the costs
involved, it always pays off in the long run to seek out the
advice of experienced professionals before embarking on a plan
that could ruin you.

As an example, an experienced business consultant can fill you in
on the 1244 stock advantages. Getting eligibility for the 1244
stock category is a very simple process, but one with tremendous
benefits to your business.

The 1244 stock encourages investors to put equity capital into
your business because in the event of a loss, amounts up to the
entire sum of the investment can be written off in the current
year. Without the "1244" classification, any losses would have to
be spread over several years, and this, of course, would greatly
lessen the attractiveness of your company's stock. Any business
owner who has not filed the 1244 corporation has in effect cut
himself off from 90 percent of his prospective investors.

Particularly when sales are down, you must be "hard-nosed" with
people trying to sell you luxuries for your business. When
business is booming, you undoubtedly will allow sales people to
show you new models of equipment or a new line of supplies; but
when your business is down, skip the entertaining frills and
concentrate on the basics. Great care must be taken however, to
maintain courtesy and allow these sellers to consider you a
friend and call back at another time.

Your company's books should reflect your way of thinking, and
whoever maintains them should generate information according to
your policies. Thus, you should hire an outside accountant or
accounting firm to figure your return on your investment, as well
as the turnover on your accounts receivable and inventory. Such
an audit or survey should focus in depth on any or every item
within the financial statement that merits special attention. in
this way, you'll probably uncover any potential financial
problems before they become readily apparent, and certainly
before they could get out of hand.

Many small companies set up advisory boards of outside
professional people. These are sometimes known as power Circles,
and once in place, the business always benefits, especially in
times of short operating capital. Such an advisory board or power
circle should include an attorney, a certified public accountant,
civic club leaders, owners or managers of businesses similar to
yours, and retired executives. Setting up such an advisory board
of directors is really quite easy, because most people you ask
will be honored to serve.

Once your board is set up, you should meet once a month and
present material for review. Each meeting should be a discussion
of your business problems and an input from your advisors
relative to possible solutions. These members of your board od
advisors should offer you advice as well as alternatives, and
provide you with objectivity. No formal decisions need to be made
either at your board meeting, or as a result of them, but you
should be able to gain a great deal from the suggestions you
hear.

You will find that most of your customers have the money to pay
at least some of what they owe you immediately. To keep them
current, and the number of accounts receivable in your files to a
minimum, you should call them on the phone and ask for some kind
of explanation why they're falling behind. if you develop such a
habit as part of your operating procedure, you'll find your
invoices will magically be drawn to the front of their piles of
bills to pay. While maintaining a courteous attitude, don't
hesitant, or too much of a "nice guy" when it comes to collecting
money.

Something else that's a very good business practice, but which
few business owners do is to methodically build a credit rating
with their local banks. Particularly when you have a good cash
flow, you should borrow $100 to $1,000 from your banks every 90
days or so. Simply borrow the money, and place it in an interest
bearing account, and then pay it all back at least a month or so
before it's due. By doing this, you will increase the borrowing
power of your signature, and strengthen your ability to obtain
needed financing on short notice. This is a kind of business
leverage that will be of great value to you if or whenever your
cash position becomes less favorable.

By all means, join your industry's local and national trade
associations. Most of these organizations have a wealth of
information available on everything from details on your
competitors to average industry sales figures, new products,
services, and trends.

If you are given a membership certificate or wall plaque, you
should display these conspicuously on your office wall. Customers
like to see such "seals of approval" and feel additional
confidence in your business when they see them.

Still another thing often overlooked: If at all possible, you
should have your spouse work in the business with you for at
least three or four weeks per year. The important thing is that
if for any reason you are not available to run the business, your
spouse will be familiar with certain people and situations about
your business. These people should include your attorney,
accountant, any consultants or advisors, creditors and your major
suppliers. The long-term advantages of having your spouse work
four weeks per year in your business with you will greatly
outweigh the short-term inconvenience. Many couples share
responsibility and time entirely, which is in most cases even
more desirable.

Whenever you can, and as often as you need it, take advantage of
whatever free business counseling is available. The Small
Business Administration published many excellent booklets,
checklist and brochures on quite a large variety of businesses.
these publications are available through the U.S.Government
printing office. Most local universities, and many private
organizations hold seminars at minimal cost, and often without
charge. You should also take advantage of the services offered by
your bank and local library.

The important thing about running a small business is to know the
direction in which you're heading; to know on a day-to-day basis
your progress in that very direction; to be aware of what your
competitors are doing and to practice good money management at
all times. All this will prepare you to recognize potential
problems before they arise.

In order to survive with a small business, regardless of the
economic climate, it is essential to surround yourself with smart
people, and practice sound business management at all times.

HOW TO START A PROFITABLE HOME-BASED BUSINESS

2009-12-12T01:48:00.000-08:00

In these days, it's becoming increasingly difficult to make ends
meet with just one source of income. Thus, more and more people
are investigating the possibilities of starting their own
extra-income business. Most of these part-time endeavors are
started and operated from the comfort and privacy of the home.

Most of these people are making the extra money they need. Some
have wisely and carefully built these extra income efforts into
full-time, very profitable businesses. Others are just keeping
busy, having fun, and enjoying life as never before. The
important thing is that they are doing something other than
waiting for the government to give them a handout; they are
improving their lot in life, and you can do it, too!

The fields of mail order selling, multi-level marketing, and
in-home party sales have never been more popular. If any of
these kinds of extra income producing ideas appeal to you, then
you owe it to yourself to check them out. But these aren't the
only fields of endeavor you can start and operate from home,
with little or no investment, and learn as you go.

If you type, you can start a home-based typing service; if you
have a truck or have access to a trailer, you can start a
clean-up/hauling service. Simply collecting old newspapers from
your neighbors can get you started in the paper recycling
business. More than a few enterprising housewifes have found
success and fortune by starting home and/or apartment cleaning
services.

If you have a yard full of flowers, you can make good
extra money by supplying fresh cut flowers to restaurants and
offices in your area on a regular basis. You might turn a
ceramics hobby into a lucrative personalized coffee mug
business. What I'm saying is that in reality, there's literally
no end to the ways you can start and operate a profitable extra
income business from your home.

The first thing you must do, however, is some basic market
research. Find out for yourself, first-hand, just how many
people there are in your area who are interested in your
proposed product or service, and would be "willing to stand in
line and pay money for it". This is known as defining your
market and pinpointing your customers.

If after checking around, talking about your idea with a whole lot of people over a period of one to three months, you get the idea that these
people would be paying customers, your next effort should be
directed toward the "detailing" of your business plan. The more
precise and detailed your plan - covering all the bases relating
to how you'll do everything that needs to be done - the easier
it's going to be for you to attain success.

Such a plan should show you start-up investment needs, your advertising plan, your production costs and procedure, your sales program, and how your
time will be allocated. Too often, enthusiastic and ambitious
entrepreneur jump in on an extra income project and suddenly
find that the costs are beyond their abilities, and the time
requirements more than they can meet. It pays to lay it all out
on paper before you get involved, and the clearer you can "see"
everything before you start, the better your chances for success.

Now, assuming you've got your market targeted, you know who your
customers are going to be and how you're going to reach them
with your product or service. And you have all your costs as
well as time requirements itemized. The next step is to set
your plan in motion and start making money.

Here is the most important "secret" of all, relating to starting
and building a profitable home-based business, so read very
carefully. Regardless of what kind of business you start, you
must have the capital and the available time to sustain your
business through the first six months of operation.
Specifically, you must not count on receiving or spending any
money coming in from your business on yourself or for your bills
during those first six months. All the income from your
business during those first six months should be reinvested in
your business in order for it to grow and reach your planned
first year potential.

Once you've passed that first six months milestone, you can set
up a small monthly salary for yourself, and begin enjoying the
fruits of your labor. But the first six months of operation for
any business are critical, so do not plan to use any of the
money you business generates for yourself during that period.

If you've got your business plan properly organized, and have
implemented the plan, you should at the end of your first year
be able to begin thinking about hiring other people to alleviate
some of your workload. Remember this: Starting a successful
business is not a means towards either a job for yourself or a
way to keep busy. It should be regarded as the beginning of an
enterprise that will grow and prosper, with you as the top dog.
Eventually, you'll have other people doing all the work for you,
even running the entire operation, while you vacation in the
Bahamas or Hawaii and collect or receive regular income from
your initial efforts.

For more details on market research, business planning,
advertising, selling, order fulfillment, and other aspects of
home-based businesses, check with the distributor from whom you
received this report.

LEGALITIES & TAX ADVANTAGES IN A HOME BUSINESS

2009-12-12T01:45:00.000-08:00

Every year, several thousand people develop an interest in "going
into business." Many of these people have an idea, a product or a
service they hope to promote into an income producing business
which they can operate from their homes.

If you are one of these people, here are some practical thoughts
to consider before hanging out the "Open for Business" sign.

In areas zoned "Residential Only," your proposed business could
be illegal. In many areas, zoning restrictions rule out home
businesses involving the coming and going of many customers,
clients or employees. Many businesses that sell or even store
anything for sale on the premises also fall into this category.

Be sure to check with your local zoning office to see how the
ordinances in your particular area may affect your business
plans. You may need a special permit to operate your business
from your home; and you may find that making small changes in
your plan will put you into the position of meeting zoning
standards.

Many communities grant home occupation permits for businesses
involve typing, sewing, and teaching, but turn thumbs down on
requests from photographers, interior decorators and home
improvement businesses to be run from the home. And often, even
if you are permitted to use your home for a given business, there
will be restrictions that you may need to take into
consideration. By all means, work with your zoning people, and
save yourself time, trouble and dollars.

One of the requirements imposed might be off street parking for
your customers or patrons. And, signs are generally forbidden in
residential districts. If you teach, there is almost always a
limit on the number of students you may have at any one time.

Obtaining zoning approval for your business, then, could be as
simple as filling out an application, or it could involve a
public hearing. The important points the zoning officials will
consider will center around how your business will affect the
neighborhood. Will it increase the traffic noticeably on your
street? Will there be a substantial increase in noise? And how
will your neighbors feel about this business alongside their
homes?

To repeat, check into the zoning restrictions, and then check
again to determine if you will need a city license. If you're
selling something, you may need a vendor's license, and be
required to collect sales taxes on your transactions. The sale
tax requirement would result in the need for careful record
keeping.

Licensing can be an involved process, and depending upon the type
of business, it could even involve the inspection of your home to
determine if it meets with local health and building and fire
codes. Should this be the case, you will need to bring your
facilities up to the local standards. Usually this will involve
some simple repairs or adjustments that you can either do
personally, or hire out to a handyman at a nominal cost.

Still more items to consider: Will your homeowner's insurance
cover the property and liability in your new business? This must
definitely be resolved, so be sure to talk it over with your
insurance agent.

Tax deductions, which were once one of the beauties of engaging
in a home business, are not what they once were. To be eligible
for business related deductions today, you must use that part of
your home claimed EXCLUSIVELY AND REGULARLY as either the
principal location of your business, or place reserved to meet
patients, clients or customers.

An interesting case in point: if you use your den or a spare
bedroom as the principal place of business, working there from
8:00 to 5:00 every day, but permit your children to watch TV in
that room during evening hours, the IRS dictates that you cannot
claim a deduction for that room as your office or place of
business.

There are, however, a couple of exceptions to the "exclusive use"
rule. One is the storage on inventory in your home, where your
home is the location of your trade or business, and your trade or
business is the selling of products at retail or wholesale.
According to the IRS, such storage space must be used on a
REGULAR Basis, and be separately identifiable space.

Another exception applies to daycare services that are provided
for children, the elderly, or physically or mentally handicapped.
This exception applies only if the owner of the facility complies
with the state laws for licensing.

To be eligible for business deductions, your business must be an
activity undertaken with the intent of making profit. It's
presumed you meet this requirement if your business makes a
profit in any two years of a five-year period.

Once you are this far along, you can deduct business expenses
such as supplies, subscriptions to professional journals, and an
allowance for the business use of your car or truck. You can also
claim deductions for home related business expenses such as
utilities, and in some cases, even a new paint job for your home.

The IRS is going to treat the part of your home you use for
business as though it were a separate piece of property. This
means that you'll have to keep good records and take care not to
mix business and personal matters. No specific method of record
keeping is required, but your records must clearly justify and
deductions you claim.

You can begin by calculating what percentage of the house is used
for business, Either by number of rooms or by area in square
footage. Thus, if you use one of the five rooms for your
business, the business portion is 20 percent. If you run your
business out of a room that's 10 by 12 feet, and the total area
of your home is 1,200 square feet, the business space factor is
10 percent.

An extra computation is required if your business is a home day
care center. This is one of the exempted activities in which the
exclusive use rule doesn't apply. Check with your tax preparer
and the IRS for an exact determination.

If you're a renter, you can deduct the part of your rent which is
attributable to the business share of your house or apartment.
Homeowners can take a deduction based on the depreciation of the
business portion of their house.

There is a limit to the amount you can deduct. This is the amount
equal to the gross income generated by the business, minus those
home expenses you could deduct even if you weren't operating a
business from your home. As an example, real estate taxes and
mortgage interest are deductible regardless of any business
activity in your home, so you must subtract from your business
gross income the percentage that's allocable to the business
portion of your home. You thus arrive at the maximum amount for
home-related business deductions.

If you are self-employed, you claim your business deductions on
SCHEDULE C, PROFIT(or LOSS) for BUSINESS OR PROFESSION. The IRS
emphasizes that claiming business-at-home deductions does not
automatically trigger an audit on your tax return. Even so, it is
always wise to keep meticulously within the proper guidelines,
and of course keep detailed records if you claim business related
expenses when you are working out of your home. You should
discuss this aspect of your operation with your tax preparer or a
person qualified in the field of small business tax requirements.

If your business earnings aren't subject to withholding tax, and
your estimated federal taxes are $100 or more, you'll probably be
filing a Declaration of Estimated Tax, Form 1040 ES. To complete
this form, you will have to estimate your income for the coming
year and also make a computation of the income tax and
self-employed tax you will owe.

The self-employment taxes pay for Social Security coverage.
If you have a salaried job covered by Social Security, the
self-employment tax applies only to that amount of your home
business income that, when added to your salary, reaches the
current ceiling. When you file your Form 1040-ES, which is due
April 15, you must make the first of four equal installment
payments on your estimated tax bill.

Another good way to trim taxes is by setting up a Keogh plan or
an Individual Retirement Account. With either of these, you can
shelter some of your home business income from taxes by investing
it for your retirement.

HOW TO RAISE MONEY FOR STARTING A BUSINESS

2009-12-12T01:41:00.000-08:00

The task of raising money for a business is not as difficult as
most people seem to think. This is especially true when you have
an idea that can make you and your backers rich. Actually,
there's more money available for new business ventures than there
are good business ideas.

A very important rule of the game to learn: Any time you want to
raise money, your first move should be to put together a proper
prospectus.

This prospectus should include a resume of your background, your
education, training, experience and any other personal qualities
that might be counted as an asset to your potential success. It's
also a good idea to list the various loans you've had in the
past, what they were for, and your history in paying them off.

You'll have to explain in detail how the money you want is going
to be used. If it's for an existing business, you'll need a
profit and loss record for at least the preceding six months, and
a plan showing how this additional money will produce greater
profits. If it's a new business, you'll have to show your
proposed business plan, your marketing research and projected
costs, as well as anticipated income figures, with a summary for
each year, over at least a three year period.

It'll be advantageous to you to base your cost estimates high,
and your income projections on minimal returns. This will enable
you to "ride through" those extreme "ups and downs" inherent in
any beginning business. You should also describe what makes your
business unique---how it differs form your competition and the
opportunities for expansion or secondary products.

This prospectus will have to state precisely what you're offering
the investor in return for the use of his money. He'll want to
know the percentage of interest you're willing to pay, and
whether monthly, quarterly or on an annual basis. Are you
offering a certain percentage of the profits? A percentage of the
business? A seat on your board of directories?

An investor uses his money to make more money. He wants to make
as much as he can, regardless whether it's short term or long
term deal. In order to attract him, interest him, and persuade
him to "put up" the money you need, you'll not only have to offer
him an opportunity for big profits, but you'll have to spell it
out in detail, and further, back up your claims with proof from
your marketing research.

Venture investors are usually quite familiar with "high risk"
proposals, yet they all want to minimize that risk as much as
possible. Therefore, your prospectus should include a listing of
your business and personal assets with documentation---usually
copies of your tax returns for the past three years or more.

Your prospective investor may not know anything about you or your
business, but if he wants to know, he can pick up his telephone
and know everything there is to know within 24 hours. The point
here is, don't ever try to "con" a potential investor. Be honest
with him. Lay all the facts on the table for him. In most cases,
if you've got a good idea and you've done your homework properly,
and "interested investor" will understand your position and offer
more help than you dared to ask.

When you have your prospectus prepared, know how much money you
want, exactly how it will be used, and how you intend to repay
it, you're ready to start looking for investors.

As simple as it seems, one of the easiest ways of raising money
is by advertising in a newspaper or a national publication
featuring such ads. Your ad should state the amount of money you
want--always ask for more money than you have room for
negotiating. Your ad should also state the type of business
involved ( to separate the curious from the truly interested),
and the kind of return you're promising on the investment.

Take a page from the party plan merchandisers. Set up a party and
invite your friends over. Explain your business plan, the profit
potential, and how much you need. Give them each a copy of your
prospectus and ask that they pledge a thousand dollars as a
non-participating partner in your business. Check with the
current tax regulations. You may be allowed up to 25 partners in
Sub Chapter S enterprises, opening the door for anyone to gather
a group of friends around himself with something to offer them in
return for their assistance in capitalizing his business.

You can also issue and sell up to $300,000 worth of stock in your
company without going through the Federal Trade Commission.
You'll need the help of an attorney to do this, however, and of
course a good tax accountant as well wouldn't hurt.

It's always a good idea to have an attorney and an accountant
help you make up your business prospectus. As you explain your
plan to them, and ask for their advice, casually ask them if
they'd mind letting you know of, or steer your way any potential
investors they might happen to meet. Do the same with your
banker. Give him a copy of your prospectus and ask him if he'd
look it over and offer any suggestions for improving it, and of
course, let you know of any potential investors. In either case,
it's always a good idea to let them know you're willing to pay a
"finder's fee" if you can be directed to the right investor.

Professional people such as doctors and dentists are known to
have a tendency to join occupational investment groups. The next
time you talk with your doctor or dentist, give him a prospectus
and explain your plan. He may want to invest on his own or
perhaps set up an appointment for you to talk with the manager of
his investment group. Either way, you win because when you're
looking for money, it's essential that you get the word out as
many potential investors as possible.

Don't overlook the possibilities of the Small Business Investment
Companies in your area. Look them up in your telephone book under
"Investment Services." These companies exist for the sole purpose
of lending money to businesses which they feel have a good chance
of making money. In many instances, they trade their help for a
small interest in your company.

Many states have Business Development Commissions whose goal is
to assist in the establishment and growth of new businesses. Not
only do they offer favorable taxes and business expertise, most
also offer money or facilities to help a new business get
started. Your Chamber of Commerce is the place to check for
further information of this idea.

Industrial banks are usually much more amenable to making
business loans than regular banks, so be sure to check out these
institutions in your area. insurance companies are prime sources
of long term business capital, but each company varies its
policies regarding the type of business it will consider. Check
your local agent for the name and address of the person to
contact. It's also quite possible to get the directories of
another company to invest in your business. Look for a company
that can benefit from your product or service. Also, be sure to
check at your public library for available foundation grants.
These can be the final answer to all your money needs if your
business is perceived to be related to the objectives and
activities of the foundation.

Finally, there's the Money broker or Finder. These are the people
who take your prospectus and circulate it with various known
lenders or investors. They always require an up-front or retainer
fee, and there's no way they can guarantee to get you the loan or
the money you want.

There are many very good money brokers, and there are some that
are not so good. They all take a percentage of the gross amount
that's finally procured for your needs. The important thing is to
check them out fully; find out about the successful loans or
investment plans they're arranged, and what kind of investor
contacts they have---all of this before you put up any front
money or pay any retainer fees.

There are many ways to raise money---from staging garage sales to
selling stocks. Don't make the mistake of thinking that the only
place you can find the money you need is through the bank or
finance company.

Start thinking about the idea of inviting investors to share in
your business as silent partners. Think about the idea of
obtaining financing for a primary business by arranging financing
for another business that will support the start-up,
establishment and developing of the primary business. Consider
the feasibility of merging with a company that's already
organized, and with facilities that are compatible or related to
your needs. Give some thought to the possibilities of getting the
people supplying your production equipment to co-sign the loan
you need for start-up capital.

Remember, there are thousands upon thousands of ways to obtain
business start-up capital. This is truly the age of creative
financing.

Disregard the stories you hear of "tight money," and start making
phone calls, talking to people, and making appointments to
discuss your plans with the people who have money invest. There's
more money now than there's ever been for a new business
investment. The problem is that most beginning "business
builders" don't know what to believe or which way to turn for
help. They tend to believe the stories of "tight money," and they
set aside their plans for a business of their own until a time
when start-up money might be easier to find.

The truth is this: Now is the time to make your move. Now is the
time to act. the person with a truly viable business plan, and
determination to succeed, will make use of every possible idea
that can be imagined. And the ideas I've suggested here should
serve as just a few of the unlimited sources of monetary help
available and waiting for you!

HOW TO REORGANIZE YOUR TIME TO ACCOMMODATE A HOME-BASED BUSINESS

2009-12-12T01:28:00.000-08:00

Almost everyone needs or wants more money coming in, and with
this desire most would like to start some sort of extra income
producing project. The trouble is, not many of these people seem
able to fit "a second job" into their time schedules.

It's true that most people are busy, but extra time for some sort
of home-based extra income producing project can almost always be
found. It may mean giving up or changing a few of your favorite
pastimes--such as having a couple of beers with the guys or
watching TV--but if you score big with your extra income project,
you will have all the time you want for doing whatever you what
to do.

Efficient time management boils down to planning what you're
going to do, and then doing it without backtracking. Start by
making a list of the things you want to do tomorrow, each evening
before you go to bed. Schedule your trips to the store or
wherever to coincide with the other things you have to do, and
with your trips to or from work. Organize your trips to take care
of as many things as possible while you're out of the house.
take stock of the time you spend on the telephone---and eliminate
all that isn't necessary.

Whatever chores you have to do at home, set aside a specific time
to do them, and a specific amount of time to devote to them. For
instances, just one hour a day devoted to yard work would
probably make your property the envy of all your neighbors. Don't
try to do a week's work in one big flurry. Whether it's painting
your house, fixing leaky faucets, or mowing your lawn and
trimming your shrubs, do a part of it, or one particular job each
day, and you'll be amazed at your progress.

Take care of all your mail the day, you receive it. Don't let
those bills and letters pile up on you. If you're unable to pay a
bill immediately, file it in a special place that's visible, and
note on the envelope the date you intend to pay it. Answer your
letters the same day you get them.

Once you start listing and planning what to do, and then carry
out your plans, you'll find plenty of "extra time" for handling
virtually any kind of home-based income producing project. People
in general may not like routines or schedules, but without some
sort of plan as to what is supposed to be done, the world would
be mired in mass confusion. Laws, ordinances and regulations are
for the purpose of guiding people. We live according to an
accepted plan or way of life, and the better we can organize
ourselves, the more productive and happy we become.

The secret of all financially successful people is simply that
they are organized and do not waste time. Think about it. Review
your own activities, and then see if you can't find a couple of
extra hours in each day for more constructive accomplishments.

When you begin planning, and then when you really become involved
in an extra income producing endeavor, you should work it exactly
as you have organized your regular day-to-day activities---on a
time basis. Do what has to be done immediately. Don't try to get
done in a hour something that's realistically going to take a
week. Plan out on paper what you have to do--what you want to
do--and when you are going to do it. Then get right on each
project without procrastination.

Finally, and above all else, when you're organizing your time and
your business, be sure to set aside some time for relaxation. Be
sure to schedule time when you and your spouse can be together.
You must not involve yourself to an extent that you exclude other
people--particularly your loved ones--from your life.

Taking stock of the time you waste each day, and from there,
reorganizing your activities is what it's all about. It's a
matter of becoming more efficient in the use of your time. It's
really easy to do, and you will not only accomplish a lot more,
you will also find greater fulfillment in your life.

My Privacy Policy update

2009-12-12T00:26:00.000-08:00

Information we collect and how we use it

We offer a number of services that do not require you to register for an account or provide any personal information to us, such as Google Search. In order to provide our full range of services, we may collect the following types of information:

Information you provide – When you sign up for a Google Account or other Google service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, such as our advertising programs, we also request credit card or other payment account information which we maintain in encrypted form on secure servers. We may combine the information you submit under your account with information from other Google services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.
Cookies – When you visit Google, we send one or more cookies – a small file containing a string of characters – to your computer or other device that uniquely identifies your browser. We use cookies to improve the quality of our service, including for storing user preferences, improving search results and ad selection, and tracking user trends, such as how people search. Google also uses cookies in its advertising services to help advertisers and publishers serve and manage ads across the web. We may set one or more cookies in your browser when you visit a website, including Google sites that use our advertising cookies, and view or click on an ad supported by Google’s advertising services.
Log information – When you access Google services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
User communications – When you send email or other communications to Google, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
Affiliated Google Services on other sites – We offer some of our services on or through other web sites. Personal information that you provide to those sites may be sent to Google in order to deliver the service. We process such information under this Privacy Policy. The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies.
Gadgets – Google may make available third party applications through its services. The information collected by Google when you enable a gadget or other application is processed under this Privacy Policy. Information collected by the application or gadget provider is governed by their privacy policies.
Location data – Google offers location-enabled services, such as Google Maps for mobile. If you use those services, Google may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location (such as a cell ID).
Links – Google may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and advertising. Read more information about links and redirected URLs.
Other sites – This Privacy Policy applies to Google services only. We do not exercise control over the sites displayed as search results, sites that include Google applications, products or services, or links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

Google only processes personal information for the purposes described in this Privacy Policy and/or the supplementary privacy notices for specific services. In addition to the above, such purposes include:

Providing our services, including the display of customized content and advertising;
Auditing, research and analysis in order to maintain, protect and improve our services;
Ensuring the technical functioning of our network;
Protecting the rights or property of Google or our users; and
Developing new services.

You can find more information about how we process personal information by referring to the supplementary privacy notices for particular services.

Google processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information on a server outside your own country. We may process personal information to provide our own services. In some cases, we may process personal information on behalf of and according to the instructions of a third party, such as our advertising partners.

Choices for personal information

When you sign up for a particular service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Privacy Policy and/or in the specific service privacy notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Privacy Policy and/or in the supplementary service privacy notices, unless we have obtained your prior consent.

Google uses the DoubleClick advertising cookie on AdSense partner sites and certain Google services to help advertisers and publishers serve and manage ads across the web. You can view, edit, and manage your ads preferences associated with this cookie by accessing the Ads Preferences Manager. In addition, you may choose to opt out of the DoubleClick cookie at any time by using DoubleClick’s opt-out cookie.

You can decline to submit personal information to any of our services, in which case Google may not be able to provide those services to you.

Information sharing

Google only shares personal information with other companies or individuals outside of Google in the following limited circumstances:

We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of Google, its users or the public as required or permitted by law.

We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify you individually.

Please contact us at the address below for any additional questions about the management or use of personal data.

Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to Google employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

Google processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services or as otherwise permitted under this Policy. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

When you use Google services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Some of our services have different procedures to access, correct or delete users’ personal information. We provide the details for these procedures in the specific privacy notices or FAQs for these services.

Enforcement

Google regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or Google’s treatment of personal information by contacting us through this web site or by writing to us at

Privacy Matters
c/o Google Inc.
1600 Amphitheatre Parkway
Mountain View, California, 94043
USA

When we receive formal written complaints at this address, it is Google’s policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Google and an individual.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). Each version of this Privacy Policy will be identified at the top of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review.